WOMEN IN DIGITAL
BUSINESS
Milad Fouad
BLOCK 1
WELCOME TO WOMEN IN
DIGITAL BUSINESS
S ESSION 1: I N TRODUCTI ONS
AN D THE WIDB TRAI NI N G
PROGRAMME
WELCOME AND SETTING
EXPECTATIONS
INDIVIDUALLY
What do you expect to
learn in this course and
do you think it can
benefit your business?
FI N D ANOTH ER PERSON
I N TH E ROOM AND
DI S CUS S
FIND ANOTHER PAIR IN
THE ROOM AND DISCUSS
LET’S DISCUSS IN
PLENARY!
GOALS OF THE
FOUNDATIONS
PROGRAMME
GOALS
• Provide you with basic skills and insights for
digital entrepreneurship
• Explore how digital tools can make your business
more efficient, successful and responsive to
your consumers’ needs
• Help you make strategic decisions for the
digital transformation of your business
PROGRAMME
STRUCTURE
BLOCK 1 WELCOME TO WOMEN IN
DIGITAL BUSINESS
BLOCK 2 BUILDING AN
ONLINE PRESENCE
BLOCK 3 SELLING ONLINE
BLOCK 4 ADAPTING OTHER
BUSINESS PROCESSES
BLOCK 5 WHAT’S NEXT?
AGENDA
Monday Tuesday Wednesday Thursday Friday
BLOCK 1: Welcome to Women in Digital Business
Week 1 Session 1: Introductions Completion of self-guided module 1 on the WIDB Q&A session on the content of self-
and the WIDB training platform (Why digitalize?) guided module 1
programme
Week 2 Session 2: How can digital Completion of task 1 on the WIDB platform (Where are Coaching session on task 1
skills help you grow your you now?)
business?
BLOCK 2: Building an online presence
Week 3 Session 3: Completion self-guided module 2 on the WIDB platform Q&A session on the content of self-
Being visible online (Building an on-line presence) guided module 2
through social media
Week 4 Session 4: How to Completion of task 2 on the WIDB platform (Building an Coaching session on task 2
communicate with clients on-line presence)
using digital tools
AGENDA
BLOCK 3: Selling online
Week 5 Session 5: Basics of on-line Completion of self-guided module 3 on the WIDB Q&A session on the content of self-
sales platform (Selling on-line) guided module 3
Week 6 Session 6: Building an e- Completion of task 3 on the WIDB platform Coaching session on task 3
commerce business. Is it for (Create your e-commerce)
me?
BLOCK 4: Adapting other business processes
Week 7 Session 7: Receiving orders Completion of self-guided module 4 on the WIDB Q&A session on the content of self-
and collecting payments platform (Adapting other business processes) guided module 4
Week 8 Session 8: Shipping and Completion of task 4 on the WIDB platform Coaching session on task 4
delivering goods (Other business processes)
BLOCK 5: What’s next
Week 9 Session 9: Group-based Completion of self-guided module 5 on the WIDB Q&A session on the content of self-
coaching platform (What’s next) guided module 5
Week 10 Session 10: Group-based Completion of task 5 on the WIDB platform Final coaching session on task 5
coaching (Action plan)
WIDB.NETWORK
??
? WHAT IS
DIGITALIZATION FOR
YOU?
DRAWING ACTIVITY
Draw an image to show how you
are using digital tools in your day-
to-day life and in your business
3 STEPS
DIGITIZATION
1
The process by which a business converts some
tools from an analogue to a digital form.
DIGITALIZATION
The use of digital technologies to transform a
2 business model and provide new revenues and
value-production opportunities;
DIGITAL
TRANSFORMATION
The process of using digital technologies to create
new — or modify existing — business processes
and customer experiences to meet the evolving
3 market needs. Digital transformation transcends
traditional roles of sales, marketing and customer
service. It begins and ends with how the business
thinks about and engages with customers.
• 6 Key Components of Digital Transformation Strategy
1. Strategy and Leadership
1. Focus on future value and drive fueled by experimentation. Who can drive the strategy?
2. Culture and Organization
1. Organizational and cultural changes to facilitate Digital Transformation. Are people prepared for this?
3. Process Automation and Optimization
1. Reinvented processes and customer journeys through automation and agile processes. How can I make myself
more efficient?
4. Data Analytics
1. Usable and relevant analytics tied to goals and strategies. How can I leverage this data to make decisions?
5. Technology
1. Technology to enhance and support core functions and rapid development. What technologies are needed to meet
my goals?
