Engineering

Services:
Design &
Milestone 3

Estimate
Who we are
Name of your Venture: Engineering Services (Design and Estimate)
Why ?
Engineering services are often lacking in some rural areas worldwide. One common problem in construction is the
absence of proper estimation, leading to unexpected budget, time, and material shortages. Studies says that cost
estimation and clear design specifications are essential to avoid financial overruns (M. Hatamleh, M. Hiyassat, G.
Sweis, and R. Sweis, 2018). That is why the implementation of estimate and design services are recommended.

What ?
The venture will provide the necessary estimation and design for construction projects. If a project faces budget
shortages due to the design our service will resolve it by selecting the right design that fit the budget. Revit software is
responsible for design and 3D modeling. Primavera handles the estimation in every constructions for our venture. This
engineering service ensures the design is tailored to meet financial constraints while maintaining quality.

How ?
The venture addresses the issue of budget overruns in construction projects by offering tailored design solutions that
align with clients' financial constraints. Through accurate cost estimation and value engineering, the venture ensures
that the right materials and designs are chosen to fit the budget without compromising quality. Revenue is generated
through design and estimation fees, consultation services, and potential partnerships with material suppliers and
contractors.
Problem/Opportunity
Place your
logo here

CONTEXT
When does the problem occur?

Problems often occur in construction projects due to budget constraints,

where clients struggle to allocate resources effectively, resulting in
delays or compromised quality. Inaccurate cost estimates can lead to
unexpected expenses that disrupt the project timeline and create
financial strain. Additionally, misaligned designs often fail to consider the
client’s budget or functional needs, causing frequent revisions or
inefficiencies. These challenges can make it difficult for clients to achieve
their construction goals while staying within their financial limits.
Problem/Opportunity
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logo here

PROBLEM
What is the root cause of the problem?

Clients often experience delays in their projects due to poor design and
estimation. Inaccurate estimates can also lead to budget problems,
causing further challenges. These issues make it harder for clients to
complete their projects on time and within budget. Also, without the use
of softwares, design and estimation will be difficult.

Our venture introduces two software solutions, namely Revit and

Primavera, which are for design and estimation, ensuring the accuracy,
efficiency, and timely completion of projects.
Problem/Opportunity
Place your
logo here

ALTERNATIVES

Our venture uses design and estimation softwares which are Revit and
Primavera. Revit Software enables us to create accurate and detailed
designs for buildings and other infrastructures through precise 3D
models. Primavera Software helps us manage budget shortages by
offering resource management tools that ensure effective allocation and
tracking of project progress. Together, these tools allow us to deliver
projects on time and within budget.
Problem/Opportunity
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logo here

CUSTOMERS
Who has the problem most often?

The problem is most often faced by clients who undertake both small-
scale and large-scale constructions or infrastructure projects, such as
individual homeowners, real estate developers, property managers,
commercial clients, and government agencies. These customers typically
rely on accurate estimates and designs to stay within budget and meet
project deadlines.
Problem/Opportunity
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logo here

EMOTIONAL IMPACT
How does the customer feel?

When customers encounter these problems, they often feel frustrated

and stressed due to delays, unexpected costs, and miscommunication.
They may also feel overwhelmed, especially if they are not familiar with
technical details or project management.

QUANTIFIABLE IMPACT
What is the measurable impact (include units)?

The measurable impact of these problems can be seen in terms of

increased costs, project delays, and resource waste. Revisions in design
due to miscommunication or errors can lead to wasted materials,
increasing expenses by up to 15-20% in some cases. These quantifiable
impacts directly affect both the customer’s financials and project
efficiency.
Problem/Opportunity
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logo here

ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the alternatives?

Our venture’s use of Revit and Primavera offers accurate design and
estimation but it might face delays caused by the complexity of the
tools. If the design or estimation process takes longer than expected
due to the learning curve or integration issues, it could result in project
delays, pushing back timelines and causing inconvenience.
Problem Interviews And Surveys Results
• How many customers did you interview?
- We interviewed a total of 20 individuals/customers. The Survey Result

• What was the interview mode? 30%

- The interview was done through face-to-face and
online survey. 70%

• How many of them agree this is a problem and wants a

solution?
- Out of the customers interviewed, 14 of them agreed,
especially those who have faced budget overruns, delays, or Agreed Disagreed
communication issues.
• How many of them said they don't need a new solution?
- Only 6 of them disagreed, especially those who have small-
scale construction projects.
Market Size Place your
Estimation logo here

The Total Available Market

(TAM) for residential and
commercial construction in the
Southern Leyte is valued at
PHPSAM
10.75M PHP TAM PHP 430M approximately ₱4.3 billion, with
10% of that amount, or ₱430

107.5M million, being the target for

estimate and design services.
The Serviceable Available
Market (SAM) for near areas
of the location is valued at
₱107.5 million, 25% of the
TAM. The Serviceable
Obtainable Market (SOM)
represents a realistic goal of
capturing 10% of SAM, which
Serviceable Obtainable Serviceable Available Market (SAM) Total Available Market (TAM) amounts to ₱10.75 million.
Market (SOM)
The construction market specific to near to the The total construction industry for residential and
location (Sogod, Bontoc, Tomas Oppus and non-residential across Southern Leyte is
Realistically, the venture could
Liloan) will be 25% of the TAM which will be amounted to ₱4.3 billion (2023). According to
aim to capture 10% of SAM which
₱107.5 million. This takes into account the total NIEVES CONSTRUCTION SERVICES, estimate and
is ₱10.75 Million
construction demand in the province and targets design services were able to secure 10% of the
the same sectors. market, the TAM would be ₱430 million.

Sources: Construction Statistics | Philippine Statistics Authority

Maasin City and Southern Leyte Projects & Constructions | SkyscraperCity Forum
 David Cruz
Proactive Detail-Oriented Adaptable
Motivations
Goals
My goal is to ensure that all project estimates are as accurate as possible to avoid
unnecessary delays and cost overruns.

Frustrations
It makes me uncomfortable seeing projects stall due to incomplete or inaccurate
cost estimates, which often lead to budget overruns and missed deadlines. The
lack of precise design solutions also frustrates me as it hinders smooth execution
Project Manager Advocate and causes rework that could have been avoided with proper planning.

