SHS. 436.
Lec-7
Resource person: Zukhruf Aziz
USING INSTRUCTIONAL MEDIA FOR
NUTRITION EDUCATION
Instructional media
• Broad term
• Wide array of visual material
• Enhances the delivery of message
Communication is more effective when an
audience is engaged in the process of learning
through visual connections
Benefits of visual media
• A picture is worth a thousand words
• Remember more
• Helpful for groups with limited reading ability,
literacy and numeracy issue, language
challenges
Evidence on using visual media
• Individuals remember less of what they read
(7-10%)
• Hearing (20-30%)
• See/do (55-80%)
PLANNING USE OF VISUAL MEDIA
Planning use of visual media
• Objectives/ aims of session
• Method/activities
• Audience characteristics
• Learner’s current level of knowledge
• Purpose of visuals
• Physical facilities available
ART AND DESIGN PRINCIPLES IN
VISUAL AIDS
Art and design principles
• Simplicity and unity
• Wording and lettering
• Color
• Images
• Balance
• Emphasis
Simplicity and unity
• Only one idea at a time
• Inclusion of three messages is enough for a
presentation
Wording and lettering
• Fewest words possible
• Be concise
Type size
Font
Format
Size of lettering
• Font size
• Handouts
• 12
• 14-16 for elderly or visual impairments
• Multimedia
• Minimum 18
• 24-32 is usually appropriate
Which one is looking appropriate?
• 10 point type
• 12 point type
• 14 point type
• 18 point type
• 24 point type
• 36 point type
• 48 point type
Type of lettering
• Font style
• Sans serif are preferable
• Calibri
• Arial
• Century gothic
Stylized fonts not preferable
• Blackadder
• Brush script
• Freestyle script
Formatting
• Words limited to 20-36 words per slide
• Rule of six
• Not more than six lines
• Not more than six words per line with type
size 24 or higher
Capital letters
• ALL CAPS ARE DIFFICULT TO READ IN LONG
SENTENCES, EVEN IN HEADINGS
• Capitalize First Words For Headings Is Effective
For Reading
• For rest of text - sentence case is appropriate
Color
• Color design consultant, Laura Guido-Clark
uses the principle that
– Within 90 seconds of viewing an object or
environment, you base 90% of your visual
judgment on color alone
Color schemes
• Light background with dark text
• Dark background with light text (require larger
font)
• Ready made themes and templates in
softwares
Color effects
• Red, yellow, orange – hot or warm colors
• Violet, green and blue- cool colors
• Green, blue, brown- nature related
• Sharp contrasts (dramatic)
Images
• Proportions, relationships, cycles, similarities,
differences
– Flowcharts
– Tables
– Lists
– Cycles
– Logic models
• Smart art
Emphasis and balance
Formal • symmetric
• One half is mirror image
balance
Informal • asymmetric
• Interesting and gets more
balance attention
Using multiple formats
• Be prepared to deliver the presentation
without assistance of media
• Bring a printed copy of presentation
Copyright and permission
• Permission of copyrighted images
• Acknowledgement of the author
Types of learning
• All participants are learning at same time
Synchronous • Class lecture, conference, live talks, webinars
• Anytime learning
• Reading journal article, access archives, watching
Asynchronous podcast,
• Freedom of participant to read according to his
pace and read/ listen as many times as needed
Types of visual media
Technology-focused
Stationary media Interactive media
media
• Bulletin,display boards • Whiteboards, • Computer based
• Charts, posters flipcharts presentations
• Photographs, • Real objects, • Audio recordings
illustrations equipments, • Video recordings
• Print materials • Food and food models • Social media
• Food demonstrations
and tour
• Pictures and packages
• Food labels and menu
cards
STATIONARY MEDIA
Stationary media
• Self explanatory
• Visual displays in a hallway, corridor,
classrooms, public areas
• Audience-wide scope
• Attract attention
• Convey a simple message
Bulletin or display boards
• Average adult spends 45 seconds looking at
the display
• Three or fewer messages
• 18-24 type size
• Creative headings
• Eye catching graphics
• Interesting photographs
• May be permanently fixed to wall
Charts and posters
• Self made
• Purchased
• Online available
• Can be Laminated
• Information must not require explanation
Charts and posters
Photographs, illustrations, flowcharts
• Media resolution must be correct
• Take photographs
• Download images
• Ethical consideration for using photographs of
people
Print handouts
• Oral counseling is supplemented with written
materials
• Reinforcing the oral conversation
• Handouts, brochures
• Government and private agencies provide
brochures in different languages
Giveaways
• Take home message
– Pens
– Key chains
– Magnets
– puzzles
INTERACTIVE MEDIA
Whiteboards and flipcharts
• White boards- Erasable surface
• Flip charts- sheet can be saved, sheet can be
prepared in advance
Real objects
• Food labeling
• Visit to market
• Virtual tour
• Food demonstrations
• Preparing recipe
Pictures, packages and menu
• Sample containers and packs
• Menu from local restaurant
• Pictures taken for foods
Food models and measurements
• Representations of real objects
• Three dimensional plastic food models
• Life sized food models
• Measuring cups
• Weighing scales
• Portion size
• Serving size of a bag of chips for example
TECHNOLOGY FOCUSED MEDIA
Computer based presentations
• Slides can be made
• Purchased
• Liquid crystal display projector
• Computer mouse/ laser- pointer
• Download presentation in portable format for
safe side
Audio recordings
• Podcasts
• Testimonials
• Official statements
• Key leaders comments
• Radio segment
• Sound quality must be good- no distraction
Video recordings
• Available video materials
• Recording can be done in background of slide
show
• Short 3-8 minutes presentation
Social media
• Large number of people and variety of
audience
• Facebook, blogs, linkedin, twitter, online
forums
Integrating multiple media formats is more
effective
Considering the skills of audience
• Numeracy – ability to use numbers and math
– carbohydrates in grams, insulin units, exchanges,
serving size
• Literacy
– Basic level of reading and writing
THANK YOU
