R h e t o r i c

f Vi s u al
e H o w o
Th n R. B e n a y o n g
Jayly
 Recap
Visual Rhetoric-refers to the way the
visual topographies of a message and the
overall design of a document
communicate not only the message but
also the business communicators’
professional credibility.
These features include not only
photos,drawings,charts,graphs and tables
but also the document design such as
font, styles,size,color,placement of the
 Examples
Photos Graphs & charts Icons
 INTRODUCTION
It is important for information
whether on print or on the
computer screen to convey the
overall meaning and message
and relay complete
understanding to the audience.
This can be achieved through
various conventions of design of
visual arguments such as font
size,
 1. How to Generate Visual
Material
Text elements are relatively
important as displayed on
one particular image. Texts
are highly visual and powerful
to catch someone’s attention
that they naturally become
invisible at times.
Thus, communicators need to
give emphasis on what
“type” does to their design of
 m e a n i n g
Fo n t
s a m p l e
 Fonts and their perceptual
Font Type Examples Psychological Use Cases
traits Impact
Serif Times New Roman, Professional, Law firms,
Georgia Trustworthy, newspapers,
Traditional banks
Sans-Serif Helvetica, Arial Modern, Clean, Tech companies,
Approachable websites, startups
Script Pacifico, Brush Elegant, Creative, Luxury brands,
Script Personal weddings,
boutiques
Display Impact, Comic Sans Bold, Fun, Eye- Ads, posters,
catching comic books
Monospaced Courier New, Technical, Coding, technical
Consolas Structured, Serious documents
Handwritten Indie Flower, Casual, Friendly, Blogs, personal
Dancing Script Creative branding, casual
designs
Retro/ Bebas Neue, Nostalgic, Timeless Vintage brands,
 2. How colors affect
Customer’s
Mood and Branding
Same as text, colors are
essential as your “type”
choice, not to mention that
some people are color blind.
Still, color attracts the
audience, in general ,as it
paints all sort of emotions
and triggers creativity in
people to think and
appreciate something .
 1 2 3
Link Link
Destination Link
Presence Mapping
-which - Which
must have -which must
must have display link
link extent. multiple
destinations and knot
. relationship
.
 3. Visual Designer Apps and
Tools

In out tech savvy

generation, it is not only
the brand alone that is
being sold having certain
color that represents it,
but also the color
manipulation applied on a
specific image becomes a
trendy product being sold
all over the social media
 Designer tools sample

Canva Photo PicsArt Pic

shop Collage
 4. Design as Rhetorical
Organization

Designing visuals
rhetorically is likened to
the way a normal person
reads being particular to
setting his eyes on
important cues whether
horizontal,vertical,diagon
al, or circular manner.
This is also the same
when we organize
Points to design with rhetorical
organization:
01 Design 02 Design
based on based on
Significance Purpose.
Meaningful Images that will
. be used should
contents use
large font size, directly get the
customized meaning and
fonts, and purpose across
carefully the reader.
chosen color. Do not include
03Design to build 04 Design
up, highlight,
and zoom in.
based on
More than Purpose.
One design
delivering the cannot easily be
message or noticed or
contextual appreciated if it is
meaning to the not new . Always
audience, it is no bear creativity in
doubt that you mind. Design
design to be
 Activit
y:
1 2
Criteria:
Instruction:
Choose one Subject/
designer app or Composition-10
tool from the list points
and create your Communication of
own brand of Ideas-10 points
product or Concept/Creativity/
service. Uniqueness/Innovati
on-10 points
 A n al y si s
u r Vi su al
Wr i te y o
Ho w to
P a p e r
 Introduction Thesis
State the fundamental details Have your thesis statement at
about the visual image. Note the endStatement
of your introduction
that your purpose is also to
or at the beginning of your
make other audience have a
body.
look at it.
- Tell interesting facts about - Consider the time of the
designer when he created it or
the artwork or artist(if you
to whose time he created it
know him).
- Describe the visual clearly for.
-- Decide what sort of claim
but only to preempt the
you are writing (Is the image
 Body Conclusion
Discuss your ideas and thesis
statement with supporting
evidence based on the visual
image. Make sure to End your analysis by
understand the elements of an concluding or giving a
image. fascinating or motivating
State your claim. fact rather than giving a
- Determine the genre of the summary or repetition of
visual image (eg. your claim.
Advertisement, book cover,
graphic art, film, painting,
Visual Analysis of the McDonald's Logo
The McDonald's logo, with its golden arches, is one of the
most recognizable symbols worldwide.
Since its creation, the logo has become a clear symbol of fast
food, convenience, and quality. This analysis will explore how the
logo's colors, shape, and simplicity work together to create a
strong and welcoming brand image that connects with
customers.

The main feature of the McDonald's logo is the golden

arches, which form the letter "M." These arches are smooth and
balanced, giving the logo a sense of stability and approachability.
The bright yellow color is warm and inviting, making it a perfect
choice for a food brand, as yellow is known to stimulate appetite.
The red background contrasts with the yellow, grabbing attention
and creating a sense of excitement and urgency. Red also
triggers hunger, making it an effective color for a fast-food brand.
The simplicity of the McDonald's logo is key to its success. The
design is clean and easy to recognize, even without text. The
golden arches alone are enough to identify the brand, making the
 Chapter
1 Highlights
2
Visual rhetoric
There are three becomes
modes of rampantly
persuasion to significant to the
convince the success of one’s
audience business because
3namely:
pathos,
ethos,
logos.
images are as
Visual includes powerful as words
political cartoons on that are used to
news papers, persuade the
captioned recipients and to
photographs in create visual
print or media imagery on them.
 Chapter
4 Highlights
Visual Rhetoric 5
analysis may simply There are four
be done through essential parts
looking at the of a visual
purpose of the rhetoric
visual designer, analysis
audience, namely,
6 visual/image
composition, andmost
introduction,
thesis
What matters
contextual period
in visual rhetoric statement,
the visual was
analysis is when body, and
produced and when
one makes meaning conclusion.
it is
of viewed. that
something
he once thought of
THAN
K YOU