Age: 30 yrs old Bio

Occupation: Lean Urban Planner I'm an urban planner who thrives under pressure and enjoys turning complex challenges into
Location: Bontoc, So. Leyte, Philippines successful outcomes. I believe in the power of teamwork and clear communication to drive
projects forward efficiently. My role allows me to utilize my problem-solving skills while ensuring
Personality deadlines and budgets are met.

Needs to be done :
I need precise design and estimation services to ensure my projects stay on time and within
budget. Delays from poor designs and unexpected costs are major challenges, so I rely on
solutions that provide accuracy and streamline workflows.
 Maria Santos
Collaborative Innovative Detail-Oriented
Motivations
Goals
My goal is to create accurate designs and cost estimates that minimize waste and
maximize efficiency, ensuring that projects stay within budget and meet all
technical requirements.

Frustrations
It frustrates me when I encounter incomplete or vague project estimates that lead
to delays and budgeting issues during construction, knowing that my engineering
skills could help, but my limited experience in advanced cost estimation
techniques prevents me from providing the precise solutions needed.
Collaborative Innovator

Age: 28 yrs old Bio

Occupation: Business woman I'm a driven businesswoman with a passion for bringing innovative ideas to life. I focus on building
Location: Malitbog, So. Leyte, Philippines businesses that thrive through effective planning and smart decision-making. I'm always looking for ways
to streamline processes and maximize resources, ensuring that my ventures are successful and sustainable
Personality in the long run.

Needs to be done :
I need innovative design and estimation tools to create sustainable and cost-effective building plans.
Managing tight budgets and collaborating with teams are my priorities, so I rely on accurate solutions to
optimize resources and streamline project execution.
 John Lim
Results-Driven Negotiator Visionary
Motivations
Goals
My goal is to ensure that engineering estimates and designs align with the
project's financial and timeline constraints while maintaining high quality and
appeal for future buyers.

Frustrations
It frustrates me when construction timelines are delayed due to inaccurate cost
estimates, making it difficult to manage budgets and maintain profitability. I also
feel challenged when design inconsistencies arise, as they compromise the quality
and appeal of the properties I aim to deliver to clients.
Results-Driven Visionary

Age: 29 yrs old Bio

Occupation: Real Estate Developer I’m a real estate developer with a focus on transforming underutilized spaces into vibrant, profitable
Location: Sogod, So. Leyte, Philippines. properties. My goal is to create sustainable and modern developments that cater to today’s market
while anticipating future trends. I thrive in a fast-paced environment, where I can work with architects,
Personality engineers, and contractors to bring a vision to life.

Needs to be done :
I need accurate design and estimation services to ensure my projects stay profitable and meet customer
expectations. I rely on your venture to provide precise cost estimates and efficient designs, helping me
make informed decisions and avoid costly delays.
 Place your

Value Proposition Canvas

🡪 What do you offer that makes the customers happy? . I would LOVE it if:
logo here

🡪 ? What would make the customer happy?

🡪 ? What do the clients want when facing the problem?
We provide affordable, precise cost estimates and
From the perspectives of a businessman, engineer, and project manager,
tailored design solutions that ensure clients stay
they all prioritize cost-effectiveness, precision, and project efficiency in
within their budget without sacrificing quality. By engineering services. The businessman seeks budget-friendly, high-quality
using advanced estimation tools like Revit and designs that maximize profitability, reduce costs, and attract buyers with
Primavera, we offer highly accurate predictions for energy-efficient properties that align with sustainability goals. The engineer
material costs and labor. values accurate estimates that help ensure technical designs are feasible
within the project’s financial and structural constraints, improving project
outcomes. The project manager benefits from reliable estimates and
timelines, which help avoid delays and budget overruns, ensuring smooth
What is the product or service that you are offering? coordination between stakeholders and efficient resource management.
GAIN CREATORS GAINS
The service provides necessary estimation
and design to any construction projects both PRODUCT/ I would WANT:
large-scale and small-scale, residential and SERVICE JOBS 🡪 What do the clients do (actions) when facing the problem?
commercial buildings using Revit and
Primavera as out primary tools. PAIN KILLERS PAINS A businessman wants cost-effective, high-quality designs that
maximize profitability and value. An engineer seeks accurate cost
estimates and designs that meet technical and budget needs. A
project manager needs clear estimates and timelines to ensure
🡪 Which features of your offering relieve the customer's pains? smooth execution and resource management. Each wants
solutions that cut costs, improve efficiency, and minimize
Features like budgetary plan and weekly estimation complications.
report will lessen the frustration felt by the customers.
The budgetary plan allows clients to understand I would HATE it if:
where their funds are allocated and helps them make 🡪 What are the pains of the clients when facing the problem?
informed decisions, while the weekly reports keep
them informed about any changes or adjustments A businessman would dislike designs that exceed the budget or fail to
needed. It ensures that clients are aware of potential maximize profitability. An engineer would be frustrated by inaccurate
challenges ahead of time, allowing them to address estimates or designs that don't meet technical specifications or cost
issues before they escalate. requirements. A project manager would dislike unclear estimates,
missed deadlines, or delays that disrupt the project timeline.
Solutions
We offer precise and cost-effective engineering services: estimate and design, helping clients stay within budget while
achieving high-quality, sustainable results. Our services utilize advanced estimation tools like Revit and Primavera to deliver
accurate material cost predictions and efficient project timelines, ensuring minimal financial surprises. The details of our
offering include:
● Accurate cost estimates using Primavera’s scheduling tools to provide detailed insights into project timelines, resource
usage, and budget forecasts.
● Tailored design solutions using Revit to create precise, customized building models that optimize space, improve
efficiency, and ensure that designs meet client-specific requirements

Benefits:
● Cost savings from accurate estimates, avoiding overspending on materials and labor.
● Increased project efficiency, as design adjustments are made early, reducing costly delays.
Competition Analysis
Benefits CSI Selection SmartDesign BuildWise PrecisionBuild Engineering Services:
Services Consulting Solutions Consultants Estimate & Design

Service Material Selection Design Planning Material Selection and Estimation Cost-Estimation, Design Selection and
Estimation Material Selection Services.

Price PHP 300 - PHP 330 PHP 280 to PHP 300 per Material Selection: PHP PHP 330 - PHP 350 per Mid-range pricing:
per sq. meter 275 - PHP 285 per sq. meter Estimation: PHP 260 per sq. meter
sq. meter . sq. meter Design: PHP 240 per sr. meter
Estimation: PHP 320 Avail both Estimation & Design: PHP 450 per
per sq. meter
sq. meter

Branding channels Combination of Instagram and Pinterest. Facebook Marketplace, LinkedIn for B2B LinkedIn, YouTube and Facebook
online and offline Google Ads, and marketing, networking. Marketplace and Websites.
branding channels. YouTube.

