Industrial
Training Report
This report details my industrial training experience at Excellence
Technology, a software development and training company based in
India.
by NIRMAL KAUSHAL 23mmb004
Introduction
1 Bridging the Gap
Industrial training connects academic learning with
real-world applications.
2 Skill Development
Training equips students with practical skills and
confidence for professional challenges.
3 Practical Exposure
My training at Excellence Technology provided valuable
experience in workplace dynamics.
Objectives of Industrial
Training
1 Practical Application 2 Creativity and
Communication
Apply classroom
knowledge to real-world Enhance creativity and
settings, fostering a communication skills in a
deeper understanding of professional context.
industry practices.
3 Career Exploration 4 Job-Specific Skills
Explore various career Gain hands-on experience
paths and areas of interest with industry tools and
before committing to a techniques, enhancing job
particular field. readiness.
Company Profile
Company Overview Mission & Vision Branches
Excellence Technology is an ISO To create an optimal learning The company operates in multiple
9001:2015 and MSME certified environment that enables students locations: Hamirpur, Chandigarh,
software development and industrial to unlock their potential and build and Mohali.
training company based in successful careers. To become a
Chandigarh and Mohali, India, with a global leader in providing industrial
branch in Hamirpur. training and digital marketing
services, empowering students and
businesses worldwide.
Business Overview
Training Services Mobile App Web Development Digital Marketing Programming &
Offered Development & Designing Professional
Courses
Products & Services Website Mobile application Software Digital solutions
development design development
Competitors Webcodeft Miraculous Edutech NIIT
SWOT Analysis
Strengths Weaknesses
Excellence Technology is ISO The Hamirpur branch lacks the
certified and highly regarded for its visibility of the Chandigarh and
comprehensive training programs. Mohali branches, potentially
The faculty members are skilled limiting its reach. Smaller cities
professionals with extensive may lack the advanced
industry experience. The company infrastructure found in metro
has global clients, providing areas, affecting training quality.
international exposure to students.
Opportunities Threats
Increased demand for tech Competition from platforms like
education in tier-2 and tier-3 cities. Udemy and Coursera offering
Potential for more online and similar courses. Limited
hybrid courses to reach a larger affordability of training programs in
audience. smaller towns could impact
enrollments.
Activities During Training
Week 1: Digital Marketing & SEO (On-Page)
Gained an understanding of the basics of digital marketing. Learned SEO practices such as meta tags, meta descriptions, image optimization, and ensuring content is SEO-friendly.
Week 2: WordPress & Off-Page SEO
Worked with WordPress and learned to create SEO-optimized blog posts. Applied off-page SEO techniques like backlinking, blog submissions, and social bookmarking to improve website visibility.
Week 3: Off-Page SEO
Focused on link building and submissions to Web 2.0 platforms and classified ads to increase brand visibility.
Week 4: Local SEO
Focused on Google My Business and local guide listings to enhance local search visibility.
Week 5: Local SEO Continued
Learned about technical aspects such as XML sitemaps, robots.txt, and canonical tags to improve user experience.
Week 6: SEM & Google Ads
Learned to create effective Google Ads campaigns, focusing on search, display, and app promotion ads.
Week 7: Google Ads & Social Media Optimization (SMO)
Worked with demand generation ads, smart ads, and video ads across Google platforms. Managed social media posts and designed logos and banners for branding.
Week 8: Social Media Marketing (SMM)
Worked on Facebook and Instagram ads, learning to use social influence and emotional connection strategies to build customer engagement.
Departmental Activities
Academic DepartmentDigital Marketing Placement Services Technical Support
Department Department Department
Responsible for designing
and delivering training Managed online Focused on helping Ensured smooth
programs and ensuring promotions, lead students secure internships functioning of IT
high-quality education. generation, and brand and jobs, offering career infrastructure and
awareness activities. counseling and interview supported both trainers and
preparation. students.
Learnings
1 Skills Gained 2 Application of
Theoretical
Hands-on experience with
Knowledge
SEO, SEM, and social
media marketing. My coursework in digital
Exposure to WordPress and marketing was directly
Google Ads. Understanding applicable, helping me
of customer behavior and navigate real-life
engagement tactics. marketing scenarios, from
content creation to ad
campaigns.
Conclusion
Experience Overview Reflection
My eight-week internship at This training has equipped
Excellence Technology me with the skills and
provided me with valuable knowledge necessary to
industry experience. The succeed in the digital
exposure to digital marketing field.
marketing, SEO, and SEM
practices enhanced my
technical knowledge and
boosted my confidence in
applying classroom learning
in a real-world setting.
