SUBJECT:- SOCIAL MEDIA, WEB & TEXT
ANALYTICS
TOPIC:- WEB ANALYTICS –MEASURING
SUCCESS
NAME:- AJAY SUNIL SONAWANE
COLLAGE NAME: MPIM,HADAPSAR
ROLL NO:- 78 [MBA 3rd. SEM]
WHAT IS WEB ANALYTICS?
• Definition: The measurement, collection, analysis, and reporting of
internet data about website usage.
• Key Goals:
* Understand user behavior
* Track website traffic
* Measure marketing campaign effectiveness
* Improve website usability and user experience
* Drive business decisions
KEY PERFORMANCE INDICATORS (KPIS)
• Website Traffic:
* Unique Visitors: Number of individual users visiting the site.
* Sessions: Number of visits to the site within a given timeframe.
* Pageviews: Total number of pages viewed.
* Bounce Rate: Percentage of visitors who leave the site after viewing only
one page.
• User Engagement:
* Time on Site: Average time spent on the site per session.
* Pages per Session: Average number of pages viewed per session.
* Scroll Depth: How far down users scroll on a page.
KEY PERFORMANCE INDICATORS (KPIS)
• . Conversions:
* Conversion Rate: Percentage of visitors who complete a
desired action (e.g., purchase, sign-up).
* Goal Completions: Number of times a specific goal is achieved.
• Customer Acquisition:
* Traffic Sources: Where visitors are coming from (e.g., search
engines, social media).
* Customer Lifetime Value (CLTV): Total revenue generated
from a customer over their
lifetime
POPULAR WEB ANALYTICS TOOLS
• Google Analytics: A free and powerful tool for website
tracking.
• Adobe Analytics: A comprehensive enterprise-level
analytics solution.
• Mixpanel: Focuses on user behavior and product analytics.
• Hotjar: Provides session recordings and heatmaps to
visualize user behavior.
SETTING SMART GOALS
• Specific: Clearly defined and measurable.
• Measurable: Quantifiable with specific metrics.
• Achievable: Realistic and attainable.
• Relevant: Aligned with business objectives.
• Time-bound: Set within a specific timeframe.
ANALYZING WEB ANALYTICS DATA
• Data Visualization: Use charts, graphs, and dashboards to
visualize data.
• Segmentation: Divide data into segments (e.g., demographics,
traffic source) for deeper insights.
• Trend Analysis: Identify patterns and trends over time.
• A/B Testing: Test different versions of a page or element to see
which performs better.
IMPROVING WEBSITE PERFORMANCE
• Optimize for Search Engines (SEO): Improve website ranking in search
results.
• Enhance User Experience (UX): Make the website easy to navigate and
use.
• Improve Page Load Speed: Faster loading times lead to better user
experience.
• Run Targeted Advertising Campaigns: Reach the right audience with
the right message.
• Personalize User Experience: Tailor content and offers to individual
user preferences.
CONCLUSION
• Web analytics is essential for understanding website
performance and making data-driven decisions.
• By tracking the right metrics and analyzing data effectively,
businesses can improve their online presence and achieve
their goals.