Packaging ETABS - is a STAAD (Structural Graphisoft ArchiCAD ProEst. - it is a

● Revit delivers precise 3D models and
clash detection, reducing design
software program Analysis and Design) - is - it is a software tool for construction estimating inconsistencies. Advances in precision,
visualization, and efficiency.
that structural an engineering tool used designing & estimating software that helps
engineers used to by engineers to analyze, buildings from the construction companies
define materials in design, and collaborate on conceptual phase all improve estimating
● Primavera is a project management
software specializing in scheduling,
the modeling civil construction through to the accuracy. resource allocation, and risk
management.
processes. structures. construction phase.
Advances in detailed scheduling,
resource optimization, and risk analysis.
Competition Analysis

Benefits CSI Selection SmartDesign BuildWise Solutions PrecisionBuild Engineering Services:

Services Consulting Consultants Estimate & Design
Market reviews Impressed by CSI SmartDesign BuildWise Solutions PrecisionBuild Exceptional service! Engineering
Selection Services Consulting's design worked good design Consultants team Services:Design & Estimate delivered
professionalism and were good, but concepts, but occasional delivered exceptional accurate estimates and innovative designs for
communication. Their occasional delays delays. Fair pricing and design options and our commercial project. Highly recommended!
designs meets our impacted our project quality work overall accurate estimates. Their
expectations! timeline. expertise in ProEst.
saved us time!

UVP Expert Solutions , Build. Create. Transforming Ideas into Where Imagination - Building Your Vision Within Budget
Efficient Results Inspire Reality Meets Precision

Add more as Target Market: Real Eco-conscious Homeowners, DIY High-end real estate Target Market: Residential clients and any
required estate developers, developers, architects, enthusiasts, and small developers, luxury home construction projects, either large-scale or
contractors, and and clients seeking business owners needing builders, and large small-scale projects.
individual home sustainable solutions fast, no-fuss estimates corporations.
builders looking for for residential and and contractor Partnerships: Collaborations with architectural
reliable estimates and commercial projects. connections and design firms.
professional project
management.
Lean Canvas

PROBLEM
● Clients often face delays because of poor design and estimation.
● Clients face budget problems due to inaccurate estimates.

EXISTING ALTERNATIVES

Utilize Project Management Software

1. Revit Software provides accurate and detailed designs for residential and commercial buildings, allowing us to create precise
3D models.
2. Primavera Software helps us navigate budget shortages. Primavera’s resource management capabilities will allow you to
allocate resources effectively and track progress to ensure that projects stay within budget.
Lean Canvas
SOLUTION
Engineering Services: Estimate & Design provides tailored solutions that address budget constraints in construction projects by
delivering accurate cost estimates. Through design and estimation softwares, namely Revit and Primavera, we could help
customers addresses their construction problems.

KEY METRICS
[Link] Completion Rate: Percentage of projects completed on time and within budget.
2. Customer Satisfaction: Feedback scores and testimonials.
3. Average Project Revenue: Average revenue generated per project.
4. Profit Margin: Percentage of profit generated on each project.
Lean Canvas
UNIQUE VALUE PROPOSITION

Unique Value Proposition (UVP) - Building Your Vision Within Budget

HIGH-LEVEL CONCEPT
A technology-driven process that minimizes delays, ensures design accuracy, and provides cost-effective solutions tailored to
clients' budgets.
● Revit delivers precise 3D models and clash detection, reducing design inconsistencies. Advances in precision, visualization,
and efficiency.

● Primavera is a project management software specializing in scheduling, resource allocation, and risk management.
Advances in detailed scheduling, resource optimization, and risk analysis.
Lean Canvas
UNFAIR ADVANTAGE
Proprietary Software: Developing and using proprietary design and estimation software that provides a competitive edge.

1. Revit : Enables precise 3D modeling, real-time visualization, and clash detection, ensuring design accuracy and reducing
errors.

2. Primavera: Offers robust project scheduling and resource management, ensuring timely delivery and budget adherence.

CHANNELS
• LinkedIn: Serves as a professional networking platform to connect with industry professionals and potential clients
• YouTube: Allows for the creation of engaging video content to demonstrate services, share project showcases, and provide
informative tutorials.
• Facebook Marketplace: Enables direct promotion of services to a local audience, facilitating inquiries from homeowners and
small business owners
• Local forums: Provide a platform for engaging with community members by answering questions and offering advice related to
construction.
Lean Canvas

CUSTOMER SEGMENTS
● Residential Homeowners: looking to build, renovate, or expand their homes who require cost-effective design and estimation
services.
● Small to Medium-Sized Developers: Requires precise cost projections and customized design plans to maximize their
investment return.
● Large-Scale Developers and Contractors: requires thorough cost estimates and comprehensive design services to ensure
projects are completed on time and within budget.

EARLY ADOPTERS
● Individual Homeowners: Individuals planning to build or renovate homes or small businesses.
● Real Estate Developers: Small-scale real estate developers building residential or commercial properties.
● LGUs and Government Projects: LGUs or government offices managing small infrastructure projects like barangay halls,
schools, or roads.
Lean Canvas
COST STRUCTURE
● Fixed Costs: Software licenses, office space, utilities, interest on loans, and salaries.
● Variable Costs: Marketing, transportation, and Office Supplies.

REVENUE STREAMS
• Project-based fees: Charging for design and estimation services on a per-project basis.
• Subscription services: Offering ongoing design and estimation support through a subscription model.
• Software licensing: Developing and selling proprietary design and estimation software.

BUSINESS MODEL
• 1. Client Consultation: Engage clients through personalized consultations to understand their specific needs, visions, and
budget constraints.
• 2. Project Assessment: Conduct thorough assessments of the project requirements, taking into account design preferences
and financial limitations.
• 3. Estimation and Design: Utilize advanced software to provide accurate cost estimates and develop innovative design
solutions that align with client expectations.
• 4. Collaboration with Partners: Build strong relationships with material suppliers and contractors to secure competitive pricing
and ensure efficient project execution.
• 5. Marketing and Outreach: Implement effective marketing strategies across platforms, such as social media and local forums,
to reach various customer segments and increase visibility.
• 6. Ongoing Support and Feedback: Maintain consistent communication with clients throughout the project lifecycle, providing
support and incorporating feedback to enhance satisfaction.
MVP
Full Product/Service Description: Our estimate and design services offer comprehensive support for your project, ensuring accurate
cost assessments and tailored design solutions. We use advanced software to create innovative designs, provide expert advice, and
offer flexible revision options. Our focus on efficiency ensures timely delivery of estimates and drafts, ensuring your project stays on
track and brings your ideas to life.

