https://monkhire.
com/
Website Audit
About the Brand & Brief
Monkhire exists to build the best hiring experience Present:
for software developers in the world. At Monkhire, ● Website is not optimized yet, need to focus on
we embrace a well-established set of cultural and optimization like, (unoptimized meta-tags,
professional values which represent our highest Hreflang, missing alt tags, CDN, Heading Tags
aspirations for how we engage as colleagues, unminified javascript & CSS etc.)
fellows, alumni, partners, and board members. ● Organic footprint in SERP need to be in focus.
Join the hundreds of businesses that rely on
Expected:
Monkhire to hire remote software professionals.
● Maintain the organic share of voice in the
relevant market.
● Position Monkhire as one of the top results in
consulting related organic searches and
improve keyword rankings for selected
keywords.
● Drive organic growth in traffic & help build an
ecosystem for people to interact with brand’s
products and hence, conversion.
Target Audience & Objectives
● Organizations ● Increase SERP Presence
● Job Seekers ● Brand Visibility
● Companies ● Website Traffic Improvement
● Working Professionals
Index
1. Current Performance of the Website 3. Our Approach to Optimization
Present Organic Overview
Road to Recovery - Stabilizing Website
Backlinks and Authority Overview
Content Warehouse
Organic Traffic Analysis
On-Page and Off-Page Tasks
Competition Analysis
2. Website Technical Audit 4. KPIs Discussion
On-Page Issues Goal and KPI Settings
Mobile and Desktop Friendliness Sample Keywords Suggestion
Content Analysis
Current Performance of the Website
● Present Organic Overview
● Backlinks and Authority Overview
● Organic Traffic Analysis
● Competition Analysis
Brief Organic Overview
● We need to build strong backlinks profile to improve average Ahrefs rank
● We need to create high quality backlinks from high DA websites to improve the website’s
performance
● Need to optimize and increase the density of targeted keywords in the webpage content to get
appearance in SERP basis on categories: service based, brand, non-brand etc. cover long-tail
keywords as well.
● By focusing on on-page and off-page SEO, we can improve Organic traffic.
Source: Ahrefs
Organic Overview – Domain Authority Analysis
● From last 6 months website’s Domain
Authority is not improving as in Sep’23
DA was 5 and now DA is 6
● With the help of quality high DA
backlinks we can strengthening the
domain authority of the website.
● More backlinks and better traffic can
help increase domain authority.
Source: Moz
Organic Overview – Keyword & Traffic Trend
● Organic traffic is declining.
Since January '23, we have
observed a loss in organic
traffic.
● Organic keywords have also
been lost since Dec'23.
Source: Ahrefs
Backlink Analysis
● Monkhire are targeting on low
DA 3rd party promotion sites for
their content promotion or any
brand promotion activities
● Focus should be on High DA 3rd
Party sites, as these sites give
authority and increase credibility
● Targeting the high DA website
for backlinking helps the website
in over all SEO
Source: Ahrefs
Backlink Analysis - Lost Links
● There are a lot of lost links that
were not found when an index
attempts to recrawl them from
the existing backlink profile.
● To recover the lost backlinks
we have to create new
backlinks on high DA website
to increase our website
authority.
Source: Ahrefs
Monkhire - Backlink Overview
● 91% of the backlinks are from 0-10
DA websites. This means we do not
have good quality backlinks in our
domain.
● Here is our opportunity to increase
the number of quality backlinks for
our website.
Source: Ahrefs
Competition
Website SEO Metrics
SEO Metrics Monkhire Remotebase Supersourcing Turing
Domain Authority 6 30 25 45
Spam Score 1% 1% 1% 1%
Backlinks 120 7.05K 1.9K 102K
Referring Domain 25 732 649 4.57K
Indexed Pages 20 438 527 17300
Page Load Time 3.8s 997 ms 1.5s 238ms
Organic Keywords 0 2.3K 7.7K 340K
● Competitors has been leading the game for organic footprint
● Competitors has high no. of backlinks.They are focusing more on promotions which
resulted in high amount of traffic on website and user engagement.
