Creating Value and
Understanding
Consumer Behavior for
It is a fashion brand focused on offering value-based fashion
About Zudio
products for men, women, and children. It offers a wide
range of products including western wear, ethnic wear,
footwear, and so on , In FY23, Zudio opened 117 stores in
India. Thus, the total number of Zudio’s retail stores
increased to 352. That’s not all! In FY24, Zudio is planning to
open 200 new stores in India.
CREATING VALUE 0
Affordable Fashion:
FOR CUSTOMER 1
0
Quality Assurance
2
0 Diverse Product
3 Range
0 Fashion-Forward
4 Designs
0 Private Label
5 Strategy:
Problem
Recognition:
Buyer Decision-
Making Process Information
Search:
Evaluation of
Alternatives
Purchase
Decision:
Post-Purchase
Evaluation
Consumer Need, Goal, and
Motivation
Motivation: Desire to Stay
Need: Desire for Affordable Goal: Making Fashion-Forward
Fashionable Without
Yet Stylish Clothing Choices within Budget
Overspending
Constraints
Zudio's offering of trendy Zudio helps customers make Zudio's consistent provision
clothing at an affordable price fashion-forward choices of trendy clothing at
addresses the need for within their budget by affordable prices motivates
fashionable clothing that aligning their offerings with customers to stay fashionable
caters to various economic current trends and styles. without overspending.
backgrounds.
Persuasive Communication Design
Visual Seasonal
Merchandising Promotions
Zudio creates visually Zudio aligns its
appealing in-store seasonal promotions
displays and an inviting with fashion trends,
online platform that festivals, and events
enhance the shopping that create a sense of
experience, encouraging urgency, motivating
customers to explore customers to make
and make impulse timely purchases.
purchases.
Persuasive Communication Design
Customer Loyalty
Programs
To retain customers and
encourage repeat purchases
uch programs often offer
rewards, discounts,
One such example is Zudio
Gift Cards powered by
Qwikcilver.
CONCLUSION
Zudio has built a strong brand within just a few years of entering the industry. Its strong
understanding of its customer and always putting the user first has helped it get a
strong foothold in the market.
The right use of marketing strategies combined with a strong business model has
helped it make of the most loved and popular fashion brands in the Indian retail market.
Overall the company’s success can be attributed to a combination of factors, including
its focus on quality and affordability, its strong brand identity, and its ability to adapt to
changing consumer preferences
One major takeaway from Zudio’s case is always finding the gap in the market and
solving the user’s pain points.
