‫قال رسول الله‬

‫صلي الله عليه وسلم‬

‫ُل‬‫ُك‬
‫” أال كم راع‪،‬‬
‫و كم مسئول‬ ‫ُل‬‫ُك‬
‫عن َر ِع يته“‬
The American University in Cairo,
In Cooperation with
EZZ Industry Group

Professional
Certificate In
Advanced
Management
 ‫شكر وتقدير‬
‫يتق****دم المش****اركون في ه****ذا‬
‫البرن**امج الت**دريبي ب**وافر الش*كر‬
‫وخ**الص التق**دير لك**ل من س**اهم‬
‫بجه****ده أو ش****ارك بفك****ره في‬
‫اإلع**داد والتنس**يق له**ذا البرن**امج‬
‫الت**دريبي المتم**يز وال**ذي أس**هم‬
‫بفاعلي*ة في إث*راء فك*ر المش*اركين‬
‫في*ه وفي دعم التراب*ط والتف*اهم‬
‫وتقوي**ة أواص**ر الثق**ة والص**داقة‬
‫بين األف*راد الع*املين في مختل*ف‬
‫مؤسس*ات مجموع*ة الع*ز الص*ناعية‬
‫مم**ا س**يكون ل**ه أكبر األث**ر في‬
General Management
Presented By,

IKRAMI GOZZEL
MOHAMED EL-SAQA
MOHAMED HAMAM
MOHAMED SHAHTOUT
 What is MANAGEMENT
► Management is the coordination of organizational resources which
includes:
►Material Resources
►Human Resources
►Planning
►Financial Resources It is the process of
►Information & Knowledge Resources
establishment
► In order to achieve the organizational ofand
goals in an effective
efficient way, that is usually achieved through:
►Planning Goals, Objectives,
►Organizing,
►Leading and Motivating, Strategies &
►Monitoring and Controlling
Procedures
 SMART Objective
Any organizational, Departmental, or even I ndividual
objectives should have The following characteristics:

•Specific
•Measurable
•Achievable
•Realistic
•Time-Framed
 My SMART Objective
•Goal:
Strengthening of the company’s financial situation
by rationalizing of hard currencies expenses.

•Objective:
Rationalization of hard currencies in Direct
Reduction Plants spare parts purchasing processes
by reducing the actual spending in 2004 by 10%
less than the estimated and approved budget.
•Tactical Plan
• Localization of spare parts purchasing whenever it is
possible.

• Eliminating of Foreign-Direct Purchasing process

in 2004, and purchasing from the foreign market through
efficient tendering only
Operational Plan:
 Reviewing of all foreign purchasing items included in 2004
budget.
 Neatly identifying the specifications of each item of them
and completing necessary details.
 Contacting of potential local suppliers that are capable of
supplying those items,
 Providing any needed technical support for all local
suppliers.
 Fixing a number of local suppliers for each item.
 Issuing purchasing requisition as a local TENDER
requisition or as a foreign TENDER requisition if the
localization process failed.
• Contingency plan
 After final investigation and reviewing
of all foreign direct purchased items,
any item that is characterized as an item
that must be purchased from a unique
foreign supplier, such an item should be
modified or redesigned to eliminate
such a feature.
 Examples of actual implementation
Price when Price when
Item No. Item Description purchased by purchased locally
Foreign Direct or through tender
70.472 ky (659.1 LE)
Stop Ring for (2507.62 LE)
S-DR1MA-21138-004 Upper Burden Contract No.
Feeder Contract No. C03/FC116
C02/FW425
70.09 ky (227.3 LE)
Steel Core (2493.8 LE)
S-DR1MA-21138-007
asbestos ring Contract No.
Contract No. C03/FC116)
C02/FK292

* Based on exchange rate of 1 ky =35.58 LE

 •Communication & Negotiation

• Communication is the process of

transferring of information between sender &
listener.

Whereas,

• Negotiation is acceptance or conviction

between both sender and listener.
Stages of Communication Process

Encoding Decoding

Sender Listener

Feed back
 Stages of Negotiation
Process

2.Research your 3.People

objectives

1.Create right 4.Make a

environment proposal

5.Close
 Barriers Against Communication &
Negotiation
Communication barriers Negotiation barriers
Language Miscommunication

Cultural differences Mistrust

Attitudes The power of precedent

Perception

Physical differences

Educational levels.
 What is the final goal of an effective
negotiation?
• Establishing a win / win relationship
• The common mistake in the negotiation that we start
negotiation with is:
I (win) he (lose).
• Then (he) start the defense
I (lose) he (win).
• So finally we reach
I (lose) he (lose).
• So using of a win / win solution gives the best
result in shortest time.
 What is MANAGEMENT
►Management is the coordination of organizational
►Motivati
resources which includes:
►Material Resources

on
►Human Resources It is the process of
►Financial Resourcesgiving the followers
►Information & Knowledge Resources
reason to exert their
►In order to achievebest efforts to achieve
the organizational goals in an
effective and efficient way, that is usually achieved
through: and exceed
►Planning organizational goals
►Organizing,
►Leading and Motivating,
►Monitoring and Controlling
 Types Of Motivation
•Intrinsic motivation
A person’s internal desire to do something, or to be
someone to meet a self challenge, or personal satisfaction.