● Competitors has strong footprints in organic metrics like organic keywords, DA, and
website presence in SERP.
Website Technical Audit
● On-Page Issues
● Mobile and Desktop Friendliness
● Content Analysis
SEO Optimization Status
● 65/100 average SEO score.
● Monkhire received an SEO score of 65 out of 100, which is below the average score of 78.
However, there are some important issues that need to be fixed to improve website's
ranking on search engines and enhance its overall performance.
● Major restructuring needed in terms of on-page alignment and off-page content distribution
for link building and seeding keywords.
On - Page Issues & Fixes
1. Meta Tags
● Need to optimize Meta Description. Meta description is a short description (155-160
characters) that describes the content on the webpage. It also drives traffic to the website and
increases the click-through rate (CTR). This should be between 155–160 characters (920
pixels). Meta description should be concise and contain best keywords
● Need to optimise meta title & description. Meta tags provide a brief description of your page
which can be used by search engines.
2. Image Alt Tags
● Image Tags are missing from some images
● We should name the image using proper and relevant keywords. It improves image
appearance around the Targeted keywords in image search section of SERP.
● Alt Tag defines the alternate text for an image.
3. Heading Tags
● Too Many H1 Tag on Homepage
● We should add only one H1 tag on a
page, if we have more than one H1 tag
on a page, then we need to change the
other H1 tags to an H2 and H3
● Keeping Heading Tags in correct order,
enhances user experience, creates
hierarchy and gives your page a more
logical structure.
● We should optimized headings tags with
targeted Keywords
4. Meta Robots
● Current Meta Robots Tag is set to 'Noindex, Nofollow', preventing the website's
homepage from being indexed and crawled by search engines.
● Website’s main page is not visible in search results
● robots’ meta directives provide very firm instructions on
crawling and indexing a page’s content.
Correct Meta Robots Tags -
Meta Robots Tag
5. Canonical Tag
● Missing Canonical Tag in Website
● Using the canonical tag prevents problems caused by identical or "duplicate" content
appearing on multiple URLs.
● If canonical tagging is improperly done or not added, it leads search engines to believe that a
website has duplicate content, which can be an issue for SEO.
● Properly implementing canonical tags is an important SEO best practice to avoid duplicate content
issues and help search engines understand your website's structure and content hierarchy.
6. Custom 404 Page
● Website is not having custom 404 page.
● Custom 404 page is the content a user sees
when they try to reach a non-existent page
on our website. It's the page your server
displays when it can't find the URL requested
by the user.
● Creating a custom 404 page with helpful links
will
➢ Reduce bounce rate and keep users on your
website
➢ Keep people engaged with your site
➢ Maintain consistent branding across your site
7. Micro Data Schema Test
● Currently, the website does not utilize ‘Microformats Markup & Schema’. Microdata gives
chances to search engine and other application for better understanding of the content
and better display significantly on search result.
● Schema code helps Google to know about website ,pages and index properly so when
user come on search engine, they will get good results according to their search queries.
Technical SEO - Page Experience
Core Web Vitals:
➢ LCP - LCP measures how long it takes for the largest content
element (e.g. a hero image or heading text) on your page to
become visible within your visitors' viewport. For a good user
experience, aim for an LCP of 1.2 seconds or less.
➢ CLS - CLS indicates how much layout shift is experienced by
visitors as your page loads. For a good user experience, aim
for a CLS score of 0.1 or less.
➢ TBT - TBT tells you how much time is blocked by scripts
during your page loading process. For a good user
experience, aim for a TBT of 150 milliseconds or less.
