Course Name- Principles of Management
Course Code- BBAMJ-101
Topic – Direction
Model Institute of
Engineering & Technology
Course Outcomes
Course Outcomes Description Mapping with Program
Outcomes
CO1 Describe the various functions of Management 1,3,4,6
CO2 Comprehend the various types of Organization 1,2,6
Structures.
CO3 Assess the importance of leadership and 1,2,3,4,6
motivation in organizations.
CO4 Analyze the feedback and control procedures 1,4,5,6
in an organizational setting.
CO5 Appraise the contemporary issues of 1,3,5,6
management.
Course Outcome -Delivery Plan
Course Outcomes Description Bloom’s Taxonomy
CO1 Describe the various functions of Management Understanding
CO2 Comprehend the various types of Organization Understanding
Structures.
CO3 Assess the importance of leadership and Evaluating
motivation in organizations.
CO4 Analyze the feedback and control procedures Analyzing
in an organizational setting.
CO5 Appraise the contemporary issues of Evaluating
management.
Assessment and Evaluation Plan
Assessment Tools
• Q&A
• Discussion
• Evaluation
Lesson Outcomes
Students will be able to
understand the concept of direction as a management process, its significance and main elements
Direction is a vital managerial function. For the effective implementation of any administrative
decision, All other functions of management such as planning, organizing, and staffing have no
importance without directing. Leadership, motivation, supervision, communication are various
aspects of directing.
Planning, organising and staffing are concerned only with the preparation for work performance and it
is the direction which alone stimulates the organisation and its staff to execute the plans. Hence it is
also called management-in-action.
Directing refers to a process or technique of instructing, guiding, inspiring, counselling, overseeing
and leading people towards the accomplishment of organizational goals.
Direction means issuance of orders and leading and motivating subordinates as they go about
executing orders.
Without the issuance of orders, without leading and motivating subordinates, nothing, or at best very
little, can be accomplished.
The function of direction thus breaks down into two major activities:
1. Giving orders to employees, and
2. Leading and motivating them.
Characteristics of Directing
1. Initiates Action
2. Pervasive Function
3. Continuous Activity
4. Descending Order of Hierarchy
5. Human Factor
Elements or Techniques of Direction
Issuing Orders and Instructions to Subordinates
The first and foremost element of direction is to issue orders and instructions which are considered an
essential step in the process of directing subordinates. An order is a fundamental tool for getting things
done. Therefore, the orders and instructions reflect managerial decisions and initiate action on the part
of subordinates. Orders may be general or specific, formal or informal, written or oral.
Supervision in an overall manner
It refers to monitor the progress of routine work of one’s subordinates and guiding them properly.
Supervision is an important element of the directing function of management. Supervision has an
important feature which includes face-to-face interaction between the supervisor and his subordinates.
It involves direct personal contact with subordinates. Supervision converts plans into action. Thus
supervision is considered as an essential step in the process of directing.
Motivating Subordinates
The term motivation can be referred to as that process which excites people to work for the attainment
of the desired objective.
It becomes essential so as to motivate the human resources so as to keep the employees dynamic, aware
and eager to perform their duty. Both the monetary and non-monetary incentives are given to the
employees for motivation. Thus through motivation, the employees will perform better. Hence, it will
help to achieve the organizational goals and objectives.
Providing Leadership
The term Leadership defines as to influence others in such a manner as to guide them to do what the
leader wants them to do. Only through this leadership skill, a manager can develop trust and zeal among
his subordinates. Therefore it leads to guide and provide overall counselling to subordinates in the best
way for achieving their objectives and also for the organization.
Communicating with Subordinates
It refers to an act of transferring facts, ideas, feeling, etc. from one person to another and making him
understand them. A manager has to continuously t guides and also at the same time, monitors his
subordinates about what to do, how to do, and when to do various things.
To do all this it becomes essential to develop effective telecommunication facilities
Maintaining discipline and Rewarding Effective People
By maintaining an atmosphere of discipline and trust in the organization, the manager can easily give
directions. So that the work done by his employees is in most efficient and effective manner.
In return, the employees will get a reward in the form of bonus, incentives and other perks so as to get
themselves associated with the organization on a long-term basis. Therefore, this element of direction
also plays a very important role in achieving overall objectives of an organization.
Significance of Directing
Direction as “Life spark of an enterprise”. It is also called as on actuating function of management
because it is through direction that the operation of an enterprise actually starts.
Initiates Action
Each and every action in an organization is initiated only through directing. The managers direct the
subordinates about what to do, how to do when to do and also see to it that their instructions are
properly followed.
Integrates Efforts
Directing integrates the efforts of all the employees and departments through persuasive leadership
and effective communication towards the accomplishment of organizational goals.
Motivates Employees
A manager identifies the potential and abilities of its subordinates and helps them to give their best. He
also motivates them by offering them financial and non-financial incentives to improve their
performance.
Provides Stability
Stability is significant in the growth of any organization. Effective directing develops co-operation and
commitment among the employees and creates a balance among various departments and groups.
Coping up with the Changes
Employees have a tendency to resist any kind of change in the organization. But, adapting the
environmental changes is necessary for the growth of the organization. A manager through motivation,
proper communication and leadership can make the employees understand the nature and contents of
change and also the positive aftermaths of the change. This will help in a smooth adaptation of the
changes without any friction between the management and employees.
Effective Utilization of Resources
It involves defining the duties and responsibilities of every subordinate clearly thereby avoiding
wastages, duplication of efforts, etc. and utilizing the resources of men, machine, materials, and money
in the maximum possible way. It helps in reducing costs and increasing profits.
