• A travel brochure is a promotional material that advertises a
destination, sightseeing attraction, or tour activity. Brochures can
both inspire tourists to plan a trip as well as educate them about
sights to see and things to do after they've arrived at their place of
interest.
What are the Purposes of Brochures?
extend the reader's knowledge on one
specific topic in which the brochure centers
around.
• Catch the target audience's eyes at first sight with its astonishingly
beautiful visual design.
• Promote your products, agency, or service in an intuitive way.
• Build trust between you and your potential clients.
• Compared with advertising on TV or in newspapers, brochures seem
to be more cost-effective.
• After people get used to splendid online advertisements, a tangible,
tactile, and delicate brochure becomes more precious.
TYPES OF BROCHURE
• Gate Fold Brochure
• This is a pretty uncommon brochure because of its expensive cost,
which has a great influence when it is used appropriately.
Bi-Fold Brochure
Bi-Fold Brochure is found among
us every day. It is one of the most
popular and widely used
brochure types around, while it
has a more formal layout than tri-
fold brochures
Tri-Fold Brochure
It is easy to know this is a three
folds brochure according to its
name. And this is a pretty common
and brochure that we can see it
everywhere.
• Z-Fold brochure, basically an accordion fold, is a great brochure
folding option because of the versatility it provides. Designers can
separate each element by making each panel stand-alone, or design
the brochure so that it opens out to a full spread with one large,
dramatic photograph.
HOW TO CREATE A STUNNING BROCHURE: A SIMPLE
GUIDE
• 1. Things to do before making a brochure
• a) Gather ideas and examples.
• As with any other project, the aim is to create an attractive, well-
designed, and informative document. Because of this, you will need
to start by familiarizing yourself with styles, graphics, and how to
word your brochure. The best way to do this is by collecting several
examples that might fit your initial concept.
• b) Brainstorm for your project.
• After gathering examples and getting well-versed with how you will
like your brochure, then start brainstorming ideas. Ask yourself the
following questions to help you with this process:
• What’s your brochure’s target audience?
• What is your budget for this entire process of making brochures?
• Who should you consult further for extra input, clarification as well as
even draft feedback?
• c) Write an outline with a mind map.
• A mind map is a better way of presenting your thoughts about this
kind of project. You should use it to create an outline, which will help
you decide how the brochure will look, what to include, and how to
organize it.
•
•
2) TIPS FOR MAKING A BROCHURE
• a. Identify your target audience.
• Defining your target audience is essential in determining the style and language to use when
designing your brochure. SO, before you start the entire process of making a brochure, first ask
yourself who am I, or are we creating this brochure for?
• b. Select an appropriate format.
• A format is another essential factor to considering when creating your brochure. This is because
one format is not ideal for all services, people, products, or even gender. The main idea you should
aim for here is to utilize formatting to create an impression. This may also include font size and
type, language, and colors to use.
• c. Determine the type of information to include.
• This is the sensitive part of all simply because the picture used may either send the right or the
wrong message. At times, you may not include all information since a long block of text may seem
too hectic to read to most people. So, it is about including summarized information using
influential, professional, and maybe fun language depending on the occasion.
• Legal size: 8.5” x 14”. This size is slightly larger paneled than
the Letter size. If your design seems like a tight fit in 8.5” x 11”, use
the Legal size to give it more white space around the design, so it
won't look crowded.
