SEO

SEO stands for Search Engine Optimization, which is the practice of increasing
the quantity and quality of traffic to your website through organic search engine
results.

What goes into SEO?

To understand the true meaning of SEO, let's break that definition down and look
at the parts:

 Quality of traffic. You can attract all the visitors in the world, but if they're
coming to your site because Google tells them you're a resource for Apple
computers when really, you're a farmer selling apples, that is not quality
traffic. Instead you want to attract visitors who are genuinely interested in
products that you offer.
 Quantity of traffic. Once you have the right people clicking through from
those search engine results pages (SERPs), more traffic is better.
 Organic results. Ads make up a significant portion of many SERPs. Organic
traffic is any traffic that you don't have to pay for.
SEO
SEM

Search engine marketing, or SEM, is one of the most effective ways to

grow your business in an increasingly competitive marketplace. With
millions of businesses out there all vying for the same eyeballs, it’s never
been more important to advertise online, and search engine marketing is
the most effective way to promote your products and grow your
business.
SEM
SOCIAL MEDIA

Social media marketing is the process of creating content

that you have tailored to the context of each individual social
media platform in order to drive user engagement and
sharing.

Social media marketing is the use of social media platforms

to connect with your audience to build your brand, increase
sales, and drive website traffic. ... The major social media
platforms (at the moment) are Facebook, Instagram, Twitter,
LinkedIn, Pinterest, YouTube, and Snapchat.
SOCIAL MEDIA
Email Marketing

email marketing is the use of email to promote your business. It is used to cultivate
relationships with potential customers, keep current customers informed and
updated on your brand, offer coupons to encourage customer loyalty, and more!

It is a direct form of marketing, similar to marketing through snail mail, but email
marketing is much more efficient for your wallet and for the environment since it’s
totally paperless!
Email Marketing
Twitter

Twitter is a short message communication tool that allows you

to send out messages (tweets) up to 140 characters long to
people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post,
website page, PDF document, etc.) or a photograph or video. If
a picture is worth a thousand words, adding an image to a
tweet greatly expands what you can share to beyond the 140-
character limit for tweets.

People follow (subscribe) to your Twitter account, and you

follow other people. This allows you to read, reply to and
easily share their tweets with your followers (retweet)
Twitter
Facebook Advertising

Facebook Business gives you the latest news, advertising tips, best
practices and case studies for using Facebook to meet your business
goals.

Create and run campaigns using simple self-service tools, and track
their performance with easy-to-read reports. More than two billion
people use Facebook every month – so no matter what kind of
audience you want to reach, you'll find them here.
Facebook Advertising
Facebook Marketing
Instagram

Instagram provides a great marketing platform to reach potential

customers from every corner of the world.

With 22 % of millennials ranking Instagram as their favorite social

media platform, it’s no surprise that social media marketing
professionals at trendy boutiques and high-end cosmetic companies
have flocked to the platform.

Unfortunately, millennials’ favor for Instagram has been both a

blessing and a curse. While many marketers are leveraging the
photo-sharing network, even more marketing professionals are
focusing their efforts elsewhere, based on the assumption that their
audience just isn’t there.
Instagram
Video Marketing
Video Marketing

Video marketing can be used for everything from building customer

rapport, to promoting your brand, services or products. Additionally,
video marketing can serve as a medium to present how-to’s, promote
customer testimonials, live-stream events and deliver viral
(entertaining) content.

Video marketing is all over the Internet. Look no further than your
favorite brands, your Facebook, your YouTube homepage, and there it
is: successful video marketing that has found its way to your eyes.
Content Marketing

Content marketing is a strategic marketing approach focused on

creating and distributing valuable, relevant, and consistent content
to attract and retain a clearly defined audience — and, ultimately,
to drive profitable customer action.
Content Marketing
Web Development

Web development broadly refers to the tasks associated with developing

websites for hosting via intranet or internet. The web development
process includes web design, web content development,
client-side/server-side scripting and network security configuration,
among other tasks.

