Yashasvi Jaiswal x

CEAT Tyres: A
Dynamic Sports
Marketing
Simulation
Building Brand Resilience and
Performance through Cricket
 Market • Key Role Overview
– Responsible for gathering and analyzing
Research data to inform the campaign.
– Focus on Yashasvi Jaiswal’s brand image
Analyst and CEAT’s target market.
– Aligns market insights with campaign
strategy and audience expectations.
– Drives decisions on audience
engagement based on trends.
– Key player in adapting strategy based
on real-time data.
 Market • Research Responsibilities
– Conduct in-depth research on Jaiswal’s
Research fan base and reach.
– Analyze competitor brands in cricket
Analyst endorsement space.
– Understand audience demographics:
age, location, interests.
– Identify trends in sports marketing and
cricket endorsements.
– Gather insights on CEAT Tyres’ brand
perception in the market.
 Market Research
Analyst

• Data Analysis & Audience Segmentation

– Analyze fan preferences and
engagement metrics across
platforms.
– Segment audiences: young cricket
fans, aspiring athletes, CEAT users.
– Create personas (e.g., 'Rahul, 22,
cricket enthusiast in Mumbai').
– Focus on audience segments that
align with Jaiswal’s image.
– Provide detailed audience insights
for strategic content targeting.
 Market • Reporting Insights

Research – Summarize findings in clear,

actionable reports.

Analyst – Highlight opportunities for

engagement and partnership.
– Offer insights on trends for
Jaiswal-CEAT alignment.
– Present key areas for brand
growth and market
positioning.
– Use data to shape campaign
direction and KPIs.
 Digital
Marketing
Specialist
• Key Role Overview
– Develops and manages
digital strategy across
platforms.
– Ensures consistent
branding and messaging
for Jaiswal and CEAT.
– Focus on driving fan
engagement and boosting
visibility.
– Collaborates with content
creators to execute
campaigns.
– Monitors campaign
performance and adjusts
as needed.
 Digital
Marketing
Specialist
• Social Media Strategy
– Design cross-platform
strategy: Instagram,
Facebook, YouTube.
– Plan posts on Jaiswal’s
training, matches, and
personal insights.
– Use interactive content
(polls, Q&As) to engage
fans.
– Highlight CEAT products in
action with Jaiswal.
– Align content style with
Jaiswal’s personality and
brand.
 Digital
Marketing
Specialist
• Content Calendar
– Develop a monthly calendar
for post scheduling and
consistency.
– Schedule training updates,
match highlights, and fan
interactions.
– Plan special posts for key
events (matches,
endorsements).
– Incorporate behind-the-
scenes moments for
authenticity.
– Sync with CEAT's major
campaigns or product
launches.
 Digital
Marketing
Specialist
• Analytics and Optimization
– Track KPIs: engagement
rate, reach, impressions,
and growth.
– Identify best-performing
posts and replicate
success patterns.
– Adjust strategy based on
insights and audience
reactions.
– Collaborate on A/B testing
to improve content
impact.
– Provide insights to
improve future campaign
phases.
Sponsorship
and • Key Role Overview
– Responsible for securing
Partnerships partnerships and
Manager sponsorships.
– Aligns with brands that
enhance Jaiswal and CEAT’s
appeal.
– Builds and maintains
relationships with key
partners.
– Creates sponsorship packages
with varied engagement
levels.
– Ensures all partnerships
support campaign objectives.
 Sponsorship
and
Partnerships
Manager
• Sponsorship Strategy
– Identify brands with
shared values (e.g.,
resilience, performance).
– Focus on co-sponsorship
with sportswear and
fitness brands.
– Develop customized
packages for Platinum,
Gold, Silver sponsors.
– Position Jaiswal as a
relatable and influential
athlete.
– Ensure alignment with
CEAT's brand values and
reach.
 Sponsorship and
Partnerships
Manager
• Proposal Creation
– Create visually appealing
proposals for potential sponsors.
– Highlight benefits such as event
visibility and social media reach.
– Include ROI projections to
showcase campaign value.
– Propose cross-promotional
opportunities with Jaiswal and
CEAT.
– Offer tailored perks based on
sponsor level.
 Sponsorship and
Partnerships Manager
• Relationship Management
– Maintain open communication with all partners.
– Provide sponsors with regular campaign
updates.
– Engage sponsors in co-branded fan interactions.
– Ensure all sponsors feel valued and involved.
– Adjust partnerships based on sponsor feedback
and needs.
Events and
• Key Role Overview
– Manages public events and media relations for the
campaign.
Public – Develops Jaiswal’s public image alongside CEAT’s
reputation.
Relations – Coordinates press releases, media days, and event
schedules.

Coordinator – Creates memorable fan experiences with Jaiswal and

CEAT.
– Bridges fan engagement with CEAT’s brand values.
 Events and
Public Relations
Coordinator

• Event Planning
– Organize fan meet-ups,
Q&A sessions, and
autograph events.
– Plan promotional events
at key cricket stadiums.
– Collaborate with media to
maximize event coverage.
– Engage fans with
interactive, on-ground
experiences.
– Align event themes with
Jaiswal’s journey and
CEAT’s image.
 Events and Public
Relations
Coordinator

• PR Strategy
– Draft press releases to
announce Jaiswal-CEAT
partnership.
– Organize media
interviews for major
events or achievements.
– Emphasize Jaiswal’s
journey and alignment
with CEAT.
– Highlight Jaiswal as a role
model in CEAT’s
campaigns.
– Focus on positive press to
boost brand perception.
 Events and
Public Relations
Coordinator

• Fan Engagement
– Plan social media
contests (e.g., 'Win a
signed bat').
– Create a fan loyalty
program with exclusive
content.
– Use Jaiswal’s story to
inspire young athletes.
– Develop interactive fan
experiences at events.
– Reward fans with
exclusive CEAT
merchandise.
Campaign • Campaign Goals Recap

Conclusion – Increase awareness of CEAT

through Jaiswal’s platform.
– Build a strong brand association
with performance and durability.
– Drive engagement across social
media and live events.
– Foster long-term loyalty through
Jaiswal’s story and CEAT.
– Ensure measurable growth in
audience and brand reach.
 Campaign
Conclusion

• Metrics for Success

– Track social media engagement,
follower growth, and interactions.
– Monitor sponsorship ROI and
partnership retention rates.
– Measure fan participation in loyalty
programs and contests.
– Assess media reach and event
attendance figures.
– Gather feedback to refine future
campaigns.
 Campaign
Conclusion

• Final Takeaways and Next Steps

– Solidify Jaiswal as a rising
sports icon with CEAT
support.
– Strengthen fan loyalty
through authentic
storytelling.
– Explore new partnerships
and expanded fan
engagement.
– Plan for post-campaign
analysis and feedback
collection.
– Set goals for the next
phase to sustain growth
momentum.