Types of Big Data Analytics
S.Kavitha
Head & Assistant Professor
Department of Computer Science
Sri Sarada Niketan College of Science for
Women,Karur.
Types of Big Data Analytics
Big data analytics is categorized into four
subcategories that are:
1.Descriptive Analytics
2. Diagnostic Analytics
3.Predictive Analytics
4.Prescriptive Analytics
Descriptive analytics
• provide insights into what has occurred in the
past . This helps in creating reports like a
company’s revenue, profits, sales, and so on.
• Examples of descriptive analytics include
summary statistics, clustering, and association
rules used in market basket analysis.
2. Diagnostic Analytics
• It gives a diagnosis to a problem. It gives a
detailed and in-depth insight into the root cause
of a problem.
• Data scientists turn to this analytics craving for
the reason behind a particular happening.
Techniques like drill-down, data mining, and data
recovery, churn reason analysis, and customer
health score analysis are all examples of
diagnostic analytics.
• Taking the help of diagnostic analytics, the
company comes out with a specific reason and
then works on that to resolve the issue.
Predictive Analytics
• concerned with predicting future incidents.
• future incidents can be market trends, consumer
trends, and many such market-related events
• Predictive. analytics doesn’t only work for the
service providers but also for the consumers. It
keeps track of our past activities and based on
them, predicts what we may do next.
• Examples of Predictive analytics include next
best offers, churn risk, and renewal risk analysis.
Prescriptive Analytics
• The prescriptive analysis explores several
possible actions and suggests actions depending
on the results of descriptive and predictive
analytics of a given dataset.
• combination of data and various business rules
• allows businesses to determine the best possible
solution to a problem.
• Prescriptive analytics has good use in the
healthcare industry. It can be used to enhance the
process of drug development, finding the right
patients for clinical trials, etc.
