MAMAEARTH: A CSR-
DRIVEN PERSONAL
CARE BRAND
Presentation by:
Prithviraj MorePatil
2GI23BA069
Sanjana Patil
2GI23BA082
Shweta Tashildar
Corporate Social Responsibility (CSR)
WHAT IS CSR? is the commitment of businesses to
act ethically and sustainably,
benefi ting society and the
environment while pursuing profi t.
Key Components of CSR:
1. Economic Responsibilities
2. Legal Responsibilities
3. Ethical Responsibilities
4. Philanthropic Responsibilities
Alignment of CSR with Business Goals and
Community Development
1. Enhancing Brand Reputation
2. Customer Loyalty and Retention
3. Attracting and Retaining Talent PA G E 0 2
4. Risk Management
5. Community Development
COMPANY OVERVIEW
Mamaearth, part of Honasa Consumer Pvt.
Ltd., is a leading brand offering natural,
toxin-free personal care products. Established
in 2016, it focuses on safe, eco-friendly
alternatives made from effective, plant-based
ingredients for health-conscious consumers.
Mission Vision
Mamaearth strives for a Mamaearth envisions safe, sustainable
healthier, sustainable personal care products.
world with chemical-free The brand focuses on:
products, empowering - Sustainability: Natural sourcing and eco-
friendly packaging.
consumers to choose
- Social Responsibility: Supporting local
natural ingredients for
farmers.
their well-being. - Consumer Awareness: Educating on
natural products and chemical risks.
CSR PRACTICES UNDERTAKEN
BY MAMAEARTH PRODUCTS
1. Tree Planting Initiative
2. Plastic Positive Initiative
3. Sustainable and Natural Product
Development
4. Cruelty-Free and Vegan Practices
5. Educational and Awareness Campaigns
6. Supporting Rural and Local Communities
7. Water Conservation and Carbon
Neutrality Goals
[Link]-Friendly Packaging
9. Collaboration with NGOs
SIGNIFICANCE OF CSR IN
MAMAEARTH
• BRAND REPUTATION
• CUSTOMER LOYALTY
• EMPLOYEE ENGAGEMENT
• RISK MANAGEMENT
• FINANCIAL
PERFORMANCE
Challenges in Implementing CSR Initiatives
• High Costs of Sustainable Practices
• Balancing Growth with Sustainability
• Consumer Expectations
• Supply Chain Management
Future CSR Strategies and Goals
• Expansion of Plastic Positivity Program
• Achieving Carbon Neutrality
• Strengthening Supplier Sustainability
• Community-Focused Initiatives
THANK YOU
