Market Research Analytics

20 Unique templates for Business & Marketing

 Market Analysis

Industry Analysis Entry and Exit Strategy Market Regulation

Market Research Marketing Analysis

Target Market Customer Analysis Distribution Channel

Market Size Product Analysis Promotion Analysis

Market Trends Price Analysis Sales Analysis

Market Segment Place Analysis Advertising Analysis

Competitor Analysis
Market Research: Align your Business
with Current Market Conditions
Focus
Groups

External
Surveys
Sources

Secondary Market Primary In-Depth

Research Research Research Interviews

Internal Field
Sources Tests

Observatio
n
A Complete Guide to Free Market
Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with
who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market
research helps to identify and analyze the needs of the market, the market size and the competition. Tips techniques encompass
both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such
as customer surveys, and analysis of secondary data.

It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or
organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support
decision making.

What is Why do Types of Setting up Planning for How to do free

market market market research market market
research? research? research research research?
 Email marketing
Choice and Customer surveys
convenience Web analytics
Loyalty programs Competitor analytics
Dynamic pricing Product SWOT
Personalization Site performance
Retain and Measure and
Community Online surveys
grow optimise
Referrals Company culture
Customer service
Personalization
Market
Analysis

Search marketing
Email marketing
Email marketing
Targeting Convert Acquire Advertising
Promotions
Affiliate marketing
Customer support
Shopping comparison
Usability
Partnerships
Payment options
Peer-to-peer
Search market
Content distribution
Copy writing
Aggregations
 Market Difference between Market
analysis Research and Market
Analysis
Market research is an organized effort to gather
information about target markets and customers:
know about them, starting with who they are. It is an
Competitor
Market important component of business strategy and a
analysis major factor in maintaining competitiveness. Market
research
research helps to identify and analyze the needs of
Industry the market, the market size and the competition. Tips
analysis techniques encompass both qualitative techniques
such as focus groups, in-depth interviews, and
Another ethnography, as well as quantitative techniques such
type of as customer surveys, and analysis of secondary data.
analysis
It includes social and opinion research, and is the
SWOT systematic gathering and interpretation of
analysis
information about individuals or organizations using
statistical and analytical methods and techniques of
the applied social sciences to gain insight or support
decision making.
 UX User Experience Research and Market
Research for Product Design and Development

Market UX
Research Research
Personas
Business KPIs Analytics
Understand the users
Brand loyalty Competitor analysis
wants and needs
Brand messaging
Measure and improve
Marketing sizing
the user experience
Market expansions
Industry and Market
Industry
Analysis Pyramid Scheme analysis and
Profiling
Market research is an organized effort to gather
information about target markets and customers:
Market entry
know about them, starting with who they are. It is an
strategy
important component of business strategy and a
major factor in maintaining competitiveness. Market
research helps to identify and analyze the needs of Market expansion studies
the market, the market size and the competition. Tips
techniques encompass both qualitative techniques
such as focus groups, in-depth interviews, and
Market sizing study
ethnography, as well as quantitative techniques such
as customer surveys, and analysis of secondary data.

It includes social and opinion research, and is the Sector studies

systematic gathering and interpretation of
information about individuals or organizations using
statistical and analytical methods and techniques of SWOT analysis
the applied social sciences to gain insight or support
decision making.
 The Main Stages of the
Competitor Identify
analysis trends in the Market Analysis Process
market
Market research is an organized effort to gather
information about target markets and customers:
know about them, starting with who they are. It is an
important component of business strategy and a
Customer Market Aid pricing major factor in maintaining competitiveness. Market
feedback strategies research helps to identify and analyze the needs of
Analysis the market, the market size and the competition. Tips
techniques encompass both qualitative techniques
such as focus groups, in-depth interviews, and
ethnography, as well as quantitative techniques such
as customer surveys, and analysis of secondary data.

Ideas for Meeting It includes social and opinion research, and is the
new product consumer systematic gathering and interpretation of
development needs information about individuals or organizations using
statistical and analytical methods and techniques of
the applied social sciences to gain insight or support
decision making.
The Main Stages of the
Market Research Process
Market research is an organized effort to gather information about target markets and customers: know about them, starting
with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market
research helps to identify and analyze the needs of the market, the market size and the competition. Tips techniques encompass
both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such
as customer surveys, and analysis of secondary data.

