Research in
Hospitality
Faculty of Hospitality and Tourism Management
Research Problem in the
Hospitality Industry
• Nature of Research
• Research Themes in Tourism and Hospitality
• Nature of Research Problem
Nature of Research
• Research Definition
• Researchable Topics
• Component of Research Topic
Intended Learning Outcomes
∙ Articulate the primary objectives of
research, including the pursuit of new
knowledge and solving specific problems;
∙ Formulate clear and focused research
questions that are relevant, researchable
and contribute to the existing body of
knowledge.
Inquiry and Research
•Inquiry can be used in conducting research
as part of data gathering, such as interviews
and administering survey questionnaires
•In inquiry, the fundamental knowledge of
synonyms and antonyms are reflecting
gathered information to new ones
Inquiry and Research
•The aim of research is to develop creative,
innovative and critical – thinking skills so that
the methodology and appropriate information
and data are gathered.
•In doing research, any individual will “Learn
to learn”
Problem-Solving and Research
•Problem-solving is focused on the finding the
solution to a problem already identified.
•In research, the research problem is
answered by gathering data, analyzing them,
interpreting them to make a generalization
and making a conclusion to propose a
possible solution.
What is Meant by the Term Research
• Research is a systematic investigation or
study conducted using an accepted
methodology to establish facts based on
pieces of evidence to make conclusions
and create knowledge that may be useful
for discovering more learning that may
innovate and contribute to the body of
knowledge that exists at present.
What is Meant by the Term Research
• Systematic – concerns careful planning
and structured organization of data to be
processed and later interpreted to come
up with a more concrete result.
What is Meant by the Term Research
• Investigation – formal examination of data
to separate those that are relevant and
useful to the topic under study.
• Methodology used is another concern – a
researcher processes the data to produce
accurate results
Recommended Topic for Research
• Global or International Issues
• Present Emerging Problems
• Unsatisfactory Conditions Experienced
Topics that Should be Avoided
• Topics that are obvious or common
• Topics that concern morality
• Topics that include superstitious beliefs
Components of the Research
Process
The research process is a guide to assist researchers on how
to go about their research activities. To wit:
• Research Problem
• Objectives / Sub problems
• Hypotheses
• Theoretical / Conceptual Framework
• Review of Related Literature and Study
• Research Design
• Data Collection
• Data Processing and Statistical Treatment
• Summary of Findings
• Conclusions
• Recommendations
