Data Analytics Process
Description: We use Data Analytics in everyday life without even knowing it.
For eg: Going to a market to buy something.
Plan: We first decide which things I need before going to market. Is it a shirt, jeans , footwear
etc.
Prepare: Next I need to check how much I am willing to spend and how to get that money.
Process: Then I need to check how much I want from the data. Like if I am going to buy footwear
what do I want – slippers/shoes/sandals etc.
Analyze: You obviously won't buy things which are out of trend, Also you need to check does the
jeans which you have and the color of T-shirt you want to buy, will make a good combination.
Share: Now you communicate your idea to the shopkeeper to find the best suitable fit for you.
Act: Then you finally buy it!
Task: Your task is to give the example(s) of such a real-life situation where we use Data Analytics
Objective:
• People using Instagram professionally are using it for promoting their business, building a
portfolio, blogging, and creating various kinds of content. As Instagram is a popular
application used by millions of people with different niches, Instagram keeps changing to
make itself better for content creators and users. But as this keeps changing, it affects the
reach of our posts which affects us in the long run. So if a content creator wants to do well
on Instagram in the long run, they have to look at the data of their Instagram reach. So
using the data analytics process for Instagram Reach analysis and explaining it with six
steps:
i. Plan
ii. Prepare
iii. Process
iv. Analyze
v. Share
vi. Act
Plan:
Instagram stands out as one of today's most popular social media platforms. Individuals who
employ Instagram for professional purposes leverage it to promote their businesses, establish
portfolios, engage in blogging, and craft diverse forms of content. Given Instagram's widespread
use across various niches, the platform consistently evolves to enhance the experience for both
content creators and users. To navigate these changes effectively in the long term, we will employ
data analytics to provide content creators with insights on how to adapt. A meticulously devised
strategy is pivotal in achieving significant success.
Prepare:
Initiating the data analytics process involves the collection of information. It is essential to analyze
the performance across various social media platforms and examine the reach of posts after a
week. This analysis aids in comprehending the functionality of Instagram's algorithm. To assess the
reach of a specific Instagram account, the data must be gathered manually from the account.
Process:
In this step, we will use data processing techniques to convert the raw and unstructured data into
structured data for easy analysis. In this step, data is filtered to remove irrelevant and cloned data
and ensure the consistency of the filtered data. For easy access and analysis, data is stored in a
database or data warehouse.
Analyz
e:
Now the data is clean and in a structured format. The structured data is used to acquire an
understanding of the user’s account and social media platform. Some common techniques, such
as Diagnostic Analysis, Predictive Analysis, Prescriptive Analysis, Text Analysis, and Statistical
analysis, are used for data analytics. analyzing trending concepts, etc.
For example, the Distribution of Impressions From Hashtags, Impressions on Instagram Posts
From Various Sources like from home, from hashtags, from explore section, from analyzing the
Relationship Between Likes and Impressions etc.
Shar
e:
Following the analysis for future decision-making, it is imperative to disseminate my findings to
others, such as friends, classmates, mentors, or family members. Sharing these insights serves a dual
purpose: not only does it allow me to receive valuable feedback and support, but it also has the
potential to assist fellow creators and users of the social media platform.
Act:
To improve the creator’s or the user’s account, we can take strategic actions based on our analysis and
understanding. Promoting creators can involve enhancing promotional campaigns, collaborating with
creators who have a huge number of following, concentrating on markets with higher fan commitment,
and experimenting with different niches to target specific peoples.
Conclusion
:
This elucidates the comprehensive methodology involved in the analysis and prediction of
Instagram post reach through the strategic application of data analytics. For content creators
aspiring to achieve enduring success on the Instagram platform, a meticulous examination of
the intricate details within the data concerning post reach becomes imperative. This
underscores the pivotal role of data analytics in the dynamic landscape of social media, where
understanding and leveraging such insights can be instrumental in shaping a content creator's
long-term success trajectory on Instagram.
Thank You
