Module 7 -
Organiztional Goals and
Management
FUNAAB, COLMAS
DEPARTMENT OF ENTREPRENEURIAL STUDIES ETS 206
2016
Content
• Definition of the Concepts of Goals
• Defintion of organizational Goals
• Link between organizational success and organizational
goals
• How to develope robust goals
Definition of Goals, Types,
Advantages and Disadvantages
• Definition of Goal: A goal is a desired result or outcome of an event
• Organizational goals is the desired results or outcome that an
organization envisions, and plans to commit to and achieve over a
period of time
• Types of Goals
• a.) Short term goals b.) Long term goals
• Short term goals are the vision that an organization envisions over
a short period of time. Examples of short term goals are weekly,
monthly or yearly goals
Definition of Goals, Types,
Advantages and Disadvantages
• Advantages of short term goals
• 1.) They are usually simpler than long term goals
• 2.) They are often more effective in driving on the short
term efforts by an organization
• 3.) They are less costly than long term goals
• 4.) They are less likely to be affected by sudden
environmental changes and conditions
• 5.) They are usually easily reviewable, since they require
less resource and are often temporal, in cases where
there are major challenges with realizing the plan
Definition of Goals, Types,
Advantages and Disadvantages
• Disadvantages of short term goals
• 1.) They plague organizations with the need to review goals
once the period for goal implementation expires
• 2.) They might not help to provide concrete framework for
sound organization building since they are for limited periods
• 3.) It might lead to wastages on the longrun making them a
penny wise pound foolish goal setting arrangement
• 4.) Short term goals could have far reaching effects on
organizational planning resources since the organization has
to assemble a team to present a new goal once a plan expires
distracting attention from implementation
Definition of Goals, Types,
Advantages and Disadvantages
• Long Term Goals: These are plans that an organization envisions over a
long period of time
• Examples of long term goals
• a.) Five year goal plan b.) 15 year goal plan c.) Twenty five year goal plan
• Advantages of long term goals
• a.) They are more concrete and robust than short term goals
• b.) They often produce higher returns for an organization if well planned
• c.) Investors in an organization are more comfortable with such
organizations since there is a fixed direction there is no sudden change in
organizational goals
• d.) They are more effective in driving longterm organizational efforts
Definition of Goals, Types, Advantages and
Disadvantages
• Disadvantages of Long term goals
• a.) They are costlier to achieve
• b.) They are not easily adjustable due to sudden
changes in environmental conditions
• c.) If poorly projected it might not be easily realizable
and have negative effect on organizational resources
• d.) They are more complex due to the detailed
enumerations and requirements of such goals
Link Between Organizational Goals
and Success
• Organizational Success as defined earlier is the measure of
positive performance of an organization.
• Therefore the total performance of an organization is a set of
all its successes and failures.
• performance = (+ success)+(-failure)
• The relationship between organizational goals and success is
that goals been a plan and vision of an organization helps the
organization project itself for maximum success.
Link Between Organizational Goals and Success
• Some of the link or relationship between goals and success are:
• a.) Goal helps redirect all organizational efforts towards optimality reducing
wastages
• b.) Goals help direct organizational efforts only to specifics of an organizations
visions preventing divergent drive in efforts
• c.) Goals specify organizational norms and ethics thereby helping
organizations ensure standards
• d.) Goals assist organizations in improving the quality of services and goods
produced in relation to those of its competitors giving the organization a
competitive advantage or edge over its peers
• e.) Goals often help organizations make future projection or targets enabling
organizations to have a vision of an expected outcome of positive
performance for the firm
How to Develop Robust
Organizational Goals
• Some factors an organization may wish to consider,
they include:
• a.) In developing goals an organization should consider
its immediate responsibility to its customers
• b.) It should consider what image it wishes to project
• c.) It should consider its operating environment so that
goals set should allow compete and have an edge over
its rivals
• d.) Goals should be realistics and achievable
