STRATEGIC
PLANNING
Prepared by:
Ahmed Lotfy Khttab
Under Supervision:
Prof. Wafaa Helal
• Goal
• To provide the participants with knowledge,
skills and positive attitude toward concept of
strategic planning.
• Objectives
At the end of this presentation the participant will be
able to:
• Define the strategic planning.
• List purposes of strategic planning
• List importance of strategic planning
• List Benefits of strategy planning
• Enumerate types of planning (According importance).
• Cont.
• Discuss characteristics of strategic planning.
• Identify teams of strategic planning.
• List imitations of strategic planning.
• Discuss process of strategic planning.
• Discuss Strategic planning tool
• Have a positive attitude towards strategic planning
• Outline:
• Introduction
• Define keywords.
• Purposes of strategic planning
• Importance of strategic planning
• Benefits of strategy planning
• Types of planning.
• When strategic planning is required to be done.
• Cont.
• Teams of strategic plan.
• Limitations of strategic plan
• Process of strategic plan.
• Strategic planning tool
• Characteristics of strategic planning
• Role of nursing manager in strategic planning.
• References
• Introductio
n
• Definitions
• Plan:
A set of things to do in order to achieve something.
• Planning:
Is process of deciding in advance what should be done,
how, when, where and by whom it will be done.
• Cont.
• Strategy:
A general direction set for the company and its various
components to achieve a desired state in the future.
• Strategic planning:
It is a process in which organizational leaders
determine their vision for the future as well as identify
their goals and objectives for the organization.
• Purposes of strategic
planning
To utilize available resources.
To manage the performance of the department.
To acquire and develop new practices
To improve the goals, values, and communication.
To bring changes in operations, management and organization.
Importance of
strategic planning
• It provides accountability and monitoring performance
• It helps in setting a planning program.
• It integrates strategic planning with operational and
financial plans.
• It concentrates more on strategic issues.
• It improves knowledge and skills in strategic planning.
• It enhances coordination among nursing managers and
organization administrator.
• Cont.
• It allows better execution of plans.
• It is more realistic and rational.
• It anticipates the future.
• It develops an annual budget.
• It focuses on quality outputs to improve performance
and care.
• Benefits of strategy planning
• It serves as the road map to the work.
• It utilizes the resources in best manner.
• It responds to the environmental changes.
• Decreases the changes of mistake.
• Provides a framework for the communication.
• Good behavior.
• Cont.
• Basics for individual responsibilities.
• Helps in encouragement.
• Guide.
• Good tool for co-operation and thinking
• Gives a picture of employees in an organization.
• Types of planning
Strategic
Operational Tactical plan
plan
• Operational:
Short range planning that deals with day-to-day less
than one year -Supervisor, team leader and facilitators
developed operational plan to support tactical plan.
• Tactical plan:
Intermediate range planning from 1: 3 years -Translate
strategic plan into specific goals for specific parts of
organization. -Carried by middle level manager.
• Strategic plan:
Create long term plans and goals more than 3 years.
Developed by top line managers.
• When strategic
planning is required to
be done
1
• Organizational expansion or growth
2
• Major organizational changes
3
• Developing a new vision or mission
4
• Addressing challenges or problems
• Organizational expansion or growth
When an organization is looking to expand its
operations, enter new markets, or diversify its services,
strategic planning becomes essential to define the best
approach for achieving these goals.
• Major organizational changes:
Strategic planning is necessary when an organization
undergoes significant changes such as restructuring,
mergers, or acquisitions. It helps in minimizing
disruptions and guiding the transition process.
• Developing a new vision or mission
If an organization wants to redefine its vision or mission
statement, strategic planning is needed to align the
organization's goals and actions with the new direction.
• Addressing challenges or problems:
When an organization faces significant challenges, such as
declining market share, financial issues, or changes in
regulations, strategic planning can help identify solutions and
develop effective strategies to overcome these obstacles.
• Team of strategic planning
Staff members who
The chief executive Patients and have patient care
Planner
officer community responsibilities and
department heads
Strategic planning
Governing Board Consultants
committee
• Limitations of
strategic planning
• Time-consuming process:
Strategic planning can be a lengthy process that requires
significant time and resources. To overcome this limitation,
organizations can establish a dedicated strategic planning
team, provide adequate training, and use efficient project
management tools to streamline the process.
• Cont.
• Uncertainty and unpredictability:
Strategic planning relies on assumptions and forecasts that
may not always hold true. Organizations can overcome this
limitation by regularly reviewing and updating their strategic
plans to stay responsive to changes in the external
environment.
• Cont.
• Lack of stakeholder involvement:
Failure to involve relevant stakeholders in the strategic
planning process can lead to resistance and lack of
ownership. It is important to engage key stakeholders from
various levels and departments to ensure their perspectives
are heard and considered.
• Strategic planning process
Need identification and situation analysis
Developing strategies, goals and objectives
Developing a strategic plan and getting ready
Identifying and selecting the alternative approaches
Implementing and reviewing the plan
1. Need identification and situation analysis
Identify mission and vision of the organization.
Gather information about the organization and define the
previously applied strategies.
Analyze critical areas by using strength, weakness, opportunity,
threats-SWOT.
Analyze the available resources and estimate the requirement.
2. Developing strategies, goals and objectives
• Long-range goals, and specific objectives of its
responses to identify critical issues and situation
analysis.
3. DEVELOPING A STRATEGIC PLAN AND
GETTING READY:
• Be ready with the following tasks to build a word plan:
• Constitute the planning committee.
• Clarify the roles of all those involved in planning.
• Develop an organizational profile.
• Find out the management structure.
• Prepare a strategic plan keeping in mind the critical
issues of each program.
4. Identifying and selecting the alternate
approaches
• Identify the alternative strategies/programs by
utilizing the opportunities and strengths of the
organization.
• Analyze programs through competitive analysis
and with previously implied strategies.
• Select the best approach to implement.
5. Implementing and reviewing the plan:
• Implement the best strategy.
• Monitor and evaluate.
• Review periodically for its effectiveness.
• Strategic planning tool
• SWOT analysis is a strategic planning technique that
provides assessment tools.
• Identifying core strengths, weaknesses, opportunities,
and threats leads to fact-based analysis, fresh
perspectives, and new ideas.
• Cont.
• A SWOT analysis pulls information from internal
sources (strengths or weaknesses of the specific
company) and external forces that may have
uncontrollable impacts on decisions (opportunities
and threats).
• Characteristics of
strategic planning
Multidisciplinary Analytical and
Long-term focus
approach data driven
Flexibility and
Goal-oriented
adaptability
• Role of the nursing
manager in strategic
planning
Setting nursing
Identifying Resource
department
opportunities management
goals
Collaboration
Monitoring and
and
evaluation
communication
Thank you
