HULDRA FOODS PRIVATE LIMITED

Same Day Caught Fresh Fish

& Seafood Delivery
Call: +91-7666959081
At Your Doorstep
Mail : vivek@[Link]
Visit: [Link]
Company Overview!

At Machlibazaar, We buy daily caught fish and seafood directly from fishermen at docks and deliver it
the same day to our customers without keeping them stored anywhere. Our products are unique as
compared to the ones found in the market and the prices are highly competitive.

VISION MISSION

To be the multi-billion-dollar omni channel To connect people with affordable best

same-day-caught fish and seafood quality fresh fish & seafood without any
retailer with locations all over the world additives.
 Led by a passionate Team

PIC

Vivek Haldar Ravinder Tusamer Rupesh Kadam Sachin Haldar

Co-Founder and CEO Co-Founder and CSO Co Founder and COO Co-Founder and CMO
10+ years in Project Management, • 15+ years in Sales, Business • Has worked at senior positions
Business Development, Sales, Development, Dealer Development, with reputed firms such as • Presales Consultant,Sourcing
Vendor Management, Consulting & Channel Management & Franchisee Square Yards, [Link], Executive, [Link]
Strategy Management. Discern Living, Aristo Realty &
Ramee Constructions, Della • Sales Lead, WOW Laddus
Has worked with reputed firms such • Has worked with reputed firms such Concept Store, Pride Hotels,
as [Link], WOW Laddus, as SHELL, ACCOR, CASTROL Shell Inn International among • Sales Marketing Executive, WOW
IFF, Indiabulls Real Estate MARION WURTH others Laddus

MBA (EDHEC) • MSC (SKEMA) • 15+ years in Vendor • [Link] (NIFT Mumbai)
[Link] (IIT Bombay) • BSC (IHM Hyderabad) Management & Project
Management

• Member of the Koli Community.

• Diploma in Interior Design

(Mumbai University)
Problem - Fish Freshness & Quality is in Question
Seafood is an unbranded sector
Over 95% of the fresh meat and seafood industry in the
country is unbranded

Stale Fish is offered for Domestic Consumption

Fish and seafood used for domestic consumption are usually
4-7 days old when delivered to domestic households

Fish and Seafood is laced with Formaldehyde and Ammonia

● To increase the shelf life of fish and seafood, sellers use
chemicals such as formalin and ammonia
● In the long run these chemicals can cause Cancer

To say the least, the local fish markets are unhygienic, filled with filth and stench, with an
overall unsavoury buying experience
Problem - Long and unreliable transport with inadequate
infrastructure

Low-Scale Imbalance between Multiple

Stagnating Yields Demand and Supply Middlemen

Due to poor infrastructure Leads to post-harvest fish Resulting in lower price

such as cold storage losing its nutritional value realized by the fish farmer
facilities, there is an and either being and higher prices to the
estimated 15-20% post- discarded or sold at a end customer along with
harvest loss relatively low price compromising on the
hygiene simultaneously
Solution - [Link], fresh catch delivery on demand
Delivers sustainably caught, minimally processed, “never frozen”, high-quality fish and seafood at your doorsteps

[Link]
Fishermen (On-Demand Fresh Fish and Seafood Online Marketplace
Delivery Platform)

Delivery on the same day of catching the fish

Future Evolution

Cultivation of Creation of a Deep Traceability of Fish

Freshwater Fish, B2B Delivery Tech Platform and Seafood
Seawater Fish and Crabs
Produce and cultivate • Orders are received,
In future, we plan to Leverage blockchain
freshwater fish, seawater deliver fish and collated and pinged to and smart tagging
fish and crabs in our seafood in bulk to the boat owners after technology to track and
proposed hubs and will Hotels and which the fish/ seafood trace the seafood from
directly deliver to the Restaurants is collected from ocean-to-plate
customers on real-time nearest dock
basis • Uber for fishing
Unique Features of our Solution

Because we are Throughout the transit, 0-4

delivering on the same degrees environment is
day of catching the fish maintained

Predicts demand and We source from the small

products are shipped fishermen with fresh
accordingly from catch, not large trawlers
processing centres
 Products – Our Wide Scope of Fish and Seafood
Incorporates the following

Pomfret Pomfret Pomfret Pomfret Pomfret

Surmai Fish Baby Surmai
Black- Whole Black- Steaks Silver- Whole Silver- Gutted Silver- Steaks

Indian Baby Indian Bombay Golden

Mackerel Sole Fish Baby Shark
Salmon Salmon Duck/Bombil Anchovy

Sea Water
Black Prawns Crabs Lobsters Catla Rohu
Prawns
How does it work for the customers?

Browse the Cash-On -

products on Add to Cart Pre-Pay
Delivery
our website/
App

Select the Get it

Place Order delivered at
product
your
doorstep
 Last Mile Supply Chain

The fishes are taken The remaining fish Locally distributed to

to a small facility in are cut and cleaned end customers at their
Colaba where they as per customer doorsteps in sealed
are tested for any requirements and are insulated boxes. This
added chemicals packed for deliveries entire cycle takes
using the CIFT kit between 4-9 hours

[Link]'s Post testing, fish Orders are shipped

Sourcing Team procures contaminated with in sealed insulated
the fish from local chemicals are discarded boxes in RO Treated
fishermen at Sassoon and returned Ice to our local facility
Dock, Colaba, Mumbai
Our Value Proposition

Sustainably caught, Minimally Competitive Pricing for end

Processed and Delivered Fresh customer and higher profit for
Ensuring Authentic Flavours farmers - WIN-WIN solution