Revit: Facilitates precise 3D modeling, real-time visualization, and clash detection, enhancing design accuracy and minimizing errors.
Primavera: Provides advanced project scheduling and resource management capabilities, promoting timely project delivery and effective
budget control.

Services Offered
1. Cost Estimation Services
We provide detailed and accurate cost estimates for various construction projects, helping clients budget effectively and avoid
overruns.

2. Design Services
We offer customized design solutions that reflect our clients' preferences and project requirements, including architectural layouts,
interior design, and landscaping

3. Renovation and Remodeling Consulting

We offer expert advice and design solutions for residential and commercial renovations, ensuring projects enhance functionality and
aesthetics.
MVP
Screenshots of Website:
Landing Page:
MVP
Screenshots of Website:
Testimonial Section:

Website Link: [Link]

MVP

Description of How the Product Will Work:

Initial Consultation: Clients schedule a meeting to discuss their project requirements, budget constraints, and
design preferences with our team.
Project Assessment and Cost Estimation: We conduct a thorough assessment of the project and provide a detailed
cost estimate to help clients understand the financial implications.
Design Proposal and Feedback: We present a customized design proposal and encourage clients to provide
feedback, ensuring the design aligns with their vision.
Material Selection and Finalization: Clients choose suitable materials with our guidance, and we finalize the design,
incorporating any necessary revisions.
Project Management and Completion: We oversee the construction process, maintain communication with clients,
and conduct a final walkthrough upon project completion to ensure satisfaction.

Any Other Information:

Specializations: specializes in providing tailored cost estimation and design solutions for a variety of construction
projects, including residential, commercial, and infrastructure developments.
Licensing and Certifications: We have the necessary licenses and certifications required for providing engineering
and design services.
Goal: Our primary goal is to deliver exceptional value to our clients by providing accurate cost estimations and
innovative design solutions that align with their financial and aesthetic requirements.
MVP Validation
Our MVP is a comprehensive engineering service that offers estimation and design
solutions for small to medium-sized construction projects. The service includes accurate
cost estimation, project timelines, and design schematics to aid construction firms and
individual clients in decision-making.
Test Details: Conclusion:
Duration: We will test this MVP for 6-8 months.
Metrics: Effectiveness of the business venture to the community will be measured
through costumer’s engagement.
Persevere
Who is our target audience for the test? How many of them? Pivot
Target Audience: Small to medium-sized construction firms, architects, and individual
property developers. Not conclusive
Sample Size: We aim to engage with at least 50 potential customers during the test phase.
How will we get to that audience?
We will reach our target audience through:
- Digital advertising on platforms like Facebook and LinkedIn, focusing on
construction-related groups and communities.
- Direct outreach to potential clients via email campaigns and networking events.
- Collaboration with local contractors and architectural firms

Results of Test: Realizations / Insights:

High levels of customer satisfaction show that our estimation and design
Did enough customers buy? Why or why not?
Value Proposition: Our services met the needs of target audience by providing precise estimation and design solutions.
services are meeting client expectations, building trust, and promoting
Effective Marketing: Our targeted outreach through digital platforms aims to successfully reached potential clients. loyalty. Clients appreciate the accuracy and efficiency our services bring
Competitive Pricing: Our pricing structure is affordable with the budget and expectations of our customers.
to their projects, which increases the likelihood of repeat business and
Did customers pay the price we expected? Why or why not?
referrals. Maintaining alignment with client needs, refining our marketing
Value Perception:They valued the precision and efficiency our services brought to their projects, making the cost efforts, and offering competitive yet profitable pricing will continue to
acceptable. solidify our position in the market and drive future growth.
Market Research Alignment: Our pricing strategy was based on thorough market research, ensuring it was
competitive with similar engineering services while reflecting the value we deliver. Next Steps:
Did customers come back to our product or show interest in doing so?
Why or why not? 1. Analyze Feedback: Review client input to identify strengths and
Satisfaction: Clients expressed high levels of satisfaction with the accuracy and reliability of our estimates, as well as improvements.
the clarity of our designs. This led to repeat engagements.
Value Realization: Customers saw tangible benefits in the form of cost savings and improved project planning, which 2. Adjust Offerings: Modify services based on insights from client
encouraged them to return for future estimation.
Did customers recommend our product to others or evangelize about it? feedback.
Why or why not? 3. Refine Marketing Strategy: Improve outreach based on effective
High Satisfaction: Due to the high quality of our services, many clients were pleased with their experience and
referred our business to other contractors and developers
client
Strong Value Proposition: They viewed our services as essential to the success of their projects, prompting them to acquisition methods.
advocate for us in industry circles. 4. Plan Next Phase: Prepare for broader launch or further testing.
 Sales Plan Customer Acquisition
1 2 Plan 3 4 5
Customer Sales
Funnel Target Customer Target Customer Channels to be Estimated number Estimated cost to
TARGET Segment (Type) Segment used to attract the of leads convert these
TARGET MARKET:
MARKET:
Individual homeowners, real estate
?.........................
(Number) target customer leads to actual
developers, commercial clients, and segment customers
government agencies. Individual 26 homeowners Linkedln , Facebook 12 leads ₱ 15,000
LEADS: homeowners
and Website
105 Leads Commercial Clients 9 clients ₱ 12,500
Linkedln , Facebook 5 leads
?.........................
and Website
OPPORTUROSPECTS: Real estate 7 developers Linkedln , Facebook 4 leads ₱ 13,000
OPPORTUNITIES/ developers
PROSPECTS:
and Website
35-50 prospects
Property Manager 14 managers Linkedln , Facebook 6 leads ₱ 7,500
.............. and Website
OPPORTUNITIES/ Government 18 LGUs Linkedln , Facebook 7 leads ₱ 17,500
PROSPECTS: agencies and Website
50-75 prospects
CUSTOMER:
25 customers
?........................
GO-TO-MARKET STRATEGY
BRANDING VIDEO
GO-TO-MARKET STRATEGY

POSITIONING STATEMENT: Our engineering services focus on careful review and approval of designs and layouts for construction,
manufacturing, and residential projects. We make sure every project is cost-effective, and meets all necessary regulations, so clients
can move forward with confidence. With a strong commitment to efficiency, and following standards, we provide trusted support for
all our clients’ engineering needs.

