Digital Marketing Partnership
Shinta Laura Dewani, M.M.
Do you know that digital
marketing has its own
way to do a partnership?
Can you explain that?
Affiliate
01 02 Dropship
Marketing
Promotion
03 Reseller 04
Partnership
For
today:
When a seller do the
What is the definition of
partnership with the third
party marketer to promote
their products through
AFFILIATE
marketer’s website
MARKETING?
The Types of A.M.:
Pay per Click Pay per Sale Pay per Lead
(PPC) (PPS) (PPL)
Paid when we
Paid when a
Paid when a can make a
cust makes a
cust clicks the person join
purchase
ads (Google the
(Rakuten,
Ads, etc) membership
Sociolla, etc)
(IMbisnis, etc)
Section Break!
Dropship
“Is a business model in
which ecommerce
entrepreneurs sell
products without having
to carry any inventory”
The People Involved
Dropshipper Supplier
Customer
Dropship Mechanism
Section Break!
Reseller
THE DEFINITION
“ When we re-sell the
product from a
seller”
The People Involved
Supplier Dropshipper Customer
The Mecanism
Reseller Customer Reseller
• Buy the • Purchase it • Send the
stocks from (retail) from products
the supplier the reseller • Get profit
(low price) margin
MINI
CHALLENGE
now give us
all the Challenge!
example or Can you tell the difference
between dropship and
your reseller?
what should you choose?
experience! Answer it all!
Section Break!
“The partnership of
a smaller and
bigger business to
strengthen and
empower each
other through
promotion”
Promotion
Partnership
The Examples
Section Break!
Analysis
Dengan hasil ide bisnis terakhirmu bersama
Time!
kelompokmu, analisislah:
1. Program kerja sama digital marketing mana kah
yang paling cocok dengan usahamu?
2. Manakah yang paling tidak cocok? Mengapa?
Berikan solusi agar program tersebut masih bisa
dimaksimalkan
Posisikan dirimu sebagai PEMILIK USAHA yang ingin
menyebarluaskan produknya
