QSP – EXAM CELL
02 May, 2024
Agenda Overview
01 Background of the 05 Qualitative
study
02 Problem Statement 06 Quantitative
03 Framework 07 Proposed Timeline
04 Methodology 08 Analysis
Problem
Statement
We're studying the market for a
new product, analyzing consumer
Scope of the Study
Our study aims to pinpoint challenges and
opportunities, assess feasibility, and offer
trends and competition. Our goal
strategic insights.
is to identify opportunities and
Relevance of the Study
challenges, gain valuable insights,
Understanding its market implications is crucial
and position the product for
for businesses aiming to stay competitive and
success.
meet evolving customer needs.
Research Question
How can the new product effectively address the
market needs, leverage market trends, and
differentiate itself in the competitive landscape?
Framework
Overview Proponents
• Innovation Adoption Theory
Aaron Loeb
• Market Segmentation Theory
Innovation Adoption
• Product Differentiation Theory
Theory Maker
Daniel Gallego
Market Segmentation
Theory Maker
Reese Miller
Product
Differentiation
Theory Maker
Methodolo
gy
Quantitative Methods
Quantitative research involves
analyzing numerical data to
measure relationships, trends,
and patterns. We'll use
quantitative methods to measure
phenomena related to the new
Qualitative Methods
product.
We'll use qualitative research to
explore consumer preferences,
attitudes, and experiences on the
new product.
Qualitative Data
Administering structured questionnaires to a large sample of
respondents to gather data on consumer demographics,
preferences, and purchase intentions regarding the new product.
Soo Jin Ae Matt Zhang
Actor Journalist
Richard Sanchez Murad Naser
Chef Scientist
Rufus Stewart Lars Peeters
Doctor Accountant
Quantitative Data
Using statistical techniques such as
regression analysis, correlation
analysis, and hypothesis testing to
identify relationships between
variables and test hypotheses related
to the new product.
Proposed Timeline
January February March April
Week 1-2: Develop Week 1-2: Recruit
Week 1-2: Finalize Week 1-2: Transcribe and
Research Methodology and Participants for Qualitative
Research Proposal Outline Analyze Qualitative Data,
Instruments (Qualitative Interviews and Focus
and Objectives Identify Emerging Themes
and Quantitative) Groups
Week 3-4: Conduct
Week 3-4: Obtain Ethical Week 3-4: Design and
Literature Review on Week 3-4: Conduct
Approval and Permissions Administer Quantitative
Relevant Theories and Qualitative Data Collection
for Data Collection Surveys
Concepts
Timmerman
Industries
Thank You
02 May, 2024
