WOMEN IN DIGITAL

BUSINESS
Trainer’s name here
BLOCK 3
SELLING ONLINE
SESSION 5: BASICS OF
ONLINE SALES
INTRODUCTION
??
? HAVE YOU EVER
BOUGHT ANYTHING
ONLINE?
E C O M M E RC E : A v i r t u a l s t o r e
where buyers and sellers meet
to exchange goods and
services online
SELLING ON SOCIAL
NETWORK PLATFORMS
??
? Can you use social
networks to sell
products?
SOCIAL MEDIA FOR SALES

Social media networks are great tools for

marketing product and services

But… they were not designed to sell goods

and services
TIPS ABOUT SELLING ON SOCIAL
MEDIA
YOU CAN CREATE
A PRODUCT
POST PICTURES
CATALOGUE
OF YOUR
PRODUCTS YOU DON’T
NECEESSARILY
PAYMENT NEED T&Cs
OPTIONS
USUALLY NOT
SHIPPING IS NOT AVAILABLE
INTEGRATED NATIVELY
MARKETPLACE VS
BUSINESS SITE
 VIRTUAL STORES

E-COMMERCE
VIRTUAL
SITE OWNED
MARKETPLAC
BY THE
E
BUSINESW
??
? What is the
diff erence between
these two options?
MARKETPLACE WEBSITE

Owned by the platform/service Owned by the business

provider
The orders can be fulfilled by The business fulfills the orders
the platform
The platform gets paid by the The business receives the
client, then pays the business payments directly
A marke tp lace is usually an
easie r o p tio n when y ou are
starting o ut
ELEMENTS OF A
VIRTUAL STORE
 CATALO
GUE
SHOPPI
PHOTO
NG
S
CART

STO
RE
RULES TITLES
OF STOCK AND
SELLIN NUMBE DESCRIP
G R
TIONS
E-COMMERCE STRATEGY
MEET
ELSA
??
? WHAT
RECOMMENDATIONS
WOULD YOU GIVE TO
ELSA?
ELSA’S STORY - CONCLUSIONS
She should abandon the idea of only
focusing on Amazon

She could set up a profile on a

platform that is more suited for her
business

She could combine that with a strong

social media presence to advertise
her products
THE SALES FUNNEL
??
? HOW C AN WE CONVERT
VI S I TOR S T O OUR E-
C OM M ERC E I NT O C LI ENT S ?
 PROSPECTS
May become clients of
the business

LEADS
Prospects who are interested
in your products or service
CUSTOMERS
Leads become customers when
they buy from the business
STAGES AND STRATEGIES

AWAREN INTERES DECISIO

ACTION
ESS T N
AWARENESS

STRATEGY WHAT TO DO
When customers buy a marketing efforts,
product or service, they’re content campaigns, e-
typically looking for a books/whitepapers,
solution to a problem. Here, events/trade shows, press
you must let people know releases, social media,
about your potential webinars
solution.
INTEREST

STRATEGY WHAT TO DO
It's not enough for a prospect warm leads contacting,
to know that your product or email signups, free
service exists as a potential quote/estimate.
solution: you have to entice
them. In this phase, prospects
become leads. You should make
sure that they are able to find
your business, and make your
solution interesting to them.
DECISION

STRATEGY WHAT TO DO
The leads decide if they want Consultations,
to become customers. To make training sessions,
this decision easier, you need follow-through,
to feel relatable and able to
solve their problems. You can paperwork.
present your product as the
only real solution to their
problems, or you can offer a
smaller commitment at first,
like a free trial.
ACTION

