PROJECT REPORT
GADOON
TEXTILE
MILLS
LIMITED
PREPARED BY UMAIMA
KAMAL
INTRODUCTION
Gadoon Textile Mills Limited, established in 1988, shines as a beacon of excellence in Pakistan's
textile industry, embodying a commitment to quality, innovation, and sustainability. Nestled in the
Gadoon Amazai Industrial Estate, Khyber Pakhtunkhwa, the company's state-of-the-art facilities
churn out a diverse array of textile products, from yarns to finished goods. Upholding rigorous
quality control measures and boasting numerous certifications, Gadoon Textile Mills is revered for
its unwavering dedication to excellence. Innovation drives its continuous improvement efforts,
while a strong focus on sustainability and corporate social responsibility ensures a positive impact
on both the environment and local communities. With integrity at its core, Gadoon Textile Mills
Limited remains a trusted leader, poised for sustained growth and success.
VISION
To be the textile manufacturer of the first choice for customers at home and abroad,
doggedly pursuing sustained leadership in the markets where it competes and making its
valuable contribution to the Country’s exports.
MISSION
Our mission is to manage a textile business entity aimed at producing quality yarns
through innovative technology and effective resource management, maintaining high
ethical and professional standards, and coming up to the expectations of all our
customers.
VALUES OF ORGANIZATION
• Total Quality Management: To maintain the quality throughoutthe value chain.
• Ethical Practices: To synergize and promote equityamong all stakeholders.
• Environmentally Conscious: To cover the maximum aspects of sustainability and
corporate social responsibility.
• Innovation: To build and enhance the future of innovation within the industry.
ORGANIZATIONAL
STRUCTURE
FINANCIAL
SITUATION
a) Financial Performance Comparison:
- Net revenue: Rs. 57.99 billion this year, up 5.78% from Rs. 54.83 billion in the Same Period Last
Year (SPLY).
- Gross profit margins reduced from 15.21% in SPLY to 10.63%.
- Net profit: Rs. 3.29 billion this year compared to Rs. 5.71 billion in SPLY, attributed to increased
raw material prices and high finance costs.
b) Budget Comparison:
- Yearly budgets set and monitored, with deviations analyzed into controllable and non-controllable
factors.
- Sales lower than budget due to global economic slowdown.
- Profitability distorted due to higher-than-expected inflationary pressure on costs, including
finance costs.
c) Financial Situation Conclusion:
- Gadoon Textile Mills Limited's financial situation was strong but is now unstable due to high raw
material costs, production costs, and overall inflation in Pakistan.
EXISTING PRODUCTS
Yarns Fabrics
• Cotton yarns • Cotton Fabrics
• Polyester yarns • Polyester Fabrics
• Blended Yarns • Blended Fabrics
Finished Goods Specialty Products
• Apparels • Technical Textile
• Home Textiles • Fire-resistant Fabrics
• Industrial Textiles • Antimicrobial Textiles
• Waterproof Materials
EXISTING
Domestic MARKETS
Market (Pakistan):
• Serves local garment manufacturers, retailers, and
wholesalers.
• Products distributed through wholesalers, distributors, and EXISTING
direct sales.
• Extensive distribution network across major cities and STRATEGIES
[Link] Integration: Owns stages from spinning to garment production
industrial hubs in Pakistan. for efficiency.
[Link] Diversification: Offers varied textile products to mitigate risks.
Export Markets: [Link] Focus: Invests in R&D for new products and sustainability.
• Strong presence in international markets. [Link] Expansion: Targets new regions and customer segments.
• Exports to North America, Europe, Asia, Middle East, and [Link]-Centric: Prioritizes customer needs through feedback and
Africa. relationships.
• Caters to garment manufacturers, retailers, wholesalers, and [Link] Excellence: Optimizes processes for efficiency and cost-
brands. effectiveness.
• Supported by efficient logistics, international certifications, [Link]: Integrates eco-friendly practices into operations.
and quality compliance.
Target Segments:
• Apparel: Yarns, fabrics, and finished garments for clothing
manufacturers, fashion brands, and retailers.
• Home Textiles: Bed linens, towels, curtains, and upholstery
fabrics for residential and hospitality sectors.
• Industrial & Technical Textiles: Specialized fabrics for
automotive, construction, healthcare, and defense industries.
SWOT ANALYSIS
Strength Weakness
• Market dominance. • Mature market with product substitutes.
• In-house power generation. • Labor-intensive operations.
• Strong group structure. • Margins affected by commodity price fluctuations.