It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or
organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support
decision making.

Target market SWOT analysis

Marketing plan Identify trends
analysis report

Market Research

Location Competitors Analysis report Price analysis

analysis report analysis
 The Main Stages of the
Industry outlook Market Market Research for
segments
Startups
Market research is an organized effort to gather
information about target markets and customers:
Market size Target segments
know about them, starting with who they are. It is
an important component of business strategy and
a major factor in maintaining competitiveness.
Competitor Market research helps to identify and analyze the
Market trends
market share needs of the market, the market size and the
competition. Tips techniques encompass both
qualitative techniques such as focus groups, in-
Competitor Product pricing depth interviews, and ethnography, as well as
research quantitative techniques such as customer surveys,
and analysis of secondary data.

Buyer persona Product marketing It includes social and opinion research, and is the
systematic gathering and interpretation of
information about individuals or organizations
using statistical and analytical methods and
techniques of the applied social sciences to gain
insight or support decision making.
 The Difference between
Market Research and
Marketing Research
Market research is an organized effort to gather information
about target markets and customers: know about them,
starting with who they are. It is an important component of
business strategy and a major factor in maintaining
Market competitiveness. Market research helps to identify and analyze
Research the needs of the market, the market size and the competition.
Tips techniques encompass both qualitative techniques such as
focus groups, in-depth interviews, and ethnography, as well as
quantitative techniques such as customer surveys, and analysis
Overlap of secondary data.

Market Research Overlap Market Research

Examples: Examples: Examples:
Marketing
- Market trends - Competition - Advertising
Research - - Pricing effectiveness
Market size
- Target market - Product attributes - A/B testing
- Technical research - Demand - Brand attitude
- Market estimation - Concept testing
segmentation - Satisfaction
5 Stage Scheme of B2B
Market Research
Methodology
Market research is an organized effort to gather information about target markets and customers: know about them,
starting with who they are. It is an important component of business strategy and a major factor in maintaining
competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the
competition. Tips techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and
ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals
or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or
support decision making.

Market Key
Market Market Understand
trends and recommen
sizing and analysis competitor
market dation to
market and analyst movement
dynamics the
forecast input s
stakeholder
s
Step-by-step scheme of
Market Research
Methodology
Proposal and Market sizing and Data validation
Market analysis Service launch
market forecasting and feedback
segmentation

- Technical - Opportunity and - Technical - Primary - Press release

analysis scope analysis research - Brochure
- Segmentation - Market trend - Market size - Discussion with - Web launch
by product, analysis estimation key opinion - Email
application or - Key players and - Forecasting leaders
technology competition - Response
assessment analysis
- Flexibility test - Reconsideration
- Pilot prospect - Value addition
 Take action: thought and planning, evaluation
of options, course adjustment and execution

Analyze and report findings: data formatting

and analysis, interpretation of results, report
and recommendations

Conduct research: secondary data review,

primary data collection, suitable methods and
techniques
The Process of Marketing
Develop the research plan: information
needed, research and analysis methods,
Research by Stages
responsible parties
Market research is an organized effort to gather
information about target markets and customers:
Identify the problem: problem to solve, project
know about them, starting with who they are. It is an
objectives, research questions
important component of business strategy and a
major factor in maintaining competitiveness. Market
research helps to identify and analyze the needs of
the market, the market size and the competition. Tips
techniques encompass both qualitative techniques
such as focus groups, in-depth interviews, and
ethnography, as well as quantitative techniques such
as customer surveys, and analysis of secondary data.
Market Research Evaluation of the Process and
Facts
Need assessment Market research Evaluation

- Planning for an organisation or - Testing viability and interest of a - Determining how well a program or
programs future product or service. service. Has met needs.
- Making improvements in an - Gathering information about: - Identifying the results or outcomes
organisation ‣ Needs of your target market of a program.
Uses: - Refining a product and service ‣ Competitors you face - Enabling reflection and identifying
vary slightly ‣ Characteristics of your target market opportunities for the future.
‣ Both current and prospective
markets
- Assessing feasibility of an idea or
service before committing resources.
- Surveys, interviews, focus groups - Surveys, interviews, focus groups, - Surveys, interviews, focus groups,
secondary data sources (e.g. reports secondary data sources, reviews.
by government agencies, other orgs
Methods: in your field)
very similar

