PURPOSIVE
COMMUNICATION
We offer you, oh God
Our studies and our prayer,
And we beg you to enlighten our minds,
An make us ever-pleasing to you.
Amen.
COMMUNICATION
and
GLOBALIZATION
WHAT IS
GLOBALIZATION?
- The process of bringing people together
and making them interact and exchange
ideas across traditional borders
- a process of interaction and integration
among the people, companies, and
governments of different nations. A
process driven by international trade and
investment and aided by information
technology.
Communication and Globalization
The advent of Technology has paved the
way for communication not only to be confined
locally but more so, internationally. People,
companies, and different states have to adjust,
adapt and innovate communication processes,
methods, and procedures on the global scene.
The consistent need to have clear and effective
methods of communication inter-culturally is
constant.
CULTURE
• From the Latin root colere (to inhabit, to cultivate, or to
honor), generally refers to patterns of human activity and
the symbolic structures that give such activity
significance.
• The learned and shared behavior of a community of
interacting human beings.
• Shared patterns of behaviors that are learned through a
process of socialization
CHARACTERISTICS
of CULTURES
1. Cultures are learned, not innate.
The way a person acts or thinks is developed and not
inborn, people acquire complete knowledge and
understanding of the cultural norms from their parents,
teachers, relatives, and friends.
2. Cultures are shared.
People act with other people around them, they act as
members of a certain cultural group, not as individuals
because belonging to a culture means following the norms of
the group.
3. Cultures are multi-faceted.
People are surrounded by cultural norms that affect
language, religion, basic worldview, education, technology,
social organization, politics, and law, all interacting with one
another.
4. Cultures are dynamic.
Cultures constantly change as cultural contact
increases, new technologies emerge, and economic
conditions vary
5. Cultural identities are overlapping.
People belong to multiple, overlapping cultures as
they interact with one another.
ADAPTATION TO
NEW CULTURES
- With the advent of technology and the
creation of a global village, many countries are
now considered a melting pot --- people of
various races or cultures live together and
gradually create one community and they
coexist in terms of cultures, as well as in
overcoming cultural differences or cultural
diversity.
In order to adapt to new cultures, people use different
ways to cope with cultural adaptation:
1. Cultural integration is a form of cultural exchange in
which one group assumes the beliefs, practices, and rituals of
another group without sacrificing the characteristics of its own
culture
2. Cultural assimilation occurs when members of one
cultural group adopt the language, practices, and beliefs of
another group, often losing parts of their traditional culture in
the process
3. Multiculturalism is the counterpart to cultural assimilation,
in which cultural diversity is encouraged and valued as
beneficial to society.
4. Cultural accommodation refers to the process by which
individuals may take on values and beliefs of the host culture
and accommodate them in the public sphere while
maintaining the parent culture in the private sphere
5. Separation is when one cultural group refuses to interact
or join the dominant culture; members of this group prefer to
interact with the members of their own culture, so they are
often known as outsiders
BARRIERS TO EFFECTIVE
INTERNATIONAL COMMUNICATION
(McKeiver, 2013, Chase & Shamo, 2013)
1. Ethnocentrism
refers to the belief that a person's culture (his "in-
group" culture) is much better than any other group's culture
(an "out-group” culture), and the tendency is for that person to
judge any “out-group” culture by using the norms of his "in-
group" culture.
2. Stereotypes and prejudices.
The negative characteristics attributed to one group
can cause beliefs and feelings that lead to biases and
discrimination against that group.
A. Stereotypes
are often generalized negative traits assigned to a group of
people (eg, race, nationality, religion, social class, sexual
orientation, age, gender) even if these traits may only reflect a
selected few of the group.
B. Prejudice
an offshoot of stereotypes, is an unfair thought, belief, or
feeling of dislike for a person or group because of race, nationality,
gender, sexual orientation, age, religion, and so on. It is a negative
preconceived opinion held by one group toward members of
another group that biases perception and provides a reason for
discrimination.
3. Assumed similarities.
An assumption of similarity is a baseless,
unreasonable refusal to see cultural differences where they
exist.
4. Anxiety.
Intercultural communication anxiety is the fear or
apprehension associated with either real or anticipated
communication with people from another cultural group.
-end of discussion-
