PANACHE
BUSINESS
PLAN
PANACH
E
MISSION - Our goal is to inspire women to COMPANY PHILOSOPHY –
embrace their unique style and express a) Creativity – Celebrating individuality
themselves through fashion, while making a
and creativity in all aspects of brand.
positive impact on environment and society.
b) Sustainability – Promoting sustainable
VISION - To become a leading brand in formal practices and reducing the brand’s
wear women industry, offering elegant and environmental footprint.
comfortable attire that empowers women to feel
confident. We are committed to sustainability and
ethical manufacturing practices, ensuring that our c) Craftsmanship – Using modern
products are of highest quality and crafted with techniques and highest quality materials to
care. produce the products.
INDUSTRY OUTLOOK
CURRENT OUTLOOK FUTURE OUTLOOK
Covid – 19 impacted this segment as As Work from Office has resumed, there is
Work from Home concept increased. upsurge in demand for formal wear.
This led to decrease in demand during Women from Tier 2 & Tier 3 cities are
FY 2020- FY 2021 participating more in workforce which leads to
growth in this industry.
INDUSTRY FORECAST
• The demand for formal wear has increased globally
due to rapid urbanization and modernization in
developing countries.
• However, this growth is constrained by high prices
and limited affordable options available in these
regions.
• The rise of women in workforce creates more
demand for formal wear clothing.
Branded vs Unbranded share
1. We are focusing to grow ourselves as a brand and therefore there is high growth prospect in
the said segment.
2. Branding will help us differentiate ourselves and create a demand for us and help us attract
more consumers.
PANACH
E
PRODUCTS -
• TOPS • Co- Ords • Blazers • Skirts • Shirts
Competitors
• Major players in this industry are foreign
established brands.
• In India, there are few companies and
more private labels in this segment.
• Our competitive advantage is more
designs and patterns white wide range of
color palate and customization offered to
frequent buyers.
Marketing Plan
Pricing
• Our price range as of now is Rs. 700 –
Rs. 3500.
• As there are more competitors in this
industry we’ve moderately priced our
products to attract more customers.
• In future, we can increase our prices as
disposable income would increase
Marketing Plan
PLACE
Promotions
Financials
The growth of Panache will be
moderate and the cash balance will
always be positive.
We will accept cash, checks, and all
major credit cards.
Period Cashflow
Marketing and advertising will
2023 35,00,000 remain at or below 5% of sales.
2024 42,00,000
We will continue to reinvest residual
2025 68,00,000 profits into company expansion, and
2026 80,00,000 personnel.
2027 100,00,000
SWOT Analysis
STRENGTHS WEAKNESSES
1. High Quality Products 1. Limited Size Range
2. Sustainability Focused 2. High Price Point
3. New Designs & Patterns 3. Potential for Seasonality
SWOT
ANALYSIS
OPPORTUNITIES THREATS
1. Expanding into new market such 1. Competition from other brands
as accessories & shoes 2. Changing Fashion trends
2. Online sales growth 3. Economic Downturn