STRATEGY WHAT TO DO
Once your lead has made a Hot leads contacting,
decision and is ready to act demonstrations, case
and become a customer, studies, free
you want to make it as easy samples, free trials,
as possible to buy. Review proposals.
your final sales process to
ensure maximum ease and
comfort for your customers.
S ESSION 6: B UI LDI N G AN E-
COMMERCE BUS IN ES S . IS IT FOR
ME?
WELCOME BACK!
W H AT I S O N E T O P I C O R I D E A
T H AT T O U C H E D YO U F R O M
THE SELF- GUIDED MODULE?
SETTING UP AN E-
COMMERCE
STORE ON A VIRTUAL
MARKETPLACE
SET UP
SET UP SHIPPING
CHOOSE THE
PAYMENT DETAILS AND
PLATFORM
DETAILS DECIDE ON
PACKAGING
IMPLEMENT
CREATE A ADD LISTINGS
YOUR
SELLING FOR YOUR
MARKETING
ACCOUNT PRODUCTS
STRATEGY
SELECT
LANGUAGE,
COUNTRY, CUSTOMIZE
CURRENCY, YOUR SHOP
AND SHOP
NAME
ECOMMERCE ON YOUR WEBSITE
SET UP
CHOOSE THE IMPLEMENT
SHIPPING
WEBSITE YOUR
DETAILS AND
BUILDING MARKETING
DECIDE ON
SERVICE STRATEGY
SELECT PACKAGING
LANGUAGE,
CHOOSE A
COUNTRY,
PAYMENT
CURRENCY,
GATEWAY
AND SHOP
NAME
ADD LISTINGS
CUSTOMIZE
FOR YOUR
YOUR SITE
PRODUCTS
YO U C A N A LWAY S H I R E E X P E RT S T O S U P P O RT YO U R E -
C O M M E RC E , B U T YO U S H O U L D B E T H E O N E T O D E F I N E
T H E S T RAT E G I C O B J E C T I V E S A N D B U S I N E S S M O D E L
E-COMMERCE BUSINESS
MODELS
YO U R E - C O M M E RC E B U S I N E S S M O D E L N E E D S T O
B E A DA P T E D T O T H E P R O D U C T O R S E RV I C E T H AT
YO U S E L L A S W E L L A S T O YO U R TA R G E T M A R K E T
CHOOSING THE RIGHT
BUSINESS MODEL FOR
YOU
ROSA
ALIYA
 THINGS TO KEEP IN MIND WHEN
CHOOSING AN E-COMMERCE
PLATFORM PAYME
S ER NT CUS
U ERIE T
EXP E AND ME O
O
D NC
D SECU S R
UPP
S A N
PR C T E R F RITY ORT SC
U OR VI IN T E A
R AC LI L A
TY B I
SE ES
C U R
YO FE
F

FU E
GE R

UR
M T
TA

GR H
AR

T
WT
T
KE

O
E-COMMERCE BUSINESS
MODELS
 BUSINESS TO BUSINESS TO
BUSINESS
The business is the main
client
B2B B2C CUSTOMER
Targets individual clients,
and sales of goods and
Products and services are services are typically final
resold at a profit

CUSTOMER TO C2B C2C CUSTOMER TO

BUSINESS CUSTOMER
Individual professionals Platforms facilitating
offering their services as business transactions
contractors between two individuals
 B2B B2C C2B C2C
What is Bigger amounts of Smaller amount Services by Products or
goods are sold; goods (often one); individual services between
sold services to services to contractors individuals
businesses individuals (designers,
lawyers, etc.)
Main Other businesses Individuals Other businesses Individuals
customer
Sales Resale of products Sales are final Services are Sales are final, and
enjoyed by other it can be of used
model businesses products
Marketing Long-term loyalty, Short-term loyalty, Short-term loyalty, List products with
care for customers attract customers attract businesses high value, obtain
strategy through networks good reviews
or online platforms
Tools to Ads, posts on Amazon, Booking, Upwork, Teachable, Craigslist, Ebay,
business forums, Alibaba, own Airbnb experiences, Autotrader, forums,
use email lists, own website with online Fiverr, FlexJobs, auction sites, direct
website with online store, direct sales PeoplePerHour, sales via social
store, networking via social media Udemy media (Instagram)
and message
applications
(Telegram, WeChat)
CONCLUSION