ART, DESIGN AND AESTHETIC
Name : Shweta Ranjana
Roll Number : 26
Department : Bachelors of Fashion Technology
Unique ID : BFT/22/475
INDEX
INDUSTRIAL REVOLUTION 01-02
VICTORIAN ERA 03-05
ARTS AND CRAFT MOVEMENT 06-08
COLOR WHEEL 09
COLOR SCHEME 10-11
PATTERN 12
APPLICATION OF PATTERN 13
INDUSTRIAL
REVOLUTION
The Industrial Revolution was a period from the 18 to the
19 century, where major changes in agriculture, mining,
th
th
manufacturing, transport and technical had a profound effect
on the socioeconomic conditions.
The revolution was the transition to new manufacturing
processes. During the period from around 1760 to about
1820-1840, it occurred in Great Britain, Europe and United
States.
Average income and population began to
By the exhibit
mid 18thunprecedented
century, Britain was the world’s
sustained growth. leading
commercial nation.start
The precise Mostandimportant effect
end of the of the Industrial
revolution is
Revolution was that the
still debated, as instandard
the paceofofliving beganand
economic to increase
consistently.
social changes.
Textiles being the dominant industry of the Industrial
Revolution in terms of employment, value of output
and capital invest. They were also the first to use
modern production methods.
Before, textiles were made by hands in ‘cottage
industry’. During the revolution, new machines were
created, allowing more things to be done in a shorter
period and with few workers.
Industrialisation allowed goods to be produced in a
central location and on a mass scale.
The growth of the modern industry since the late 18th
century led to massive urbanisation.
VICTORIAN ERA
Victorian fashion consists of various fashions and trends in
British culture. It was roughly from the 1830s through 1890s. The
period saw many changes in fashion, including changes in styles,
fashion technology and methods of distribution.
DRESS STYLE
1830s 1890s,
The ideal shape of the The crinoline and
Victorian women was bustle was fully
a long slim torso. abandoned, and
Corsets were tightly skirts flared.
laced and extended Women adopted the
over the abdomen and style of tailored
down. jacket.
A tight fitting bodice
and a long skirt was
worn with low
necklines.
TYPOGRAPHY
Typography through the Victorian era generally appeared in a curve and
was commonly encompassed in a banner,
Later, Victorian style tended to use the decorative borders less but still
used. It was a period of limitation and reproduction with many styles
including gothic and rococo being revived.
LITERATURE
The Victorian era is characterised by English
imperialism. The era is also thought to be a time
of rigid morals and repressed sexuality.
In literature, the early Victorian age can be said to
be the age of critical realism.
ADVERTISEMENT OF
SOAP IN VICTORIAN
ERA
The borders and font style used is
inspired from the Victorian age. The
designs are borrowed from the
same.
ARTS AND CRAFTS MOVEMENT
The arts and crafts movement began in Britain as a reaction to
the de-humanizing effects of the late 19th century
industrialization.
It was a social and artistic movement emphasizing a return to
handwork, skilled craftsmanship, and attention to design in the
decorative arts from the mechanization and mass production of
the industrial revolution.
It is inspired by the ideas of architect Augustus Pugin (1812-
Key forces that John
1852), writer gave birth
Ruskin to Arts and
(1819-1900), and artist William Morris
Crafts Movement.
(1834-1896).
• Rejection of classical and Italianate
architecture, and the revival of the gothic
style.
• Rebellion against industrialisation and mass
production by machines.
• Nostalgia for the medieval age seen as the
golden age of creativity and freedom.
WILLIAM MORRIS
William Morris was a British textile industry, poet, artist, novelist,
architectural conservationist, printer, translator and socialist activist
associated with the British Arts and Crafts Movement.
The success of Morris’s wallpaper designs relies on his well- practiced and
close observation of nature. His designs were always subtle, stylised
evocations of natural forms rather than literal transcriptions.
IDEALS
o Simple, refined aesthetic
o Simple, functional design
o The virtue of well decorated middle class
home
o Handcrafted objects
o High quality craftsmanship
ART NOUVEAU
Art nouveau is an international style of art,
architecture, and applied art, especially the decorative arts.
The style is known by different names in different languages.
It was often inspired by natural forms such as the sinuous
curves of plants and flowers. One major objective was to
break down the traditional distinction between fine arts and
applied arts.
COLOUR WHEEL
The colour wheel fits together like a puzzle. The
primary colors are not mixed from other
elements and they generate all the other colors.
By mixing two primary colors, a secondary color
is created. Tertiary colors are created by mixing
a primary and a secondary.
COLOUR
SCHEMES
MONOCHROMATIC Complimentary
Such color
Monochromatic color are opposite on the color
scheme have only one color wheel provided with a high
and its values. contrast.
SPLIT- COMPLIMENTARY ANALOGOUS
Like complimentary, The color scheme includes 3-5
these colors are also opposite to each other, but colors adjacent to each other on color wheel. The
include three or four colors, not just two. combination of such color provides very little
contrast.
PATTER
N
APPLICATION OF PATTERN
DIGITALLY
The pattern has been printed on a t-shirt
and a mask to make them attractive.
TESSELLATION
• A tessellation is a pattern of shapes that fit together perfectly, without any gaps.
• Tessellation often refers to a pattern that includes a repetition of one particular
shape, such as the repetition of squares in a checkboard.
• A tessellation is a kind of mosaic. Floor and wall tiles are of ten designed to fit
together perfectly, without any overlaps or gaps. The resulting pattern is often a
tessellation.
• it can be found in all kinds of artwork, such as tilework and quilts, but they can
also occur naturally.
• Types of tessellation:-
i. Translation tessellation – shapes are repeated over
and over covering a plane.
ii. Rotational tessellation – pattern where the repeating
shapes fit together at 90 degrees.
HISTORY OF
TESSELLATION
CUBISM
YHUEHJF
THANK YOU
ART
NOUVEAU
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