- Can be internally or externally - Externally focused (for customers, - Often externally focused (on the
focused (needs can be assessed clients or communities that make up outcomes and experiences of
within an organisation, or externally the “market” for service or product) customers, clients or communities),
Who is being in a community and market) but will sometimes draw on the
studied insights of internal stakeholders.
 Data mining
Market segmentation
Business dynamics
Global Market Research
Industry recognized sources
Independent reports
Growth trends
Challenges and pitfalls Methodology Key Stages
Regulatory studies
Innovation and
Company annual reports
sustainability
Market research is an organized effort to gather
Growth opportunity analysis
information about target markets and customers:
know about them, starting with who they are. It is
an important component of business strategy and a
major factor in maintaining competitiveness. Market
Research Methodology research helps to identify and analyze the needs of
the market, the market size and the competition.
Tips techniques encompass both qualitative
techniques such as focus groups, in-depth
interviews, and ethnography, as well as quantitative
Marker simulation Primary interviews techniques such as customer surveys, and analysis
Regional market size Domain experts of secondary data.
Regional growth prospects Independent opinion
Forecasting models Feedback It includes social and opinion research, and is the
Iterative forecasting Industry insights systematic gathering and interpretation of
information about individuals or organizations using
statistical and analytical methods and techniques of
the applied social sciences to gain insight or support
decision making.
Global Market Strategic Research Methodology

Primary research - Market dynamics

- Trend and challenges
- Strategic marketing Market -
Market
Drivers and restraints
management Assessment - Regional and industry
outlook and
- CTO/ CIO/CEO dynamics forecast
- Product management - Regulations and compliance
- Planning management
- Technology architects - Key innovations
- Analyst relation and research Technology - Adoption trends and Technology strategy
heads Assessment challenges and outlook
Secondary - Deployment trends
research journals - Industry applications
- Technology
- Annual reports, financial reports
- Product breadth and
- Product brochures, data sheets,
capabilities
case studies white-papers, Vendor - Technology architecture Vendor evaluation and
pricing Assessment - Competitive differentiation competitive positioning
- Research papers - Price and performance
- Blogs and other publication from analysis
vendors - Strategy and vision

Methodology Process Outcome

 The Types and Stages of Market Research:
Awareness, Targeting, Retention, Acquisition

- Marjet segmentation
- Awareness, attitudes, and
- Posting and branding
usage research
- Public relations research research
- Industry and
- Advertising research
competitive analysis

Awareness Targeting

Retention Acquisition
- Customer satisfaction and
loyalty research - Concept testing
- Customer communication - Product optimisation
testing - Pricing research
- Usability testing - Advertising research
- Customer experience and - Usability testing
shopper insights
 reduction Which market systems are
important to the poor?
Poverty

Different Types of Market

Analysis Goals
Pro-poor growth

access to basic
or improved

How is the
Market research is an organized effort to gather information about
services

system not
working? target markets and customers: know about them, starting with
who they are. It is an important component of business strategy
and a major factor in maintaining competitiveness. Market
research helps to identify and analyze the needs of the market, the
Market system

market size and the competition. Tips techniques encompass both

Why is the qualitative techniques such as focus groups, in-depth interviews,
change

system not and ethnography, as well as quantitative techniques such as

working? customer surveys, and analysis of secondary data.

It includes social and opinion research, and is the systematic

gathering and interpretation of information about individuals or
organizations using statistical and analytical methods and
Intervention

Root
techniques of the applied social sciences to gain insight or support
causes
decision making.
Overview of Market Research Methods
Market research is an organized effort to gather information about target markets and customers: know about them, starting with
who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market
research helps to identify and analyze the needs of the market, the market size and the competition. Tips techniques encompass
both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such
as customer surveys, and analysis of secondary data.

Early stage of product Late stage of product process

process

High Content Medium Context Low Context

- Ethnography studies - Surveys - Surveys (print, web,
- Customer panels phone)
- In-person usability - Data analytics
testing - Tracking
- Interviews and Social Media - Experiments
observation
- Focus group
Online Communities
- On-site Confirmation Qualitative

Discovery Qualitative
Large sample Shallow (1 way)
Deep (2
Small sample
ways)