SAMPLING
TECHNIQUES
PRACTICAL RESEARCH II
It is the entire group that you
want to draw conclusions
about.
The sample is the
specific group of
individuals that you
will collect data from.
Probability Sampling - involves random
selection, allowing you to make strong
statistical inferences about the whole group.
Cluster sampling also involves dividing the population into
subgroups, but each subgroup should have similar
characteristics to the whole sample. Instead of sampling
individuals from each subgroup, you randomly select entire
subgroups.
NON-PROBABILITY - involves non-random
selection based on covenience or the other
criteria, allowing you to easily collect data.
Non-probability sampling involves non-random
selection based on convinience or other criteria,
allowing you to easily collect data.