ACTION PLAN FOR THE NEXT YEAR:

Build Awareness and Establish Credibility (Months 1-4):
Engage with local business networks and online industry groups to increase visibility.
Share educational content on cost-effective design and compliance to build trust with potential clients.
Launch a simple, informative website highlighting services, portfolio, and client testimonials.

Generate and Convert Leads (Months 5-8):

Follow up with leads from networking and online efforts, sharing case studies to demonstrate expertise.
Run targeted ads on platforms like LinkedIn and Facebook aimed at construction and residential clients.
Offer discounts for new clients and loyalty benefits for repeat business.

Expand Services and Optimize Processes (Months 9-12):

Use client feedback gathered earlier to refine and expand service offerings, such as budget-friendly design consultations.
Implement project management software to streamline operations and improve project turnaround times.
Review the year’s progress with the team and set new goals for the upcoming year.
GO-TO-MARKET STRATEGY

SALES AND DISTRIBUTION MODEL

Sales Channels:
Direct Sales:
Arrange in-person or virtual meetings with potential clients to discuss their project requirements.
Online inquiry forms with prompt follow-up responses.
Linkedln for greater opportunity and wide public view.
Referral Partnerships:
Use connections through local engineering and construction associations to build a steady client base.
Run targeted campaigns to reach construction managers, real estate developers, and homeowners looking
for budget-focused design.

Distribution Channels:
Digital Platform (Primary Channel):
Clients can submit project details, layouts, and requirements via a secure portal on our website for quick
reviews and estimates.
Offer video consultations to review designs, discuss budgets, and provide updates remotely.
FINANCIAL PLAN

Setting up the Business

Consultant Fees (Accountants, Lawyers, etc.) PHP 70,000

Business Registration Fees PHP 15,000
Website Related (Domain Registration, Website setup, PHP 10,000
etc.)
Licences PHP 15,000
Equipment (Computers, printer, wifi, etc.) PHP 155,000
Software Licences PHP 32,000
FINANCIAL PLAN

Starting Operations

Marketing and Promotional Costs PHP 40,000

Stationary and Office Supplies PHP 5,000
Working Supplies PHP 15,000

Start-Up Capital

Equity Investment (by team) PHP 250,000

Loans (by college or others) PHP 200,000
FINANCIAL PLAN

Totals

Total Set-Up Costs PHP 357,000

Surplus Funds PHP 50,000
Additional Funds Needed PHP 0

This setup provides a clear foundation to kickstart engineering design and estimation services in the
Philippines, ensuring initial costs and working capital coverage. Adjust these values based on specific
location costs, the size of the team, and desired equipment.
 Forecast P&L
SALES
Month Cash Sales Collections From Other Cash Receipts Total Sales
Accounts Receivable
January ₱80,500 ₱37,500 ₱10,000 ₱128,000

February ₱98,500 ₱49,500 ₱10,000 ₱158,000

March ₱157,000 ₱98,000 ₱10,000 ₱265,000

April ₱265,000 ₱120,000 ₱10,000 ₱395,000

May ₱138,000 ₱112,000 ₱10,000 ₱260,000

June ₱80,000 ₱34,000 ₱10,000 ₱124,000

July ₱164,000 ₱112,000 ₱10,000 ₱286,000

August ₱260,000 ₱123,000 ₱10,000 ₱393,000

September ₱243,000 ₱105,000 ₱10,000 ₱358,000

October ₱265,000 ₱116,000 ₱10,000 ₱391,000

November ₱758,000 ₱150,000 ₱10,000 ₱918,000

December ₱612,000 ₱132,000 ₱10,000 ₱744,000

COGS (Cost of Goods Sold)

Month COGS (30% of Total Sales) Gross Profit

January ₱38,400 ₱89,600
February ₱47,400 ₱110,600
March ₱79,500 ₱185,500
April ₱118,500 ₱276,500
May ₱78,000 ₱182,000
June ₱37,200 ₱86,800
July ₱85,800 ₱200,200
August ₱117,900 ₱275,100
September ₱107,400 ₱250,600

October ₱117,300 ₱273,700

November ₱275,400 ₱642,600

December ₱223,200 ₱520,800

 OPERATING EXPENSES
Assuming monthly operating expenses as follows:
Monthly Operating Expenses Breakdown
1. Salaries and Consultant Fees: ₱140,000 Month Total Expenses

2. Marketing and Promotion: ₱40,000 January ₱179,000

3. Utilities: ₱10,000 February ₱179,000

March ₱179,000
4. Rental Fees: ₱15,000
April ₱189,000
6. Transportation: ₱5,000
May ₱179,000
7. Office Supplies: ₱5,000
June ₱245,000
8. Interest on Loan: ₱1,000 July ₱179,000

9. Software Licences: ₱32,000 August ₱194,000

Total Expense in month of January: ₱179,000 September ₱179,000

October ₱179,000
Total Set-up cost: ₱357,000
November ₱179,000
₱536,000
December ₱194,000
RESULT
1. Net Profit/Loss: Gross Profit - Total Expenses
2. Gross Profit Margin: (Gross Profit / Total Sales) * 100
3. Net Profit Margin: (Net Profit / Total Sales) * 100

Monthly Results Breakdown

Month Net Profit/Loss Gross Profit Margin Net Profit Margin
January -₱89,400 70% -69.8%
February -₱68,400 70% -61.8%
March ₱6,500 70% 2.65%
April ₱87,500 70% 22.2%
May ₱3,000 70% 1.15%
June -₱158,200 70% -127%
July ₱21,200 70% 7.4%
August ₱81,100 70% 20.6%
September ₱71,600 70% 20%

October ₱94,700 70% 24.2%

November ₱463,600 70% 50.5%
December ₱326,800 70% 43.9%
EXPLANATION

· Sales Growth: The Sales figures show a steady rise as the business gains traction, which is expected for new
ventures. Initial months reflect lower sales as the business establishes itself, followed by a substantial increase
as brand recognition and trust grow.

· COGS: Cost of Goods Sold is maintained at 30% of total sales, aligning with industry standards for service-based
businesses.

