AUDI
PROGRESS THROUGH TECHNOLOGY
This Photo by Unknown
Author is licensed under
ORIGIN
IN 1899, AUGUST HORCH FOUNDED AUTOMOBILE COMPANY ,
AUGUST HORCH & CIE , IN COLOGNE .
IN 1909 HORCH ESTABLISHED A NEW AUTOMOBILE COMPANY IN
ZWICKAU, WHICH TRADED AS AUDIWERKE AG, ZWICKAU FROM 1910.
THE NAME AUDI IS BASED ON A LATIN TRANSLATION OF THE
SURNAME OF THE FOUNDER AUGUST HORCH, ITSELF THE GERMAN
WORD FOR “LISTEN!”.
AUDI IS HEADQUARTERED IN INGOLSTADT, GERMANY
PRODUCT
• WIDE RANGE OF LUXURY VEHICLES: AUDI OFFERS A DIVERSE PRODUCT LINE,
INCLUDING SEDANS, SUVS, SPORTS CARS, AND ELECTRIC VEHICLES.
• CUTTING-EDGE TECHNOLOGY: THE BRAND IS KNOWN FOR ITS ADVANCED
FEATURES LIKE VIRTUAL COCKPITS, DRIVER-ASSISTANCE SYSTEMS, AND
CONNECTIVITY OPTIONS.
• SUPERIOR PERFORMANCE: AUDI VEHICLES ARE RENOWNED FOR THEIR
POWERFUL ENGINES AND DYNAMIC DRIVING EXPERIENCES.
• LUXURY AND COMFORT: THE INTERIORS ARE DESIGNED TO PROVIDE A
PREMIUM AND COMFORTABLE EXPERIENCE.
AUDI CARS
• AUDI CONSISTS OF DIFFERENT SETS OF SERIES
• THE SERIES INCLUES CARS LIKE : A SERIES , Q SERIES , RS SERIES AND THE
ALL NEW ELECTRIC E-TRON SERIES
• A SERIES LINE UP HAVE ALL THE SEDAN CARS
• Q SERIES LINE UP HAVE ALL THE SUV CARS
• RS IS SPORTIER VERSION CARS
• NEWLY LAUNCHED E-TRON SERIES CONSISTS OF ALL THE ELECTRIC AUDI
A SERIES A4 MODEL
a4 compact sedan car with breath
–taking interior
It has powerful 2.5l engine
the car includes features like adas,
parking assist and heads up
display
the car has got 5 stars in n- cap
safety ratings
the car has achieved top selling
car global award in 2023
price range of this car starts from
This Photo by Unknown Author is licensed under CC BY-ND 46.02 lakhs ex showroom ,
ahmedabad gujarat
AUDI Q5
The Q5 is the full-size SUV car with
functional Aero-dynamics
It’s a 5 seater family car
The car has air Matic suspension which
improves ride quality and preferably
designed for long drives
It has ground clearance of 200 mm ,
making it easy to glide bumps and pot
holes
It has 5 star Ncap global safety rating
Price starts from 70 lakhs onwards ex
showroom , Ahmeadabad Gujarat
This Photo by Unknown Author is licensed under CC BY-NC
AUDI A6
• A6 is the luxury line model with
spacious interior and loaded with
technology
• It consist all of the features like Adas,
park assist , rain sensing wiper and
three zone climate control
• It is a spacious 4 seater car with
robust 3.0l engine producing 450nm
torque
• Easy to maneuver in city
• It has 5 star N-cap safety ratings
• Its price range starts from 60 lakhs Ex
showroom , Ahmedabad Gujarat
This Photo by Unknown Author is licensed undeCC BYr -SA
Q8 E-TRON
• The All Newq8 E-tron is electric version of
audi line-up
• It has range up to 582km
• Its get charged from 10% up to 80% in 31
min
• The fully electric quattro all-wheel drive
reguates the ideal distribution of the drive
torque
• The are various charging options for the
Audi Q8 e-tron, both at home and on the
road
This Photo by Unknown Author is licensed under CC BY-NC-ND • Charging is even easier with plug & charge
• Accelaration (0-100) km/h in 5.6 seconds
• Price starts from 1.15 cr ex,showroom
Ahmedabad
PRICE
• PREMIUM PRICING: AUDI POSITIONS ITSELF AS A LUXURY BRAND AND SETS
PREMIUM PRICES ACCORDINGLY.
• VALUE PROPOSITION: THE BRAND JUSTIFIES ITS HIGHER PRICES BY OFFERING
SUPERIOR QUALITY, TECHNOLOGY, AND PERFORMANCE.
• COMPETITIVE PRICING: AUDI CAREFULLY MONITORS COMPETITORS' PRICING
TO ENSURE ITS OWN REMAINS COMPETITIVE WITHIN THE LUXURY SEGMENT.
This Photo by Unknown Author is licensed under CC BY-SA
PLACE
• EXCLUSIVE DEALERSHIPS: AUDI MAINTAINS A NETWORK OF EXCLUSIVE
DEALERSHIPS IN PRIME LOCATIONS.
• ONLINE PRESENCE: THE BRAND HAS A STRONG ONLINE PRESENCE,
INCLUDING ITS WEBSITE AND SOCIAL MEDIA CHANNELS.
• CONVENIENT CUSTOMER EXPERIENCE: AUDI STRIVES TO PROVIDE A
SEAMLESS AND PERSONALIZED CUSTOMER EXPERIENCE, BOTH IN-STORE
AND ONLINE.
This Photo by Unknown Author is licensed under CC BY-SA
PROMOTION
• VIRAT KOHLI IS BRAND AMBASSADOR OF AUDI IN INDIA
• TARGETED ADVERTISING: AUDI FOCUSES ON TARGETED ADVERTISING CAMPAIGNS IN
LUXURY MAGAZINES, TELEVISION, AND ONLINE PLATFORMS.
• SOCIAL MEDIA MARKETING: THE BRAND ACTIVELY ENGAGES WITH ITS TARGET
AUDIENCE ON SOCIAL MEDIA PLATFORMS.
• PUBLIC RELATIONS: AUDI LEVERAGES PUBLIC RELATIONS TO GENERATE POSITIVE
MEDIA COVERAGE AND BUILD BRAND AWARENESS.
• SPONSORSHIPS AND PARTNERSHIPS: THE BRAND SPONSORS EVENTS AND PARTNERS
WITH CELEBRITIES AND INFLUENCERS TO ENHANCE ITS BRAND IMAGE.
SALES CHART
Year Audi India sales Growth % yoy Avg/Month
2023 7,931 89.42 661
2022 4187 27.15 349
2021 3,293 100.92 274
AUDI SHOWROOMS INDIA
• AUDI HAS 63 AUTHORIZED SHOWROOMS ACROSS INDIA
• AUDI SHOWROOMS ARE ACROSS 36 CITIES IN INDIA
• AUDI DELIVERS ITS PRODUCTS THROUGH AUTHORIZED STREAMLINE
DISTRIBUTIRS
• AUDI HAS ALSO INTRODUCE, CONTACTLESS HOME DELIVERY SERVICE
• CUSTOMER CAN ALSO REQUEST A VIRTUAL VEHICLE HANDOVER WITH OUR
SALES TEAM WHO WILL TALK YOU THROUGH ALL THE TECHNICAL FEATURES
OF YOUR NEW CAR
