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Brochure

A brochure is a promotional document used to introduce a company, organization, products or services. Brochures come in different formats like gate fold, trifold, and z-fold. They contain benefits, contact information, images, and a call to action to inform prospective customers.

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aavill1989
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53 views7 pages

Brochure

A brochure is a promotional document used to introduce a company, organization, products or services. Brochures come in different formats like gate fold, trifold, and z-fold. They contain benefits, contact information, images, and a call to action to inform prospective customers.

Uploaded by

aavill1989
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

BROCHURE

WHAT IS IN A BROCHURE?

A brochure is a promotional document


primarily used to introduce a company,
organization, products or services and inform
prospective customers of the public of the
benefits.

Simply put, a brochure is a document either


made from paper or digital, that contains
information or promotional content. Most of the
time, a brochure is mainly used as a marketing
tool. Companies always use brochures to
promote their products or services.
A brochure is a tool used to circulate
information about the product or
service. It is like a magazine but
with pictures of the product or the
service which the brand is
promoting.

TYPES OF BROCHURES

1. Gate Fold Brochures


2. Trifold Brochures
3. Z- Fold Brochures
Top tips for writing your brochures

1. Decide on the perfect structure. As the backbone


of your brochure, designing the structure should
be a top priority.
2. Choose a great topic.
3. Do something different.
4. Keep it concise.
5. Focus on the benefits.
6. Speak your audience’s language.
7. Give them a reason to read on.
8. Make it personal.
WHAT ARE THE 5 PARTS
OF BROCHURES?

1. Compelling image
2. The purpose of the
brochure
3. Contact information
4. Time and Date
5. Call to action
FOUR BASIC ELEMENTS OF BROCHURES

1. Title
2. Text
3. Background image
4. Cover image

Each of these elements serves a different purpose


in the brochure design. To create a good brochure
design, you need to know the basics of graphic
design.

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