MULTIMEDIA
INFORMATION
MIL – Lesson 12-14
TEXT INFORMATION
Refers to a certain presentation of information or
idea whether hand-written, printed, or screen
display
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TEXT INFORMATION
• It can be written using the Roman alphabet or any kind
of language that is suited to a specific group of readers.
It is mainly created by authors, writers, contributor,
editor, publisher, bloggers, columnist, data encoder, and
layout and graphic artist.
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TEXT INFORMATION
• Text, when appropriately used and presented, has the
power to convey significant meaning or message to the
readers. On the other hand, it varies depending on the
platform it will be shown such in formal ones like
magazines, newspaper, books and advertisement and
the informal ones like blog, e-mails, text messages and
other social media context.
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TEXT INFORMATION
• There are some materials that are intended to use non-
text elements like pictures or images since this is
necessary for the readers to better understand the
information presented.
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HOW TEXT INFORMATION IS
PRODUCED
1. The writer of the text first thinks of the topic to write.
2. The writer collects necessary details about the chosen topic.
3. The writer outlines those details and starts to create a draft
of the text.
4. The writer reviews the initial draft until it is done into a full
text.
5. The writer passes the text to the editor for the proof-reading
and editing. Then it will be given to the publisher for the
printing of the text.
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HOW TO ASSESS AND EVALUATE
TEXT INFORMATION
1. Accuracy
2. Objectivity
3. Language Appropriateness
4. House Style and Format
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DESIGN PRINCIPLES AND
ELEMENTS OF TEXT INFORMATION
&
1. MEDIA
Emphasis – Use different size, weight, color, contrast and
orientation to present texts with greater value.
2. Appropriateness – Using the right font, content and tone of
presentation based on the target audience or event.
3. Space – Use space to create focus and strategically make other
texts stand-out.
4. Alignment – Use text alignment to set symmetry, formality or
free style.
5. Consistency – Use at least 2 or 3 colors, font styles and design
styles for the whole composition or content.
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VISUAL
INFORMATION
Refers to the artistic or creative representation and
interpretation of an idea, concept or emotion using
different media.
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VISUAL INFORMATION
• These are sources of data or information in the form of
visual presentation. It is the visual reasoning skill that
enables us to process and interpret meaning from visual
information that we gain through our eyes. Abstractions,
analogues, rough illustrations, or digital reproduction of
the objects, and the data pertains to are some
examples.
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VISUAL INFORMATION
• Visual Media is interpreted using primarily what human
see. It plays a big role in advertising, art,
communication, education, business and engineering.
Visual media is often used as a learning aid.
• Visual Information and Media is created by painters,
photographers, graphic artists or designers, and
sculptors among others.
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TYPES OF VISUAL INFORMATION
1. PAINTINGS. It is an art form that creates pictures using a
flat medium such as canvas or board and paint.
• LANDSCAPE. It is a representation of the natural
scenery like oceans, mountains etc.
• PORTRAIT. It is an artistic representation of a certain
person.
• STILL LIFE. It is a drawing or painting of an arrangement
of objects. It could also be flowers or food on display.
2. ICON. An icon refers to a painting of Jesus Christ or other
religious figures identified with the Roman Catholic Church.
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TYPES OF VISUAL INFORMATION
3. SCULPTURE is an example of a three dimensional artwork
that can be made using clay, stone, metal or other materials.
A sculpture shows a replica of the subject or model.
4. GRAPH pertains to a diagram, which is series of one or more
points, lines, line segments, curves, or areas.
5. BILLBOARD AND POSTER. Billboard refers to a large
outdoor board containing text, information and images or
designs pointed as a form of advertisement. A poster is similar
to a billboard but is much smaller. A poster is also used as
means of announcement
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TYPES OF VISUAL INFORMATION
6. COMIC OR CARTOON STRIP. It shows illustrations or
drawings arranged sequentially in boxes. A comic strip
narrates an amazing story. It usually appears in newspapers
or made as a comic book. Example: Charles M. Schulz is
the creative genius behind the famous Peanuts comic strip
7. PHOTOS/IMAGES. A photo is worth a thousand words. It
can tell a story or even let a viewer feel emotions by just
looking at it. Examples: personal photo, family photo,
photojournalism, yearbook or graduation photo
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ADVANTAGES OF
VISUAL INFORMATION
• It portrays different historical events and
introduces us to various cultures in the world.
• It is very engaging for the participants.
• It captures the diverse perspectives of the
audience.
• It is easy to follow and remember since it is very
visual.
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DISADVANTAGES OF
VISUAL INFORMATION
• It is costly.
• Audience might experience difficulty in
understanding the meaning of the material.
• It requires complex presentation.
• Participants might pay more attention to the
graphics
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AUDIO INFORMATION
Refers to a form of media that uses recorded audio
materials
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AUDIO INFORMATION
• Audio Information refers to a form of media that uses
recorded audio materials for communicating, transferring
or delivering information through the means of sound.
These are materials or sound that are transmitted,
produced or received through high fidelity waves that are
heard through certain equipment.
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TYPES OF AUDIO INFORMATION
1. Radio broadcast - live or recorded audio sent through
radio waves to reach a wide audience
2. Music - vocal and/or instrumental sounds combined in
such a way as to produce beauty of form, harmony, and
expression of emotion. It is composed and performed for
many purposes, ranging from aesthetic pleasure,
religious or ceremonial purposes, or as an entertainment
product.
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TYPES OF AUDIO INFORMATION
3. Sound recording - recording of an interview, meeting, or
any sound from the environment.
4. Sound clips/effects - any sound, other than music or
speech, artificially reproduced to create an effect in a
dramatic presentation, as the sound of a storm or a
creaking door.
5. Audio Podcast - a digital audio or video file or recording,
usually part of a themed series that can be downloaded
from a website to a media player or computer.
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DIFFERENT WAYS OF
STORING AUDIO MEDIA
• Tape - magnetic tape on which sound can be
recorded.
• CD - a plastic-fabricated, circular medium for
recording, storing, and playing back audio, video,
and computer data.
• USB drive - an external flash drive, small enough
to carry on a key ring that can be used with any
computer that has a USB port.
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DIFFERENT WAYS OF
STORING AUDIO MEDIA
• Memory Card - (aka flash memory card or storage card)
is a small storage medium used to store data such as
text, pictures, audio, and video, for use on small, portable,
or remote computing devices.
• Computer hard drive - secondary storage devices for
storing audio files.
• Internet/Cloud - websites or file repositories for retrieving
audio files, and more precisely the files are stored in
some datacenter full of servers that is connected to the
Internet. 22
ELEMENTS OF SOUND DESIGN
1. Dialogue - speech, conversation, voice-over.
2. Waterfall - As first element fades out, the second
element begins at full volume. Better for voice
transitions, than for effects.
3. Sound Effects - any sound other than music or dialogue.
4. Music - vocal or instrumental sounds (or both) combined
in such a way as to produce beauty of form, harmony,
and expression of emotion.
5. Silence - absence of audio or sound.
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PRINCIPLES OF SOUND DESIGN
• Mixing refers to the combination, balance, and
control of multiple sound elements.
• Pace refers to time control, editing, and order of
events: linear, non-linear, or multi-linear.
• Transition is how you get from one segment or
element to another.
• Stereo Imaging is the use of left and right channel
for depth.
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REMINDER
“Multimedia is not more media, but the employment
of various kinds of media (and hybrid media) for what
they each offer to advance the narrative.”
Fred Ritchin 25