• Economies of scale/financial position. • Dependence on specific sales regions.
• Brand positioning/customer loyalty. • Reliance on the spinning segment.
• Wide range of products available.
• State-of-the-art plant and production facilities.
• Global reach to internationally acclaimed clients.
• Experienced and professional workforce.
Oppurtunities Threats
• Untapped export markets. • Increasing operational costs.
• Expansion opportunities with minimal capital expenditure. • Political instability.
• Diversification of product range. • Economic fluctuations and inflation.
• Technological advancements. • Innovative taxes and uncertain government policies.
• Horizontal and vertical integration. • Raw material shortages due to natural disasters.
• Interest and exchange rate fluctuations.
• Subsidized yarn by regional competitors.
• Global shipping supply constraints.
PESTLE ANYLYSIS PRODUCT LIFECYCLE
[Link] Factors:
• Government policies and regulations impacting the textile industry. ANALYSIS
1. Introduction Phase:
- Research and development of new textile products.
• Political stability in Pakistan and key export markets. - Market testing and initial production runs.
• Influence of trade agreements and tariffs on business operations. - Example: Gadoon Textile Mills launches eco-friendly denim, gathers
feedback through small production runs and market testing.
[Link] Factors:
• Exchange rates affecting export competitiveness. 2. Growth Phase:
• Economic growth rates impacting consumer spending. - Increasing market acceptance and sales.
• Inflation rates influencing production costs and pricing strategies. - Expansion of production capacity.
- Marketing efforts to capture market share.
[Link] Factors: - Example: Popularity of eco-friendly denim leads to rapid sales growth,
• Changing consumer preferences and fashion trends. prompting production expansion and marketing investments.
• Demographic shifts affecting market demand.
• Labor practices and social responsibility initiatives. 3. Maturity Phase:
- Stable sales and market saturation.
[Link] Factors: - Focus on cost optimization and efficiency.
• Advances in textile manufacturing technology. - Competition intensifies, requiring innovation.
• Adoption of automation and digitalization. - Example: Eco-friendly denim becomes a market staple, facing
• Innovation in sustainable materials and processes. increased competition. Focus shifts to cost optimization and efficiency to
maintain profitability.
[Link] Factors:
• Compliance with labor laws and environmental regulations. 4. Decline Phase:
• Protection of intellectual property rights. - Sales decline due to market saturation.
• Legal standards in Pakistan and export markets. - Strategic decisions to revitalize declining products.
- Shift towards new growth opportunities.
[Link] Factors: - Example: Sales of eco-friendly denim decline, prompting evaluation of
• Environmental sustainability initiatives. strategic options like rebranding or targeting niche markets.
• Impact of climate change on raw material availability.
• Supply chain resilience and pollution reduction efforts.
RECOMMENDATION OF NEW / RECOMMENDATION OF NEW /
CHANGE IN STRATEGY INNOVATION IN PRODUCT
[Link] Innovation: Develop advanced textile products for Innovation: Antimicrobial Textiles
specialized applications, such as technical textiles or smart textiles.
Develop textiles with built-in antimicrobial properties to inhibit
[Link]: Offer tailored solutions with customization the growth of bacteria and viruses. These textiles can be used in
options to meet diverse customer needs. healthcare settings for items like hospital gowns and bedding, as
well as in performance apparel and home textiles for added
[Link]-Added Services: Provide additional services like design hygiene and freshness. By focusing on antimicrobial textiles,
consulting and supply chain management. Gadoon Textile Mills can meet growing demand for hygiene-
focused products and differentiate itself in the market.
[Link] Differentiation: Highlight superior quality and benefits to
stand out in the market.
[Link]: Collaborate with technology providers and industry
stakeholders to accelerate innovation and access new markets.
CONCLUSION REFERENCES
In conclusion, the project report on Gadoon Textile Mills Limited •[Link]
highlights the company's significant contributions to the textile
industry through its commitment to excellence, innovation, and •[Link]
sustainability. Gadoon Textile Mills has established itself as a
leader in the field, leveraging vertical integration, diverse product •[Link]
offerings, and operational excellence to maintain competitiveness
in both domestic and international markets. By embracing •[Link]
innovation and adapting to market dynamics, Gadoon Textile Mills
continues to drive growth, deliver value to stakeholders, and •https//[Link]
uphold its reputation as a trusted provider of high-quality textile
solutions. As the company continues to expand its market presence
and pursue new opportunities, its dedication to sustainability and
customer satisfaction remains unwavering, positioning Gadoon
Textile Mills for continued success in the years to come.
THAN
K