Project report on “A STUDY ON THE
ONLINE SHOPPING HABITS OF
CONSUMERS IN KOLKATA”
Submitted by- PRIYAM
KESHARWANI
INTRODUCTION
-he rise of the internet and e-commerce has revolutionized the way
T
people shop, with online shopping becoming an integral part of the retail
industry. The convenience of online shopping has been a major driver of
its popularity, allowing consumers to shop from anywhere and at any
time, without the need to physically visit a store. This is particularly
appealing to those who are time-poor, live in remote areas or have
mobility issues.
Another factor driving the growth of online shopping is the availability
of a wider range of products at competitive prices. Online retailers can
offer a larger selection of products that are not available in physical
stores, and they often offer lower prices due to lower overhead costs
associated with running a brick-and-mortar store.
Furthermore, the ability to compare prices and products across multiple
retailers has made online shopping an attractive option for consumers.
With just a few clicks, consumers can compare prices, read reviews, and
make informed purchasing decisions based on the information available
online.
RESEARCH GAP
There have been many studies done in the past
that explore how consumers have become
accustomed to online shopping since the past
decade. However, very few studies are available
on the shopping habits of consumers for varied
products across multitude of search engines in
Kolkata.
OBJECTIVES
. Toidentify the factors that influence online shopping behaviour among
consumers
. To determine the most commonly purchased items through online
shopping
To assess the level of trust that consumers have in online shopping
platforms
. To examine the role of social media in shaping online shopping habits
. To identify the challenges faced by consumers when shopping online
. To compare the online shopping habits of different demographic groups
(age, gender, income, etc.)
. To provide recommendations for improving the online shopping
experience for consumers.
RESEARCH METHODOLOGY
• In this study the for most data collection instrument
used is the questioners method.
• The questioner has been designed with both open
ended and close ended questions.
• Apart from this, the research instrument consists of
primary and secondary data collected for the study.
MARKETING STATEGIES
•Search engine optimization
•Email marketing
•Content marketing 50
•Social media marketing
40
•Conversion rate optimization
•Paid marketing 30
•Influencer marketing
•Web design 20
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QUESTIONNAIRE
• How many times you shop online in a month?
• Which type of shopping is preferred?
• What do you think about online shopping?
• Do you find online shopping convenient?
• Did you purchase online products before
pandemic?
• Most preferred shopping app?
• Issues while shopping?
• What do you like about online shopping?
• Most preferred shopping product?
CONCLUSIO
N
Based on the research findings, it can be concluded that online
shopping has become increasingly popular among consumers.
Convenience, ease of use, and the ability to compare prices are
the main reasons why consumers prefer online shopping.
However, concerns over security and privacy remain a
challenge for online retailers. Moreover, the COVID-19
pandemic has accelerated the shift towards online shopping
and is likely to have a long-lasting impact on consumer
behaviour. Overall, retailers need to continue adapting their
strategies to meet the changing needs and preferences of their
customers in the online space.
Thank
You