6. Results
1. Concrete KPI’s and targets. What are the results I’m looking for?
• Digital Transformation Roadmap
• Creating a Digital Transformation Roadmap can be a daunting task. By breaking down the most important variables and
identifying pain points, you can determine how to drive change that meets your company’s specific needs.
1. Assessment – Determine current state
2. Opportunity Scan – Identify DX opportunities
3. Business Cases – Create business case & strategy for defined opportunities
4. Commitment – Gather commitment for strategic leadership
5. Scale/Implement – Begin your digital strategy
6. Re-View, Re-Cycle – Review and prioritize DX backlog
MEET AMINA
Lives in Nairobi, Kenya
Owns a small boutique
specialized in traditional
african clothing
Is passionate about her
business and wants it to go
digital
S ESSION 2: H OW CAN DIGITAL
S KILLS HELP YOU GROW YOUR
BUSINESS?
THE TRAINING SO FAR
??
? W R I T E A T O P I C A N D I D E A T H AT
S T R U C K YO U F R O M T H E F I R S T
SESSION AND ELEARNING MODULE
AREAS OF BUSINESS
DIGITALIZATION
ADAPTING
BUILDING AN
SELLING OTHER
ONLINE
ONLINE BUSINESS
PRESENCE
PROCESSES
STORIES OF WOMEN
ENTREPRENEURS
1 . D i n a E l M o f t y, f o u n d e r o f I N J A Z
Egypt.
A m o t h e r l y fi g u r e f o r E g y p t i a n
entrepreneurs today, Dina El Mofty
began exploring routes to bolster youth
development in her twenties, when she
founded http://injaz-egypt.org/, a
v o l u n t e e r- b a s e d e d u c a t i o n a l
programme that prepares Egyptian
youth to start their own businesses.
To d a y , a f t e r 1 1 y e a r s s t r u g g l i n g a g a i n s t
bureaucracy, partnering with schools,
and involving the private sector, her
organisation has made an impact in the
lives of over 500,000 young students
across Egypt, from Qena to Damietta.
Yo u w o u l d n ’ t s e e h e r a c r o s s f a n c y
runways and the Middle East’s leading
fashion shows; Sara Hegazy was an
established engineer designing gowns for
her friends in her free time, until a
c o m p e t i t i o n f o r M a y b e l l i n e N e w Yo r k
proved her she had a talent unmatched. A
self-taught designer who studied through
online courses and designed her own
business plan, Hegazy specialised in
c u s t o m fi t t e d c o u t u r e d e s i g n e d ,
engineered and embroidered styles which
she went on to study at London College
o f Fa s h i o n . A T E D x s p e a k e r a n d t h e
creative director behind her
i n t e r n a t i o n a l b r a n d, s h e w a s t h e fi r s t
Egyptian couture brand to showcase at
t h e L o n d o n Fa s h i o n W e e k c a t w a l k i n
2013. Her Cleopatra collection, featuring
c r y s t a l s f r o m A s f o u r, w a s f e a t u r e d a t t h e
T i ff a n y Fa s h i o n S h o w w h i c h r a n i n
p a r a l l e l t o P a r i s Fa s h i o n W e e k 2 0 1 4 .
A former pro-basketball player and engineer, Helal
founded educate me in 2010. Originally a grassroots organisation,
the initiative grew exponentially, providing more than 700
scholarships for children to access formal education in Egypt, and
now expanding to a social business model. This year, the
organisation was a semi-finalist at the competion for startups, and
is now exploring revenue streams through CSR and training
services. Its community centre, located in Giza, houses 17
members and over 70 volunteers who are transforming the
educational model, placing skills and values over knowledge and
repetition.
entrepreneurs have also opened their own
workshop, where they work in partnership with
NGOs to collect plastic bags for re-use. "Plastic
bags are the second most wasted material in Egypt
and it takes a thousand years for a plastic bag to
degrade," they said in an interview with
CairoScene. The winner of international awards,
their designs are responsible products that benefit
the environment, have a positive impact on the
society, and satisfy a user need.
8. Rasha Abo Elsoud, founder of The Workshops
and the Women Entrepreneurs of Egypt network
A serial social entrepreneur pursuing her passion
by helping other women become entrepreneurs,
Abo Elsoud abandoned the corporate world to
juggle multiple identities as a writer, an
entrepreneur and a mother of two. The founder of
The Workshops and MAKTABY, the businesswoman
stretched the limits in the female startup world
when she created the
Women Entrepreneurs of Egypt network, working
as a coach to provide one-to-one business and soft
skills to professionals in and out of Egypt. A
published author of five Arabic-language books
and a motivational public speaker, Rasha Abo