· Operating Expenses: Operating expenses remain stable, representing the ongoing costs of every projects.

· Net Profit/Loss: Net profit begins in the negative due to initial expenses and lower sales, turning positive by mid-
year as sales increase and offset early costs.

· Margins: Gross profit margin is high, consistent with consultancy services, while net profit margin improves over
time as sales grow and the business scales.
Financial Projections Sales Data
Year Number of Sales Value of Each Sale Total Revenue
1 34 PHP 130,000 PHP 4,420,000

2 45 PHP 120,000 PHP 5,400,000

3 58 PHP 165,000 PHP 9,570,000

4 67 PHP 155,000 PHP 10,385,000

5 79 PHP 170,000 PHP 13,430,000

Financial Projections
Capital Costs
Year Land and Buildings Equipment Product Others Total Capital Cost
(Rent) Development
Costs
1 PHP 180,000 PHP 195,000 PHP 384,000 PHP 1,560,000 PHP 2,424,000

2 PHP 188,600 PHP 80,000 PHP 387,000 PHP 450,000 PHP 1,252,600

3 PHP 188,400 PHP 80,000 PHP 393,000 PHP 390,000 PHP 1,132,000

4 PHP 190,800 PHP 40,000 PHP 415,000 PHP 360,000 PHP 1,034,800

5 PHP 192,000 0 PHP 435,000 PHP 342,000 PHP 960,000

Financial Projections Expenses (Annual)
Year Salaries Marketing and Utilities Transportation Software Licencies
Promotion
1 PHP 1,022,000 PHP 480,000 PHP 120,000 PHP 60,000 PHP 384,000

2 PHP 1,776,000 PHP 450,000 PHP 144,000 PHP 58,000 PHP 385,000

3 PHP 2,400,000 PHP 390,000 PHP 156,000 PHP 55,000 PHP 388,000

4 PHP 2,712,000 PHP 360,000 PHP 180,000 PHP 59,000 PHP 390,000

5 PHP 2,712,900 PHP 342,000 PHP 190,000 PHP 57,000 PHP 392,000
Financial Projections Expenses (Annual)
Year Office Supplies Fees Repair and Interest on Loan Total Expenses
(Consultant and Maintenance
Rental)
1 PHP 60,000 PHP 360,000 PHP 40,000 PHP 12,000 PHP 2,538,000

2 PHP 61,500 PHP 362,000 PHP 61,760 PHP 12,000 PHP 3,310,260

3 PHP 59,250 PHP 364,000 PHP 62, 780 PHP 12,000 PHP 3,887,030

4 PHP 62,900 PHP 368,000 PHP 68,000 PHP 12,000 PHP 4,211,900

5 PHP 63,900 PHP 375,000 PHP 71,000 PHP 12,000 PHP 4,215,800
Financial Projections Earnings (EBDITA)
Year Total Revenue Total Expenses EBDITA

