BUSINESS MODEL CANVAS
What is a BMC?
�The Business Model Canvas is a strategic
management template used for developing
new business models and documenting
existing ones.
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
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PARTNERS
� Kinsa ang atung pwede nga mahimung
partner ug supplier nga makatabang
kanatu arun mulambo ang atung negosyo?
Who can be our partner which will aid in
our business?
� Key partners and suppliers
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
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ACTIVITIES
�What are the most important
tasks a company must perform
to operate successfully?
�What is the most important
tasks a company must perform
to operate successfully?
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
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VALUE PROPOSITION
�describes the unique value a company
offers to its customers, solving their
problems or fulfilling their needs.
�setting the brand apart from
competitors.
�For whom are the product is?
�What does your product offers?
�Does your product needed by the
customer?
�What does your customer need that
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
http://www.businessmodelgeneration.com
CUSTOMER RELATIONSHIP
�Describe how a business interacts with its
customers and the type of relationship it
aims to build with them.
�Unsaon natu pag-dapig, pagpabilin ug
pagpadaghan sa ang atung mga
customers? How can we increase our
customers?
Earned
Paid
Speak at
Public Relations
conferences
Advertising
Blogs
Attend Trade Shows
Guest articles
E-mail
Social Media
Search Engine
Word of Mouth
Marketing
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
http://www.businessmodelgeneration.com
CUSTOMER SEGMENTS
� Who are your customers and why they will buy
your product?
� Kinsa man ang imung target market?
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
http://www.businessmodelgeneration.com
RESOURCES AND COSTS
�What are the most important assets
required to make the business model work?
� Physical: machines, vehicles
� Financial: raising money, credit
� Human: skilled staff, programmers, designers, managers
�What are the costs to operate the business
model? Cost structure outlines the major
costs involved in operating the business
and delivering its value proposition.
� Fixed: rent, machinery
� Variable: wages, utilities, materials
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
http://www.businessmodelgeneration.com
CHANNELS
� Unsaon pag-abot imong customers? How will your
customer be reached?
� Unsa nga paagi makaabot imong produkto/
serbisyo sa mamalitay? How will your product
reach your customers?
� Determine distribution channel (virtual or physical)
Business Model Canvas
Key Partners Key Activities Value Customer Customer
Propositions Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
Social & Environmental Cost Social & Environmental Benefit
http://www.businessmodelgeneration.com
REVENUE STREAMS
� Sa unsang paagi ta maka-income sa atung mga
customers? In what way can we generate income?
� Pila ang presyo sa atung produkto? How much our
product cost?
�Ex. Direct Sales, Subscription Service, Wholesale Sales
04-Jan-2013
The business model Canvas ROC Iteration #1
Key Partners Key Activities Value Proposition Customer Relationship Customer Segments
Key Resources Channels
Cost Structure Revenue Streams
Thank You and
Godbless!!!
