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ATS HomeKraft

The document outlines a performance marketing strategy for Homekraft aimed at generating quality leads through Google and META platforms. It includes a pilot run plan, landing page creation, ad strategies, budgeting, and SEO tactics. Key components involve optimizing campaigns, using intent-based ads, and managing costs associated with landing page development and ad management.

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iamyuvrajsingh1987
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43 views17 pages

ATS HomeKraft

The document outlines a performance marketing strategy for Homekraft aimed at generating quality leads through Google and META platforms. It includes a pilot run plan, landing page creation, ad strategies, budgeting, and SEO tactics. Key components involve optimizing campaigns, using intent-based ads, and managing costs associated with landing page development and ad management.

Uploaded by

iamyuvrajsingh1987
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PERFORMANC

E MARKETING
HOMEKRAFT

1
OBJECTIVE
To get the quality leads
through Google and
META
STRATEGY
Navigating the future

3
A PILOT RUN

Pilot run on the campaigns where


1. We create a new landing page / Project

2. Setup target audience as per the project & it's location

3. Setup pixel codes for record conversions and remarketing

4. Optimizing the campaigns (Ad sets, Scheduling, Audience etc.)

5. Understanding the results

4
LANDING PAGE(S)

We have to create a fresh landing page per targeted project with

1. Improved User Experience

2. High Quality Images and Videos

3. Clear Call to Actions

4. Inquiry Forms for Easy Inquiries

5. GA Codes

5
PLATFORMS
Google and META

6
WE USE
• Google Ads

o Search Campaign (Competitor's based)

o PerformanceMax (Search + Display + Video)

o Remarketing

• META Ad Platform (FB + Insta)

o Lead Generation Campaigns

o Traffic Ads

o WhatsApp Ads

7
AD STRATEGY: TO INCREASE QUALITY LEADS

• Implement more Intent-based


Ads i.e. Google Ads
preferably

• Go with Open Targeting as


per the latest META algorithm

• Feature-specific Banners to
be used

• Experience-led Videos (Walk-


throughs) to be used

8
BUDGETING

Platform Ad Types Buget share (%) Estimated CPL

Performance Max, Search,


Google 65% 2.5K - 3K
YT & Remarketing

META Lead Generation & Traffic 35% 1.8K - 2.5K

9
PREREQUISITES

1. Induction on the project – Location, Amenities,


Value
Google Ads Access
2. High-Res Images

3. High-Res Videos META Ad Manager Access

4. Knowledge of Competitors'

10
SEARCH
ENGINE
OPTIMIZATIO
N
KEYWORDS
• flats in noida
• 5 bhk flat in noida
• flat for sale in noida
• house for sale in noida
• plots in sohna
• 4 bhk flat in noida
• new projects in noida
• property in ghaziabad
• 3 bhk flat in ghaziabad
• 3 bhk flat in noida
• flat in ghaziabad
• properties for sale in noida
• property in sohna
• property in noida
• developer in noida
• luxury flats in noida
• projects in noida
• top builders in noida
• house in noida
• luxury apartments in noida
12
ON-SITE SEO

1. Important Redirections to be done 1. GTM Setup and Placements

2. Title & META tags placements 2. Google Search Console Setup and
Linkage with Google Analytics
3. OpenGraph values placements
3. XML Sitemap
4. Image optimization i.e. Alt tags
4. Robots.txt Creation
5. Regular blogging

13
OFF-SITE SEO

1. Article Writing and Submissions

2. Document Creation and


Submissions

3. Quora Writing and Submissions

4. Social Bookmarks

14
COMMERCIAL
S
BUDGETING

Particular Cost

Landing Page Development 40K / Landing Page

Ad Management 50K / Project

16
THANK
YOU
Amit Verma

17

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