1 PHP 4,420,000 PHP 2,538,000 PHP 1,882,000

2 PHP 5,400,000 PHP 3,310,260 PHP 2,089,740

3 PHP 9,570,000 PHP 3,887,030 PHP 5,682,970

4 PHP 10,385,000 PHP 4,211,900 PHP 6,173,100

5 PHP 13,430,000 PHP 4,215,800 PHP 9,214,200

Financial Projections Earnings (EBDITA)
Metric Value Metric Value

Number of Existing Shares 1,000,000 Estimated Terminal Value PHP 1,382,130

Amount to be Invested PHP 5,275,000 Present Value PHP 800,000

Earnings after 5 Years PHP 9,214,200 Required Ownership Percentage 20%

P/E Ratio 15 Number of Shares Needed by 150,000

Investor
Discount Rate 15% Share Price PHP 26.10

Number of Years 5
Unit Economics
Unit Economics Year 1
P & L/ unit Year 1 CAC ₱39,000
CLV ₱195,000 Assumptions (Year 1)
Revenue ₱ 4,420,000
ARPU ₱130,000
COGS ₱2,210,000
Gross Profit ₱2,210,000 1. COGS: Maintains at 50% of
Gross Profit Margin 50% Revenue across all years.
2. Operating Costs: Assumes 30% of
Operating Costs ₱1,326,000 Revenue for each year.
Operating Profit ₱884,000 3. CAC: Marketing spend is
proportionally scaled based on
revenue, and CAC is calculated as
The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16. the ratio of marketing spend to the
number of sales.
4. CLV: Average purchase value
​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​ increases with time, reflecting the
Value of Each Sale in the Sales
CAC​ (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​ Data. The calculation considers a
3-year customer lifespan and a
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin 50% gross margin.
5. ARPU: Revenue per customer is
ARPU​ Total revenue in specific period/Total number of customers during the same period (in currency terms)​ directly tied to the revenue and
number of sales.
GROSS PROFIT​ Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
Unit Economics
Unit Economics Year 2
P & L/ unit Year 2 CAC ₱36,000
CLV ₱180,000 Assumptions (Year 2)
Revenue ₱5,400,000
ARPU ₱120,000
COGS ₱2,700,000
Gross Profit ₱2,700,000 1. COGS: Maintains at 50% of
Gross Profit Margin 50% Revenue across all years.
2. Operating Costs: Assumes 30% of
Operating Costs ₱1,620,000 Revenue for each year.
Operating Profit ₱1,080,000 3. CAC: Marketing spend is
proportionally scaled based on
revenue, and CAC is calculated as
The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16. the ratio of marketing spend to the
number of sales.
4. CLV: Average purchase value
​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​ increases with time, reflecting the
Value of Each Sale in the Sales
CAC​ (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​ Data. The calculation considers a
3-year customer lifespan and a
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin 50% gross margin.
5. ARPU: Revenue per customer is
ARPU​ Total revenue in specific period/Total number of customers during the same period (in currency terms)​ directly tied to the revenue and
number of sales.
GROSS PROFIT​ Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
Unit Economics
Unit Economics Year 3
P & L/ unit Year 3 CAC ₱49,500
CLV ₱247,500 Assumptions (Year 3)
Revenue ₱9,570,000
ARPU ₱165,000
COGS ₱4,785,000
Gross Profit ₱4,785,000 1. COGS: Maintains at 50% of
Gross Profit Margin 50% Revenue across all years.
2. Operating Costs: Assumes 30% of
Operating Costs ₱2,871,000 Revenue for each year.
Operating Profit ₱1,914,000 3. CAC: Marketing spend is
proportionally scaled based on
revenue, and CAC is calculated as
The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16. the ratio of marketing spend to the
number of sales.
4. CLV: Average purchase value
​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​ increases with time, reflecting the
Value of Each Sale in the Sales
CAC​ (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​ Data. The calculation considers a
3-year customer lifespan and a
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin 50% gross margin.
5. ARPU: Revenue per customer is
ARPU​ Total revenue in specific period/Total number of customers during the same period (in currency terms)​ directly tied to the revenue and
number of sales.
GROSS PROFIT​ Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
Unit Economics
Unit Economics Year 4
P & L/ unit Year 4 CAC ₱46,500
CLV ₱232,500 Assumptions (Year 4)
Revenue ₱10,385,000
ARPU ₱155,000
COGS ₱5,192,500
Gross Profit ₱5,192,500 1. COGS: Maintains at 50% of
Gross Profit Margin 50% Revenue across all years.
2. Operating Costs: Assumes 30% of
Operating Costs ₱3,115,500 Revenue for each year.
Operating Profit ₱2,077,000 3. CAC: Marketing spend is
proportionally scaled based on
revenue, and CAC is calculated as
The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16. the ratio of marketing spend to the
number of sales.
4. CLV: Average purchase value
​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​ increases with time, reflecting the
Value of Each Sale in the Sales
CAC​ (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​ Data. The calculation considers a
3-year customer lifespan and a
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin 50% gross margin.
5. ARPU: Revenue per customer is
ARPU​ Total revenue in specific period/Total number of customers during the same period (in currency terms)​ directly tied to the revenue and
number of sales.
GROSS PROFIT​ Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
Unit Economics
Unit Economics Year 5
P & L/ unit Year 5 CAC ₱51,000
CLV ₱255,000 Assumptions (Year 5)
Revenue ₱13,430,000
ARPU ₱170,000
COGS ₱6,715,000
Gross Profit ₱6,715,000 1. COGS: Maintains at 50% of
Gross Profit Margin 50% Revenue across all years.
2. Operating Costs: Assumes 30% of
Operating Costs ₱4,029,000 Revenue for each year.
Operating Profit ₱2,686,000 3. CAC: Marketing spend is
proportionally scaled based on
revenue, and CAC is calculated as
The above is the Unit Economics for year 1 (year ……). Refer to P&L statement for year 1 in slide 16. the ratio of marketing spend to the
number of sales.
4. CLV: Average purchase value
​Terms Explanation (For the actual calculations, refer to the Financial Plan Excel sheet link)​ increases with time, reflecting the
Value of Each Sale in the Sales
CAC​ (Cost of Sales + Cost of Marketing ) / Number of new customers acquired (in currency terms)​ Data. The calculation considers a
3-year customer lifespan and a
CLV Average purchase value x Average purchase frequency x Average Customer Lifespan x Gross Margin 50% gross margin.
5. ARPU: Revenue per customer is
ARPU​ Total revenue in specific period/Total number of customers during the same period (in currency terms)​ directly tied to the revenue and
number of sales.
GROSS PROFIT​ Total revenue – Total COGS (In currency terms)​
OPERATING COSTS Cost of goods sold (COGS) + operating expenses (OPEX)
OPERATING PROFIT Revenue from Core Operations – Cost of Goods Sold – Operating Expenses – Depreciation – Amortization
Expenses
CHURN RATE (Customers at the beginning of the period – customers at the end of the period) / customers at the beginning
of the period
Unit Economics
CALCULATIONS:
1. Revenue Summary of Assumptions
Assumption: Provided directly in the Sales Data table (Revenue = Number
of Sales × Value of Each Sale).
Calculation: 1. COGS: 50% of Revenue.
Year 1: ₱4,420,000 = 34 × ₱130,000 2. Operating Costs: 30% of Revenue.
3. Marketing Spend: Assumed as