More Page Experience Metrics
➢ Mobile Optimisation - AMP
➢ Mobile Friendly
➢ Https
➢ Safe Browsing
8. Page Speed Insights Test
Mobile Desktop
Page speed score should be 90+
In order to resolve this problem we need to -
● Eliminate render-blocking resources
● Serve images in nextgen formats
● Remove unused CSS
● Remove unused JavaScript
● Ensure text remains visible during webfont load
● Does not use passive listeners to improve scrolling
performance
● Minimize main-thread work
9. Core Web Vitals
Mobile Desktop
●LCP(Largest Contentful Paint) - LCP measures how long it takes for the largest content element (e.g. a
hero image or heading text) on your page to become visible within your visitors' viewport. For a good user
experience, aim for an LCP of 1.2 seconds or less.
●FCP(First Contentful Paint) - FCP measures the time from when the page starts loading to when any part
of the page's content is rendered on the screen. To provide a good user experience, sites should strive to
have a First Contentful Paint of 1.8 seconds or less.
●CLS(Cumulative Layout Shift) - CLS indicates how much layout shift is experienced by visitors as your
page loads. For a good user experience, aim for a CLS score of 0.1 or less.
●TBT(Total Blocking Time) - TBT tells you how much time is blocked by scripts during your page loading
process. For a good user experience, aim for a TBT of 150 milliseconds or less.
10. Load Time
Website Analysis
● “About Company” link is in footer
● We should also add “about company” in header section to increase user engagement like
competitor is doing
Blog Section
● Found 2 blog URLs for website, one is redirecting to subdomain (https://blog.monkhire.com)
and another one is redirecting to subdirectory (https://monkhire.com/blog/)
● 2023 blogs has been updated on subdomain and old blogs from 2022 has updated on
subdirectory section.
● Due to this our Relevant Traffic is dividing in 2 platforms
Blog Section
● Dummy content has been found on the blog section, which should be deleted, as it can
harm the website's credibility and user experience. It can confuse visitors, diminish trust,
and damage the website's reputation.
● It's essential to populate a website with relevant, high-quality content that provides value to
users and aligns with the website's purpose and goals.
Content Analysis - Gaps in Blog Section
● Monkhire having a blog section into the website but not posted blogs regularly, only 8 blogs
are on website, whereas competitors are pushing content on their website.
● We need to add 5 to 6 blogs on monthly basis as 47% to 50% of the consumers view 3 to 5
pieces of content before engaging with a sales representatives which is an amazing way to
drive traffic to the website and increase your business leads.
Content Analysis - Blog Hygiene Suggestion
● Blog post are not optimized yet. We should do proper Blog Optimization to improve clicks
and organic traffic by infusing relevant keywords.
● Need to add proper meta tags for all blog posts.
● Heading tag optimization is required
● Add Image tags on all images
● Internal linking should be there in blog post to pass link juice on other pages
● Listicle blogs optimization is required to get visibility in featured snippet.
● Add Schema, CTA & Optimize Loading Time
Content Analysis – Keyword Density Across the Website
Keyword cloud
reflects that
there is no
keyword seeding
structure on the
website.
● We have identified keywords gap Keyword Monkhire Turing
on some keywords where our
competitors are ranking better than Hiring Remote Developers NF in 100 1
us
hire remote developers
● We should add these keywords into NF in 100 9
india
content promotion activities to rank
and compete the neighbours. Remote Software
NF in 100 4
Developer Jobs
FAQ Section
● Monkhire is not having specific FAQ section.
● FAQ page is an organized collection of valuable information that customers ask about your
products and services, which Improves customer experience and reduce the time your
employees need to answer simple questions.
● Implementing FAQ Schema in website we can Increase online visibility on Search Engines.
● Boost sales since people will have basic information to make a decision.
The FAQs that are mentioned here, are the results of the
schema markup of FAQs.
Besides this, schema marks can also be used for:
● Getting featured as a knowledge graph
● Allowing Google understands contextual
understanding of your website.
Ways to add FAQ in website:
● We can create a dedicated FAQ page
● Add on Homepage
● In each blog post we can add relevant question
related to the post
● Product or Service Page
Our Approach To Website Optimization
● Road to Recovery - Stabilizing Website
● Content Warehouse
● On-Page and Off-Page Tasks
Steps for Organic Optimization
Stabilizing the after-effects of ON- Sustaining the organic traffic and
Page SEO Implementation and rankings consequent to the website
containing the drops to a minimum changes and content propagation.
