BUSINESS MODEL CANVAS – WHY AND HOW TO
IMPLEMENT
ECONOMIC SURVIVAL – WEEK 9
CHITA OKTAPRIANA
Why Choose Business Model Canvas?
What makes The Business Model Canvas stand out in an array of
approaches to business model creation? Its nature drives the
following advantages:
• Focus – With all the data presented on a single page, business
owners don’t spread themselves too thin. They formulate key
elements and eliminate unnecessary ones.
• Density – It’s much better to read one dense piece of paper than
look through a 30-page report.
• Flexibility – The canvas is easy to customize; therefore, you can fill
out several templates, compare them, and choose the best one.
Business Model Canvas Template
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
In this block, you need to
describe the buyer
persona. The description
includes the following:
•Demographics (age,
gender, etc.)
Key Channels •Professional status
•Motivation and goals
Resources •Shopping preferences
Cost Structure Revenue Streams
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
Business Model Canvas Template
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
A value proposition is a
brief description of
your product and its
ultimate value for a
client. In other words,
write down in a Business
Key Model Canvas why Channels
consumers should buy
Resources your goods or services.
Ideally, it solves a
problem or drives
additional value for an
end-client.
Cost Structure Revenue Streams
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
Business Model Canvas Template
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Key Channels
Resources Osterwalder, together with Pigneur,
described five phases of channel
development.
• Awareness includes channels
that establish the initial contact
with the target audience and
develop the connection. It
usually involves marketing
channels.
• Evaluation implies allowing
potential buyers to try your
goods and see the value. Popular
channels are free samples,
reviews, and case studies.
• Purchase is about when and by
what means customers can buy
your product. The channels vary
significantly depending on the
prevalence of online or offline
communication.
• Delivery describes how an end
consumer receives a product.
• After-sales is usually limited to
http://www.businessmodelgeneration.com customer support that provides
Designed by: Business Model Foundry AG after-sales service and resolves
The makers of Business Model Generation and Strategyzer
Business Model Canvas Template
Key Key Value Customer
Partners Activities Proposition Relationships
A customer relationship strategy determines how your target audience
interacts with your brand. You can choose from five types of customer
relationships in terms of the Business Model Canvas:
1. Personal assistance is a traditional approach where a customer
interacts with a personal assistant when contacting your brand. It
implies a high level of personal care and deep, meaningful
Key relationships.
2. Self-service is the opposite of personal assistance: a brand doesn’t
Resources directly communicate with a consumer – instead, the consumer can
understand the product via guides and FAQs.
3. Automated service involves AI-based suggestions and bots that can
provide basic assistance. This type is more engaging than self-
service.
4. Communities are spaces developed by a brand itself to help the
audience understand the product better. A good example is Oracle,
which practices the approach.
5. Co-creation implies educating the customers via user-generated
content.
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
Business Model Canvas Template
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
The next block of the Business Model Canvas is about determining where your revenue comes from. There can
be several methods of monetization:
1. Direct sales: Implies selling your service or product for a fee. It’s common for the majority of industries.
2. Advertising: It’s relevant for such niches as blogging or IT platforms. The revenue comes from advertisers
who want to reach your audience.
3. Freemium: This applies to services only. Some features are free, while premium ones are paid for.
4. Subscription: It’s similar to a fee-based monetization. The only difference is that a consumer pays for
getting access to the service for a limited time, not forever.
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
Business Model Canvas Template
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Key Channels
Resources
In the Business Model Canvas, key resources are divided
into four categories. Here are they explained:
• Tangible – Any physical resources, from real estate to
equipment. The stocks also fall in the category.
• Intangible – Intellectual property like patents,
copyrights, licenses, and customer knowledge
• Human – Your employees that make the business run
• Financial – All the finance, regardless of whether it’s
an obligation or not. It includes cash, bank loans,
grants or donations, and other finances.
Business Model Canvas Template
Key Value Customer Customer
Activities Proposition Relationships Segments
Key activities included in a
canvas are the business
activities vital for work.
They vary from industry to
industry.
For example, software
developers fall in the first Channels
category as they design new
products, while an IT
company with its own taxi
service is attributed to the
third category.
Revenue Streams
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
Business Model Canvas Template
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Supplier – A partner who supplies you
with raw materials or finished goods
Non-competitors – Companies you
team up with to leverage their
resources: for example, you can source
goods from several suppliers
Joint ventures – Partners who help
you fill the gap: enter a new market or
reach a new niche. The result of a joint Key Channels
venture
profitability.
is enhanced mutual
Resources
Coopetition – Partnership between
two competitors, which may take place
as a merger to market a new product
Cost Structure Revenue Streams
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
Business Model Canvas Template
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Key Channels
Resources
Cost Structure Revenue Streams
All the mentioned above blocks of the Business Model Canvas aren’t
implemented for free. Startups and enterprises spend money on
production and accompanying services. To set realistic revenue goals, a
company needs to estimate the costs first.
http://www.businessmodelgeneration.com
Designed by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
