HALILI BEER
GROUP 3
MA. ARVIE ANTOLIN
RACHELLE DE LEON
KRISTINE JOY ESTEBAN
ROCHELLE FELIPE
JUDY STA.MARIA
PRODUCT OVERVIEW
Long before San Miguel Corporation gained
monopoly of the country’s beer industry,
there was Halili Beer that gave the former a
run for its money.
Popular in the 1960’s, Halili Beer was
manufactured by the F.F. Halili Enterprises, a
company established by former Bulacan
Governor Fortunato Halili.
HALILI BEER
A short-lived beer.The company,
whose brewery was built along
Balintawak in Quezon City, also
owned other products and
business ventures including
Mission Beverages, Goody
Rootbeer and Halili Transit.
HALILI BEER
Depending on who you ask, Halili beer and beverages
fizzled out either because of a strategic acquisition or
lack of leadership. It is said that when Gov.
Halili was afflicted with infantile paralysis, no one from
his sons took over the business, hence the death of
the brand.
Another version tells about San Miguel Brewery being
threatened by Halili Beer, leading the former to buy
out stocks of the latter.
HALILI BEER TAGLINE
"Beer pampalakas, Beer
pampatibay, Beer pamatay"
REASONS FOR
HALILI BEER'S
DEMISE
There are two main theories
surrounding the demise of Halili
Beer:
Lack of Leadership
One theory suggests that after Governor Halili was
afflicted with infantile paralysis, his sons failed to take
over the business, leading to its decline.
Strategic Acquisition
Another theory points to San Miguel Brewery's
competitive pressure on Halili Beer, resulting in a
buyout of Halili's stock. This would have allowed San
Miguel to regain its monopoly
on the local beer market.
While the exact reason for Halili
Beer's disappearance remains
unclear, it is likely a combination
of both factors. The lack of
leadership within the company,
coupled with the aggressive
competition from San Miguel,
may have ultimately led to Halili
Beer's demise.
MARKETING
STRATEGIES
OF HALILI
BEER
MARKETING STRATEGIES
1. Digital Marketing
2. Experiential Marketing
3. Nostalgia Marketing
4. Premium Positioning
5. Collector's Market
1. Digital Marketing
Social Media Website 03
Create engaging content on Develop a website
platforms like Facebook, dedicated to Halili Beer,
Instagram, and Twitter, featuring its story,
showcasing the history of brewing process, product
line, and online store.
Halili Beer, its unique
brewing process, and its
premium quality Online Advertising
Influencer Marketing
Partner with Filipino Run targeted ads on
influencers who have social media and
a strong following search engines to
among the target reach potential
audience.. customers.
2. Experiential Marketing
Limited Edition Releases Partnerships with Local
Pop-up Events Businesses
Host pop-up Offer limited- Collaborate with
events at edition brews with restaurants,
breweries, bars, unique flavors or bars, and other
and cultural packaging to
festivals, offering
businesses to
generate feature Halili
tastings of Halili
excitement and
Beer and engaging Beer on their
exclusivity.
with consumers. menus.
3. Nostalgia Marketing
Vintage Bottle Collection: Offer a limited-edition
collection of vintage Halili Beer bottles, appealing to
collectors and enthusiasts.
Re-release of Classic Flavors: Introduce classic
Halili Beer flavors, such as the original Pale Pilsen,
to evoke nostalgia and familiarity. –
Historical Content: Create content that tells the
story of Halili Beer and its impact on Philippine
culture.
4. Premium Positioning
High-Quality Ingredients: Use premium ingredients and
traditional brewing methods to ensure exceptional quality.
Unique Flavors: Develop unique and innovative beer
flavors that cater to the tastes of craft beer enthusiasts.
Sustainable Practices: Emphasize the brand's
commitment to sustainable brewing practices.
5. Collector's Market
Limited-Edition Bottles: Offer limited-edition bottles with unique designs
or labels to appeal to collectors.
Online Auction Platform: Create an online platform where
collectors can buy and sell vintage Halili Beer bottles.
Partnerships with Collectors' Clubs: Collaborate with
collectors' clubs to promote the brand and its historical
significance.
THANK YOU!