Ensuring stability for upcoming months
Set Up Stability Maintenance Sustainability Scalability
Setting Up the requisites and Always-on website maintenance Scaling the organic traffic as per
onboarding the whole process and updating On-page SEO the agendas and maximising
basis the website structure elements w.r.t to the indexed pages consumer reach
Content Warehouse – Creating Unique Properties
Content Type Content Distribution
- Brand Related Platforms
Content
Warehouse - Product Related
- Addressing the Articles, Blogs
User Queries - Medium, Tumblr,
- Web 2.0 etc.
Forums, Communities &
Website/ - Website pages
Q&As
Blog - Website blogs
- Quora, Reddit
Link Building Platforms
Hotfrog, Pinterest, Scop.it,
Third Party - Third Party Blogs
Diggo, Folkd etc.
Website - Third Party Articles
SEO On-Page Scope
Digital
Brand
Levels Broad Activities Tasks Responsibilit
Responsibility
y
Analysis and
Optimization of Title, Approval &
Recommendati
Description, Keyword Implementation
on
Content Optimization - Analysis and
Approval &
Implementation of H1/H2 & Recommendati
Implementation
Bold tags to Content on
XML Sitemap Creation, Analysis and
Submission & Authentication Recommendati Implementation
Execution On-Page SEO on Google on
Analysis and
Robots.txt Optimization Recommendati Implementation
on
Wordpress Blog Integration Recommendati Approval &
Suggestions & Optimization on Implementation
Mobile Site Optimization Recommendati Approval &
SEO Off-Page Scope
Digital
Levels Broad Activities Tasks
Responsibility
Directory/ Listing Submission Recommendation
Reddit Posts Recommendation
Blog Commenting Recommendation
Social Bookmarking Recommendation
Profile Creation & Backlinks Recommendation
Off-Page SEO Analysis and
Execution Backlink Audit
Recommendation
Infographic Submission
(Infographic will be provided Recommendation
by Client)
Image Submission (Image will
Recommendation
be provided by Client)
KPI’s Discussion
● Goal and KPI Settings
● Sample Keywords Suggestion
KPI Goal For 6 Month
➢ Domain Authority - from 6 to 15+
- 50% keywords will be on first Page
➢ Backlinks - From 120 to 600+
- Overall Organic Keyword Coverage -
➢ Referring Domain- from 25 to 100+
100+ (Current Organic Keyword - 0)
➢ Website Health Score - From 65% to 75%+
➢ Above goals and KPIs are based upon the activities in the plan.
➢ Traffic growth will depend on the current organic traffic of the website. Need GA access
to share the traffic projections.
Sample Keywords
Generic Brand
Keywords Keywords
Categories Search Vol Categories Search Vol
Remote Software Developer Monkhire 20
5200
Jobs
hire mobile app developers 3200 Hire Monkhire Developers 10
Hire Reactjs Developer 1900 Monkhire Top Developers 10
Hire Nodejs Developer 900
➢ Mix of Generic + Location Keywords ➢ Targeting Brand Based Queries &
➢ Covering high search intent and ranking FAQs type keywords in 3rd party
potential keywords as the verticals for platforms to improve brand presenc e
Summary to Improve Website’s Performance
● Monkhire does not have any presence in
Google search results as compared to
competitors
● The limited visibility is resulting in low
amounts of targeted visitors from search
engines.
● Monkhire does not have a rich backlink
profile that can boost search engine rankings
and drive referral traffic to its pages
● Do-follow backlinks are needed to increase to
improve keywords ranking & traffic.
● Need to optimize blog post for visitor
engagement and keywords ranking
● Technical issues are hampering the crawl of
search engine spiders from one page to page
THANK YOU
Website Audit
