MEDIA AND
INFORMATION LITERACY
Introduction to Media and Information
Literacy
Lesson 2
OBJECTIVES
1. 2.
Define key concepts
(media literacy, Compare and
information literacy, contrast media,
technology literacy information and
technology literacies
Introduction
Media and other information providers play a central role in
information and communication processes. Nowadays, media become
the common outlet of self-expression and creativity. Its huge influence
spreads speedily across the globe. The connection between
technological advances and people’s connectivity created a huge
impact to the lives of today’s generation.
Communication refers to the act or
process of using words, sounds, signs, or
behaviours to express or exchange
information or to express your ideas,
thoughts, feelings, etc., to someone else.
Media refers to the combination of physical
objects used to communicate or mass
communication through physical objects such
as radio, television, computers, or film, etc.
Media are a source of credible information in
which contents are provided through an
editorial process determined by journalistic
values and therefore editorial accountability
can be attributed to an organization or a legal
person. Media serve as a channel in
communication.
ACTIVITY 1
Read the scenario below and answer the questions that follow.
Imagine waking up one day to
find no internet, libraries, and cell
phones. Newspapers, magazines,
radio stations and TV channels
have also disappeared.
QUESTIONS
1. How would you be informed of anything now?
2. What ways would you have to communicate with one
another?
3. How would you share information and communicate news
and events?
4. How would it affect the way you live?
5. What would society lose in this situation?
MEDIA AND INFORMATION LITERACY
Media and Information Literacy are
essential skills and competencies that
allow individuals to engage with media
and other information providers effectively
as well as develop critical thinking and
life-long learning skills to socialize and
become active citizens.
Media refers to the physical objects to
communicate with such as radio, television,
computers, etc. Information on the other hand,
refers to the processed data, knowledge from a
study, experience, instruction and symbol.
Literacy is the term coined for the ability to
identify, understand, interpret, create, compute
and communicate using printed and written
materials.
Media Literacy is the ability to access, analyze,
evaluate, and create media in a variety of
forms. It aims to empower citizens by providing
them with the competencies (knowledge and
skills) necessary to engage with traditional media
and new technology.
Information Literacy is the ability to recognize
when information is needed, and to locate,
evaluate, and use effectively communicate
information in its various formats.
Technology Literacy refers to the ability of an
individual, either working independently or with
others, to responsibly, appropriately, and
effectively use technological tools. Using these
tools an individual can access, manage,
integrate, evaluate, create and communicate
information.
Accessing information from media requires ample
knowledge, being literate with media use will be of
great benefit to everyone.
ACTIVITY 2
Fill in the table below of the Interactive Word Wall. You are provided with the
common online activities, fill in the competencies/ skills that would fall under the
three literacies. The first two concepts were done for you.
ONLINE ACTIVITIES MEDIA LITERACY INFORMATION TECHNOLOGY LITERACY
LITERACY
Sending an electronic as platform (text; email; Content (appropriateness, tools (mobile, computers,
message messenger; video message; tone, recipient, others) others)
voice message; others)
Getting the latest news traditional (newspaper, tv, Content (appropriateness, knowing how to use mass
radio, others) digital reliability, accuracy, tone, media platforms (tv, radio,
(websites, social media, audience, others) giving others) where to access
others) feedback (reactions, digital content navigational
comments, rate, others) skills
Entertainment
Business
Education Sources
ACTIVITY 3
Based from the activity above, answer the following:
1. How do Media Literacy, Information
Literacy, and Technology Literacy differ
in terms of use?
2. Are they similar in form? Elaborate.
3. Are they similar in use? Elaborate.
ACTIVITY 4: POST IT!
Create a digital poster that shows the importance of being a media
and information literate individual to our everyday lives.
Using the Venn Diagram
below, compare and
contrast Media literacy,
Information literacy, and
Technology literacy. Give
at least three similarities
and differences.
Image Source: http://www.literacysolutions.com.au/blog/2016/05/30/compare-contrast-part-5-of-7/
Technology is a useful servant but
a dangerous master.
REFERENCES
Commission on higher Education, 2016.
Teaching Guide for Senior High School
MEDIA AND INFORMATION LITERACY CORE
SUBJECT. Media and Information Literacy
Curriculum Guide by DepEd The social
Media Effect. Retrieved June 15, 2020,
from
https://academichelp.net/samples/academi
cs/essays/cause-effect/the effects-of-
social-media.html
UNESCO Media and Information Literacy
Curriculum for Teachers