Packed quickly and on its way Fresh, Hygienic & High

to the customers within hours Quality Fish and Seafood
of being in the ocean/freshwater with a wide Variety

No Chemicals and
Sourced Daily
Preservatives Added
Target Customers

B2C B2B Target Geography

Every Health Conscious Non- Hotels, Restaurants, Mumbai, Navi Pune, Bangalore,
Vegetarian having a fondness Institutions and Corporate Mumbai, Thane Chennai and
for fish and seafood and is (Will Target in a later phase) and Satellite Cities Kochi
looking for a trusted quality
brand and product
Revenue Model

B2C Sales Revenue Streams

Average Order Quantity/Order/

Month – 1Kg
AOV/kg – INR 711

B2B Sales

Average Order Quantity/Order/

Month – 50kg
AOV/kg – INR 600
Market Opportunity

Indian Fish Market Size (in INR Billion)

India is the second biggest aquaculture and

fish producer and fourth biggest seafood
exporter in the world

The fisheries sector contributes 1.24% to the

gross value added (GVA) and 7.28% to the
agricultural GVA

India accounts for 7.58% of the global

production
 Why Now?

Government Initiatives
• The Pradhan Mantri Matsya
Sampada Yojana
(PMMSY) to enhance fish
production to 220 lakh MT Rising per capita
by 2024-25 from 137.58 consumption of
lakh MT in 2018-19 (9 % seafood
CAGR)
• In per capita terms,
world fish
Inflating disposable
• About 42 per cent of the
total Estimated Investment consumption is incomes and
of PMMSY is earmarked for projected to reach changing food habits
creation and upgradation of 21.5 kg in 2030, up Growth of Organized
fisheries infrastructure from 20.3 kg in 2016 Food Retail Sector
facilities.
 Competition
Two Major Advantages Over Our
Competitive Peers

Seafood YES YES YES YES YES YES Delivery of FRESHEST seafood
and fish within the same day
when it was caught.
Fish YES YES YES YES YES YES

Delivery of same- NO NO NO NO NO YES

day caught fish Zero Inventory model and do
not store anything
Zero Inventory
NO NO NO NO NO YES
Model
What have we achieved so far?

REVENUE

2020-21 (Unregistered Entity) : INR 647,333 Average Sales Per Month : 1.5-2 Lakhs
(FY2021-22)

Month-on-Month Sales Growth : 22%

2020-21 (Registered Entity) : INR 365,136

Number of Number of Cities Month-on-month

Customers
Orders Served Customer Growth

1114 5+ 1000+ 15%

Go to Market Strategy

Acquisition and
Awareness Retention
Activation
● Social Media ● First Buy Discounts ● Follow up a few days
Marketing and Offers after delivery
● Ads in Newspapers ● Promo Codes and ● Shopping Assistance
● Viral Campaigning Custom Notification ● Ask for feedback.
● Affiliate Marketing ● Maximizing ● Surprise rewards on
● Video Ads Partnerships purchase
● Appointment of Brand ● Festive Offers ● An email with a twist as
Ambassador ● Couponing/Deals per purchase history and
● Other OOH Marketing Websites feedback received
Initiatives ● Free Delivery Offers ● Loyalty Programs
● Influencer Marketing ● Dedicated Customer
● SEO & SEM Support
● Referral Rewards
Snapshot
On-demand fish and seafood delivery platform that delivers on the
Solution same day of catching the fish.
Works on Zero Inventory Model

INR 10,12,469 Revenue

Traction 22% month-on-month sales growth

Market Opportunity INR 2243 Billion (2026)

• 4 Founders with 40+ Years of collective Experience

Team • Cross-Functional Skills
• Premium Institutes – IITB, IITR, NIFT, EDHEC, SKEMA, IHM

Projections INR 225 Crores in Year-5 with 16% Net Profit Margin

Funding Ask Raising INR 2.4 Crores for 24 months of runway

Milestones

Mumbai, Navi Mumbai,

Pune, Bangalore,
Thane and Satellite PAN India
Chennai and Kochi
Cities

KPIs
Year 1 Year 2 Year 3 Year 4 Year 5
(at the end of)

# Active B2C Customer 230 1009 3867 13,375 57,434

# Active B2B Customer 57 183 357 549 741

B2C Orders Per Day 17 69 231 766 3440

# B2B Order Per Day 1 5 11 18 27

#Total Kgs
2756 10973 29863 76541 274018
Ordered/month
# Delivery Centres 2 2 6 16 54

# Processing Centres 1 1 3 8 27
 Financial Projections
Profitability (INR Crores)
INR Crores Year 1 Year 2 Year 3 Year 4 Year 5

Total Revenue 0.8 6.1 20.9 63.4 224.8

Total Direct Costs 0.65 4.97 16.55 47.63 161.34

Gross Margin 0.1 1.1 4.3 15.7 63.4

Gross Margin % 17% 18% 21% 25% 28%

EBIDTA (1.0) (0.8) 0.0 8.2 49.4

EBIDTA % -127% -13% 0% 13% 22%

Net Profit/Loss (1.1) (0.9) (0.4) 6.2 35.9

Net Profit % -134% -14% -2% 10% 16%

Investment Ask
Raising INR 2.40 Crores Future Funding Rounds
(for 24 months of Runway)
0.1 1 Crore – Month 25
(5%)
Other Series – X/PE Rounds

Exit Strategy

IPO

Merger & Acquisition

Projected Valuation of INR 500Cr. by the End of 5th Year

Thank You

Call: +91-7666959081
Location: Navi Mumbai, Maharashtra
Mail : vivek@[Link]
Visit: [Link]