Web development is also known as website development.

Web Development
Digital Marketing

Digital marketing encompasses all marketing efforts that use an electronic device
or the internet. Businesses leverage digital channels such as search engines,
social media, email, and other websites to connect with current and prospective
customers.
Digital Marketing
Project Management

Project management is the practice of initiating, planning, executing, controlling,

and closing the work of a team to achieve specific goals and meet specific
success criteria at the specified time. The primary challenge of project
management is to achieve all of the project goals within the given constraints.
Project Management
LinkedIn Marketing

The biggest advantage of LinkedIn is that it is frequented by many senior-level influencers,

decision-makers, and thought leaders. If you want to grab the attention of top-level executives,
then you should work on your LinkedIn marketing strategy.

Unlike other social networking sites such as Facebook and Instagram, LinkedIn offers a goldmine
of opportunities for B2B marketers.

It is evident that a robust LinkedIn marketing strategy is crucial for the success of your business.
It can help you build brand awareness, increase website traffic, generate quality leads, and
much more. In addition, it can also help establish yourself as an industry thought leader.

However, promoting your brand on LinkedIn requires a set of clearly defined goals and tactics.
Developing an effective LinkedIn strategy also demands a deep understanding of your target
audience. Now, let’s now take a look at the steps for creating a successful LinkedIn marketing
strategy.
LinkedIn Marketing
Inbound Marketing

Inbound marketing is a marketing methodology that is designed to draw visitors and

potential customers in, rather than outwardly pushing a brand, product or service onto
prospects in the hope of lead generation or customers.

In terms of digital marketing, this means using a combination of marketing channels –

most commonly content marketing, search engine optimization SEO, and social media
– in creative ways to attract people’s attention. The aim of a successful inbound
marketing campaign is to increase reach and drive quality traffic, engagement and
conversions using ‘earned’ and ‘owned’ media.
Inbound Marketing
Inbound Marketing
Viral Marketing

Viral Marketing is that which is able to generate interest and the

potential sale of a brand or product through messages that spread like
a virus, in other words, quickly, and from person to person. The idea is
for it to be the users themselves that choose to share the content.

Due to their speed and ease to share, social networks are the natural
habitat of this kind of marketing. The most widespread example in
recent times is the creation of emotional, surprising, funny or unique
Viral Marketing
Influencer Marketing

Influencer marketing is a type of social media marketing that uses

endorsements and product mentions from influencers–individuals
who have a dedicated social following and are viewed as experts
within their niche.

Influencer marketing works because of the high amount of trust that

influencers have built up with their following, and recommendations
from them serve as a form of social proof to your brand’s potential
customers.
Influencer Marketing
CRO Marketing

CRO marketing, or Conversion Rate Optimization marketing, is the systematic

process of increasing the percentage of visitors to your company site who take
a desired action. Conversion rate optimisation (CRO) is the process of
optimising your site to increase the liklihood that visitors will complete that
specific action
Influencer Marketing
Affiliate Marketing

Affiliate marketing is one of the oldest forms of digital marketing

wherein you refer someone to any online product and when that
person buys the product based on your recommendation, you
receive a commission.
Affiliate Marketing
Programmatic Advertising

Programmatic advertising helps automate the decision-making process

of media buying by targeting specific audiences and demographics.
Programmatic ads are placed using artificial intelligence (AI) and real-
time bidding (RTB) for online display, social media advertising, mobile
and video campaigns, and is expanding to traditional TV advertising
marketplaces.
Programmatic Advertising
mobile advertising

Mobile advertising is a type of advertising that appears on mobile devices

such as smartphones and tablets that have wireless connections. As a subset
of mobile marketing, mobile advertising can take place as text ads via SMS,
or banner advertisements that appear embedded in a mobile web site, in
downloaded apps or mobile games.
mobile advertising
app marketing

Mobile app marketing is the process of creating marketing

campaigns to reach your users at every stage of the marketing
funnel. Learn key mobile app marketing tactics for every stage of
user engagement with your app.
app marketing