Year 2: ₱5,400,000 = 45 × ₱120,000 100% of Operating Costs.
Year 3: ₱9,570,000 = 58 × ₱165,000 4. Customer Lifespan: 3 years.
Year 4: ₱10,385,000 = 67 × ₱155,000 5. Gross Margin: Fixed at 50% across
all years.
Year 5: ₱13,430,000 = 79 × ₱170,000 6. Revenue Growth: Follows the
given Sales Data.
7. ARPU: Derived from Revenue and
Number of Sales.
2. Cost of Goods Sold (COGS) 8. CLV: Built from average purchase
Assumption: COGS is 50% of Revenue in each year. This percentage value, frequency, lifespan, and
represents the direct cost of producing or delivering the product or service. gross margin.
Calculation:
Year 1: ₱2,210,000 = ₱4,420,000 × 50%
Year 2: ₱2,700,000 = ₱5,400,000 × 50%
Year 3: ₱4,785,000 = ₱9,570,000 × 50%
Year 4: ₱5,192,500 = ₱10,385,000 × 50%
Year 5: ₱6,715,000 = ₱13,430,000 × 50%
Unit Economics
CALCULATIONS:
3. Gross Profit Summary of Assumptions
Assumption: Gross Profit is Revenue – COGS.
Calculation:
Year 1: ₱2,210,000 = ₱4,420,000 − ₱2,210,000 1. COGS: 50% of Revenue.
Year 2: ₱2,700,000 = ₱5,400,000 − ₱2,700,000 2. Operating Costs: 30% of Revenue.
3. Marketing Spend: Assumed as
Year 3: ₱4,785,000 = ₱9,570,000 − ₱4,785,000 100% of Operating Costs.
Year 4: ₱5,192,500 = ₱10,385,000 − ₱5,192,500 4. Customer Lifespan: 3 years.
Year 5: ₱6,715,000 = ₱13,430,000 − ₱6,715,000 5. Gross Margin: Fixed at 50% across
all years.
6. Revenue Growth: Follows the
4. Gross Margin given Sales Data.
Assumption: Gross Margin is calculated as (Gross Profit ÷ Revenue) × 100. 7. ARPU: Derived from Revenue and
Number of Sales.
Calculation: Consistently 50% for all years because COGS is assumed to be 8. CLV: Built from average purchase
50% of Revenue. value, frequency, lifespan, and
gross margin.
5. Operating Costs
Assumption: Operating Costs are 30% of Revenue, covering expenses like
salaries, utilities, and marketing.
Calculation:
Year 1: ₱1,326,000 = ₱4,420,000 × 30%
Year 2: ₱1,620,000 = ₱5,400,000 × 30%
Year 3: ₱2,871,000 =₱9,570,000 × 30%
Year 4: ₱3,115,500 = ₱10,385,000 × 30%
Year 5: ₱4,029,000 = ₱13,430,000 × 30%
Unit Economics
CALCULATIONS:
6. Operating Profit Summary of Assumptions
Assumption: Operating Profit is Gross Profit – Operating Costs.
Calculation:
Year 1: ₱884,000 = ₱2,210,000 − ₱1,326,000 1. COGS: 50% of Revenue.
Year 2: ₱1,080,000 = ₱2,700,000 − ₱1,620,000 2. Operating Costs: 30% of Revenue.
3. Marketing Spend: Assumed as
Year 3: ₱1,914,000 = ₱4,785,000 − ₱2,871,000 100% of Operating Costs.
Year 4: ₱2,077,000 = ₱5,192,500 − ₱3,115,500 4. Customer Lifespan: 3 years.
Year 5: ₱2,686,000 = ₱6,715,000 − ₱4,029,000 5. Gross Margin: Fixed at 50% across
all years.
6. Revenue Growth: Follows the
given Sales Data.
7. Customer Acquisition Cost (CAC) 7. ARPU: Derived from Revenue and
Number of Sales.
Assumption: CAC = (Operating Costs × Marketing Proportion) ÷ Number of 8. CLV: Built from average purchase
Sales. value, frequency, lifespan, and
Marketing spend is assumed to be 100% of Operating Costs. gross margin.
Calculation:
Year 1: ₱39,000 = ₱1,326,000 ÷ 34
Year 2: ₱36,000 = ₱1,620,000 ÷ 45
Year 3: ₱49,500= ₱2,871,000 ÷ 58
Year 4: ₱46,500 = ₱3,115,500 ÷ 67
Year 5: ₱51,000 = ₱4,029,000 ÷ 79
Unit Economics
CALCULATIONS:
8. Customer Lifetime Value (CLV) Summary of Assumptions
Assumption: CLV = Average Purchase Value × Purchase Frequency ×
Customer Lifespan × Gross Margin.
Average Purchase Value = Value of Each Sale from the Sales Data. 1. COGS: 50% of Revenue.
Purchase Frequency = 1 (assumed for simplicity). 2. Operating Costs: 30% of Revenue.
3. Marketing Spend: Assumed as
Customer Lifespan = 3 years (assumed). 100% of Operating Costs.
Gross Margin = 50%. 4. Customer Lifespan: 3 years.
Calculation: 5. Gross Margin: Fixed at 50% across
all years.
Year 1: ₱195,000 = ₱130,000 × 1 × 3 × 50% 6. Revenue Growth: Follows the
Year 2: ₱180,000 = ₱120,000 × 1 × 3 × 50% given Sales Data.
Year 3: ₱247,500 = ₱165,000 × 1 × 3 × 50% 7. ARPU: Derived from Revenue and
Number of Sales.
Year 4: ₱232,500 = ₱155,000 × 1 × 3 × 50% 8. CLV: Built from average purchase
Year 5: ₱255,000 = ₱170,000 × 1 × 3 × 50% value, frequency, lifespan, and
gross margin.
9. Average Revenue Per User (ARPU)
Assumption: ARPU = Revenue ÷ Number of Sales.
Calculation:
Year 1: ₱130,000 = ₱4,420,000 ÷ 34
Year 2: ₱120,000 = ₱5,400,000 ÷ 45
Year 3: ₱165,000 = ₱9,570,000 ÷ 58
Year 4: ₱155,000 = ₱10,385,000 ÷ 67
Year 5: ₱170,000 = ₱13,430,000 ÷ 79
Funding Plan
How much funds required to reach to the next level of the
venture? Funds utilization strategy (Details)
• ₽200,000 to expand our team, upgrade software tools, and invest in • ₽50,000: Hiring additional engineering
marketing. Additional ₽50,000 for research and development into new staff for higher project capacity.
engineering design technologies. • ₽40,000: Acquiring advanced
estimation and design software
How much have been bootstrapped? If not, why ? licenses.
• Bootstrapped Amount: ₽40,000, primarily from initial revenue and founder • ₽30,000: Marketing and business
contributions. Reasons for limited Limited Bootstrapping: High upfront cost for development to target new markets
licenses, training, and client acquisition make external funding essential.
and industries.
How much can be bootstrapped? • ₽20,000: Training programs for
existing employees to enhance skills.
• Up to ₽20,000 more can be generated through retained earnings and
• ₽10,000: Hardware upgrades
deffered expenses, but if would slow down expansion plans. (computers, servers, and storage).
• ₽10,000: Reserve for contingency and
How much external funding required? If not, why? operational support.
• ₽5,000: Development of a project
• Required Amount: ₽150,000.
management platform tailored to client
needs.
Reasons for external Funding: Accelerated scaling, marketing efforts,
• ₽5,000: Legal and compliance costs
and acquisition of advanced design tools cannot be achieved solely
for new partnerships or contracts.
through bootstrapping.
Team Composition
Team Member 1 Team Member 2 Team Member 3 Team Member 4 Team Member 5

Al Francis Cerojales Windel Saavedra Jomel Gozo Joseff Gary Virtudazo Eudz Michael Virtudazo
CEO COO CMO CTO CFO
Key Strengths and abilities: Key Strengths and abilities: Key Strengths and abilities : Key Strengths and abilities: Key Strengths and abilities:
● Leadership ● Operational Efficiency ● Brand Management ● Technical Expertise ● Financial Planning and
● Decision-Making Skills ● Project Management ● Creativity and ● Innovation Leadership Analysis
● People Management ● Detail Oriented Innovation ● Software and Product ● Risk Management
● Operational ● Crisis Management ● Digital Marketing Development ● Investor Relations
Excellence ● Cross-functional Expertise ● Cybersecurity ● Cost Control and
● Decisive Collaboration ● Data-Driven Decision Awareness Efficiency
Making

What makes us a good team to solve the problem we chose?

Our team combines strong leadership, operational efficiency, financial expertise, technical innovation, and strategic marketing to effectively address budget-related issues
in construction projects. Together, we provide seamless design and estimation services that ensure projects are completed within budget by optimizing resources and
selecting the right materials. With a unified approach, we deliver reliable solutions that help clients avoid cost overruns and achieve successful project outcomes.
Thank
You!