INTRODUCTION TO
DIGITAL
ENTREPRENEURSHIP
CHAPTER 1
INTRODUCTION
⦿ Digital entrepreneurship represents a
category of Entrepreneurship that
leverages new technologies in novel
ways such as the Internet
Communications Technology. A digital
entrepreneur is an individual who uses
the Internet as a tool to create
commercial opportunities, disseminate
information, and collaborate with clients
and partners.
Digital Entrepreneurship For All
⦿ Today digital entrepreneurship provide a good
platform for local entrepreneurs especially for
Micro-entrepreneur.
⦿ This encourage entrepreneurs to get involve in
digital entrepreneurship.
⦿ Rational to choose digital entrepreneurship:
1. Low start-up capital
2. Wide and reachable advertisement effort
3. Better segmentation
4. Flexible
5. Easy to understand and practice
6. Immediate feedback
Understanding fundamentals of
products & services
⦿ Product is tangible item can be offered by the
entrepreneur to satisfy customer needs &
wants.
⦿ Service is intangible items such as amenities,
facilities, benefits or help provided by
entrepreneur to the target customers
⦿ Products & services fundamentals:
1. Product cost
2. Money management
3. Inventory management
4. Branding & marketing
Digital Community Concept
⦿ In social media environment,
individual can create wider
community range which include:
1. Direct contact
2. Indirect contact
3. Independent contact
Digital Business Structure
OFFLINE ONLINE
MANUFACTURER
AGENTS
WHOLESALER / MAIN AGENT (AFFILIATE,
DROPSHIP)
RETAILER SUB-AGENTS
CONSUMER SOCIAL MEDIA & DIRECT
SITE
KPI 15
- Copyright MDEC 2016 -
7
Digital Market Potential in
Malaysia
Malaysia population : 30.5 Million
Mobile Account : 41.8 Million
Social Media Account (Active) : 16.8
Mil
Internet User (Active) : 20.1 Million
Potential of Digital Business in
Malaysia
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Potential of Digital Business in
Malaysia
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Potential of Digital Business in
Malaysia
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Potential of Digital Business in
Malaysia
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END OF CHAPTER 1
