EVELOPMENTAL COMMUNICATIO
What is DEVCOM?
The art and science of human communication
applied to the speedy transformation of a
society towards the larger fulfillment of human
potential.
The use of communication to facilitate social
development.
In DEVCOM, mostly the master planner and
implementer of the development is the
DEVCOM, is concerned not only with rural
development, but also with urban
development.
News reporter reports “hard" facts or even,
the development writer will report on a
“process”.
Hence, traditional news story is often
characterized as ‘event-oriented’ while the
development story is termed as ‘process-
oriented’.
Information
Dissemination
Community
DEVCOM Participation
Social
Mobilization
Behavior
Change
DEVCOM WRITING TEMPLATE
hoose what to write.
ituation before the development.
ow the development address the situat
edback of the people.
ituation after the development.
ans for future development.
PURPOSE OF COMMUNICATION
1.TO INFORM
2. TO PERSUADE
IN DEVCOM, KNOW:
What are the urgent priorities of our
country today?
-In third World Countries like the
Philippines, the messages concern food
production, population control, agrarian
reform, nutrition, health and sanitation,
cooperatives and capital formation.
IN DEVCOM, KNOW:
What do you think are the foremost target of
developmental communication
-DEVCOM is concerned not only with rural
development, but also with urban
development.
-News reporter reports “hard” facts or
events, the development writer will report
on a process.
-Hence, the traditional news story is often
characterized as events-oriented while the
The writer’s first
responsibility is transition
and popularization.
HOW TO
WRITE The writer must translate
DEVCOM? scientific, political, and
other professional jargon
and technical terms into
concepts that could be
understood by the
When the material is
tortuously difficult, then
the writer must use visual
aids and graphics to
HOW TO illustrate and explain
what he means.
WRITE
DEVCOM? The development writer
must always write with
his purpose in mind.
SCIENCE
AND
TECHNOLOGY WRITING
PE OF SCIENCE AND TECHNOLOGY JOURNAL
A science article should be
categorized as…
-Science News
-Science Feature
-Science Editorial
-Science Column
PE OF SCIENCE AND TECHNOLOGY JOURNAL
Complex Word Layman’s term
Precipitation > rain
Conjunctivitis endemic > sore eyes
Moringa oleifera > malunggay
Pithecophaga jefferyi > Philippine Eagle
Storm Surge > Storm-generated sea
wave
Tips in writing Science and Technology :
UPPER – CASE LETTERS
- Titles and subheadings of articles
- Titles of Books and Journals
- Names of Institutional Departments
INJECTING OPINION
- For science writing , remember that the focus is on
writing about a technical topic.
MAINTAIN CLARITY
- Have you ever written a lengthy sentence only to re-
read it again, not fully comprehending what you just
wrote?
- If you lost in your sentence, there is no way you can
expect a reading to understand your work.
Tips for Science Technology writers:
1. Featurize your article.
2. Establish the impact ( urgency, benefit, relevance)
of the issue to the readers in the first two paragraphs.
3. The more the science terms ( with explanation) in
the article, the better.
4. SciTech writing is close to essay writing so tell the
story and explain the whys and hows.
5. Make sure that every paragraph answers a question.
( Anticipate possible questions of the reader about the
topic)
Tips for Science technology writers:
6. Provide sub topics. ( So make sure that your article
has 16 or more paragraphs).
7. Study feature writing. ( Name people or introduce
people).
8. Title or headline is almost in sentence form but
without period ( S-V-DO).
9. End the article through a quotation from the source
in the last few paragraphs (Paraphrase the statement ).
10. Strategically use data ( Numbers of statistics and
write references.)
INTRODUCTION
– Is the major findings of the science news
– The take-home message is always presented at the
beginning of the article.
EXAMPLE:
“ Scientists have now found that lobsters use internal
Magnetic Compass to navigate during their annual mass
migration into deeper waters “.
“ In a recent report published in the journal Nature ,
Professors Tia- Lynn Ashman And Daniel J. Schoen
present the remarkable findings that plants time their
production of flowers in much the same way that people
run efficient business.”
BULLET LEAD
– Is more challenging to write as it requires you to
give more concrete evidence.
EXAMPLE:
“ We all know people who have trained their dogs to
fetch the daily newspaper without tearing it. Similarly,
we all know that horses can be trained to respond to
the slightest movement of their riders. And we all
know that goldfish can be trained to come to the front
of the fish bowl at the sound of a bell.
Now it turns out that even octopi ( octopus
vulgarus) can be trained to perform certain simple
tasks more quickly from each other than from a
CONCLUSION
– Provides the wrap of evidence.
EXAMPLE:
“ Clearly, the octopus is a quick learner. And it learns
more quickly from simply watching what other octopic
do than it does by being shocked or rewarded by human
in the standard laboratory experiment. Learning by
example is apparently not a uniquely vertebrate
characteristics: octopus see, octopus do.”
“ A good science writer have a
good appetite in reading “
-Anthony Tucker
