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Walmart Supply Chain Design
Overview
• Walmart Customer Research

• Walmart Customer Satisfaction

• Walmart Business Targets (Strategic)

• Walmart Supply Chain Core

Identifying essential element of supply

chain for
Walmart Inception

Problem Statement- No place to showcase all the groceries and other

essentials products at one place, variation of the prices high end.

Solution- Back in 1962 Walmart came up with a fairly easy

Brick and mortar solution showcasing all the groceries and other
essential products at one place and managed to sell it at a relatively
lower price hence disrupting supply chain of how things were bought
and sold.
Walmart Customer Persona
Consumers Annual Household Income

<$50.000 $50.000 - $1.00.000 >$1.00.000

• Middle-Class consumers
15%

• Small- medium size businesses (SMEs)

27% 58%
• Professionals, Self-employed, and homemakers
Walmart Customer
Demands
• Price- Consumers ranked “lower prices” as the no.1 reason they
shop at Walmart and 41% chose to purchase from Walmart over
other marketplaces because they like Walmart’s prices

• Fast Shipping- Online customers generally have shipping

preferences.32% of the Walmart’s online customers say they
look for the products with fastest shipping.

• Reverse Logistics- Most of the customers almost quarter of

them value flexible returns. 25% of the consumers say they
buy at Walmart because of the easy return policy and the
ability to exchange products at the nearest Walmart store
Walmart Competitive
Analysis
• The graph Represents the competitive standing of
Walmart as of fiscal year 2022.

• Three main competition-:

• Amazon
• Target
• Costco
Walmart Business Strategy
• EDLP Strategy
1. Commitment to everyday low prices
2. Strategic choice of location and one-stop shopping
convenience
• Strategic Truck Fleet Approach
1. Efficient distribution and backhauling to reduce costs
2. Benefits of quick product turnover and competitive
pricing
• Effective Supplier Relationship Management
1. Positive relationships with suppliers
2. Training and information sharing to ensure smooth
operations
• Data-Driven Decision Making
1. Use of data analytics for planning and forecasting
2. Setting realistic targets aligned with market
demands
Walmart Customer Service
Approach
• Enhanced Shopping Experience
1. Continuous investments in store remodels and innovative
technologies
2. Creating a comfortable and efficient environment for shoppers

• Personalization and Customization

1. Utilizing data analytics and customer insights for tailored
offerings
2. Delivering a more targeted and personalized shopping
experience

• Focus on Convenience
1. Introduction of the Scan & Go mobile app for seamless
checkout
2. Overview of Walmart+ subscription and its benefits
Walmart Supply Chain Management
Paste
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Thank you!
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 Data point 1
Subhead 86% Analyst’s insights
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PEAK PEAK PEAK

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