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Digital Thinking & Innovation
CT109-3-1-DGTIN
Digital Generations
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Introduction
Generation ?
→ provides convenience and easy way to distinguish & categorize different age groups.
→ Why letters? Clarity, simplicity, ease of communication
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Introduction
→ Silent Generation: Born approximately between 1928 and 1945.
→ Baby Boomers: Born approximately between 1946 and 1964.
→ Generation X: Born approximately between 1965 and 1980.
→ Millennials (Generation Y): Born approximately between 1981 and 1994.
→ Generation Z: Born approximately between 1995 and 2012.
→ Generation Alpha: Born approximately from 2013 onwards (though still emerging and
subject to change as time progresses)
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Introduction
Who are they?
→ "Digital natives" - The current generation of young children, born in digital media environments
(Bittman et al, 2011).
→ individuals who have grown up in a digitally connected world where technology is an integral part
of everyday life.
→ digital nativity,
→ Digital literate
(ability to find, evaluate, and communicate information using digital media platforms,
technical and cognitive abilities in using ICT to create, evaluate, and share information) comfortable on
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Introduction
→ skills in utilizing digital tools such as social media, smartphones, and other platforms for
work, play, learning, and interaction with the world around them.
→ extremely proficient in technology, adaptive & quick access to online resources and
information.
→ generation with strong preference for personalized and engaging digital experiences,
enjoys being connected all the time, and continuously seeks new experiences.
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Discussion
→ Hyperconnectivity
→ Proficient to using technologies and quick to adaptation
→ Learn, connect, create, think and solve differently
→ More agile, operates on micro-tasks and increases productivity
→ Short attention span
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Characteristics
→ Digital natives (proficient in using digital tools, platforms and navigate digital landscape from a
young age)
→ Responsible and independent
→ Risk takers (willingness to experiment → learn from experience & make data driven decisions) and
Adaptive
→ Tech-Savvy (adapt in technology to accomplish tasks and access information)
→ Preference for Personalization & engaging digital experiences
(enjoys being connected all the time, and constantly seeks new experiences)
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Problems
→ Technology dependence
(excessive screen time from young age, decreased physical activity, isolation)
→ Mental Health
(cyberbullying, constant presence – anxiety, depression, mental health issues)
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Significance:
→ By acknowledging the unique characteristics and behaviors of this generation, organizations
can better design products, services, and experiences that resonate with their digital-native
audience and drive success in the digital age.
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References
[1] Rutherford, Leonie & Bittman, Michael & Brown, Judith & Unsworth, Len. (2011). ‘Digital
natives’?: New and old media and children’s outcomes. Australian Journal of Education. 55. 73-87.
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“It’s one small step for man, one giant leap
for mankind.”
- NEIL ARMSTRONG