•Extrinsic Satisfaction
Motivation that comes from outside the person, such a pay,
bonuses, and other tangible rewards.
 •The importance of motivation is
 Benefits of highly motivated personnel :
- Less sick leaves - Fewer complaints
- Better investigations - Self directed
 Motivation builds
- Trust - Teamwork
- Creation - Innovation
- Good social relationship between employees & his work
 Motivation is applied in any organization for
improved productivity
 Benefits of teamwork
 Helps fulfill goals faster .
 Decreases work loads and makes job easier .
 Promotes creativity .
(Working together without trouble, hunting and taking
preventive action)
 Harbors less mistakes made .
(Working together as one person to support each other,
minimize mistakes)
 Promotes a healthy environment at work .
 Promotes SYNERGY.
(Working as one individual)
Gained Values & Directions:
Concentrating on intrinsic motivation
because money is not the only motivator.
Emphasize of team-working spirit
between followers to establishment team-
working benefits base and maintain it.
 Mentoring and Coaching:
Mentoring and Coaching are both first-rank educational relationships in an
organizational environment. The nature of these two types of learning
relationships varies according to the personal styles of the partners involved.

Mentoring Coaching
Mentoring is a process by which an
experienced person (the mentor) advises Coaching is letting people know how they
and guides a less skilled person , so that the are doing relevant to an agreed standard, it
lesser-skilled person can grow and develop is the core of the mentoring process.
specific competencies.
Teach technically characteristics more than Teach managerial characteristics more than
managerial ones. technically ones.
Depends on conceptual and intelligence
Depends on physical characteristics
characteristics
No responsibility on outcomes Full responsibility on outcomes
Mentoring places an emphasis on mutual Coaching focuses on standards and
learning to produce desired results practices to produce desired results
Mentoring supports the whole person Coaching supports skill development
 Mentoring Coaching
Mentor: Coach:
- Is someone in the game who helps you expand - Helps you play the game but is not in the
your skills. game.
- Generally a senior member of the team who - Motivates you to perform better, play smarter
gives you pointers and tips on advancing in the and gives pointers to tone your skills.
profession of on the team.

Mentors characteristics: Coach characteristics:

- Inspire and offer encouragement - Be committed to the process of learning
- Ask critical questions - Take time to know the learner
- Review and clarify issues - Demonstrate openness
- Challenge and confront viewpoints - Be committed to the relationship

Why mentoring? Why coaching?

- Shares knowledge - Improvement of communication skills
- Develops both parties - Understanding of corporate organizational
- Maximizes human resources vision and mission
- Encourages teamwork -Clear and concise view of corporate goals
 Problem Solving Techniques:
P ro b lem S o lv in g T ech n iq u es

R ational A p p roach C rea tive A p p roa ch

1 -Id entifying a nd d efinitio n o f the p r o b lem - A na lysis o f the p ro b lem a nd the se tting
- Id entify the p ro b le m o f the o b jec tives m ust b e c rea tive.
- D iffere ntia te fa c ts fro m o p inio n - T he cr ea tive a p p ro a c h m o d el used fo r
- D efine the co nstra ins p r o b lem tha t is no t co nventio na l.

2 - A na lyzing the situa tio n a nd g enera ting id ea s:

- C o ntrib ute info r m a tio n tha t is help ful in so lving the p ro b lem
- F o cuses in the p ro cesses r a ther tha n p eo p le
- S ep a ra te sym p to m s fr o m ca uses

3 - S et o b jectives:
- T he m inim um o utco m es w illing to settle fo r (lo w er level)
- T he m a x im um o utco m e s ca n ho p e yo u (up p e r level)
- O b jectives m ust b e S A M R T

4 - G ener a te a lterna tive so lutio ns :

- A c cep ting a ll a lter na tives tha t c o m e o ver
- P o stp o ne the eva lua tio n o f a lterna tive s
- S p ecify b o th sho rt a nd lo ng a lterna tives a nd crea tive techniq ues

5 - E va lua te a nd selec t the a lte rna tive:

- E va lua te a lterna tives system a tica lly
- E va lua te in term s o f sta nd a r d s
- D evelo p ing a nd testing hyp o thesis

6 - Im p lem enting a so lutio n:

 Start

Step1
No Identify the problem (Is it really a problem?)

Yes

Step2
Analyze Problem

Yes Use Standard Procedures

Alternative I

No

Alternative II or III

Yes

Step3
Generate ideas

Step4
Develop and Test Hypothesis

Step5
No Implement Solution (Is problem solved?)

Yes

Finish
 Problem Solving Technique Example:
1. Problem definition:
National and International Competitive Advantage (Branding)

2. Analysis of the problem:

- Value delivery process (Total customer value, Value chain management)
- Key Success factors of the company (well trained people, well developed
systems)
- Product development (features of the product)

3. Set objectives:
Increase profit and market share

4. Generate alternative solutions:

- Change pricing policies (business analysis “gauges profitability”)
- Update Promotion mix (Advertising, sales promotion, personal selling)
- The Buzz system
5. Evaluate and choose one alternative:
- Product development was chosen
- Product differentiation
- Special steels production (example dual phase steels, silicon steels)

6. Implement the solution:

- Organize and select the product development team
- Specify the objectives and schedules
- Competitor analysis (competitive intelligence)
- Concept testing
- Product development testing
- Test marketing
- National Launch
- International Launch
Thank you