ML
Mirjam Nilsson
About us
At Contoso, we empower organizations to foster collaborative thinking to further drive
workplace innovation. By closing the loop and leveraging agile frameworks, we help
business grow organically and foster a consumer-first mindset.
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Problem
Market gap Financials
Few, if any, products on the market help Millennials account for about a quarter of the
customers like we do $48 billion spent on other products in 2018
Customers Costs
66% of US consumers spend money on multiple Loss of productivity costing consumers
products that only partially resolves their issue thousands of dollars
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Solution
Close the gap
Our product makes consumer lives easier, and no
other product on the market offers the same features
Target audience
Gen Z (18-25 years old)
Cost savings
Reduce expenses for replacement products
Easy to use
Simple design that gives customers the targeted information
they need
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Product overview
Unique Tested
Only product specifically Conducted testing with
dedicated to this niche college students in the area
market
First to market Authentic
First beautifully Designed with the help and
designed product that's both input of experts in the field
stylish and functional
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Product benefits
Cool and stylish product
Areas for community connections
Online store and market swap
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Company overview
Business model
Research Abstract Design
We based our research on We believe people need more Minimalist and easy to use
market trends and social products specifically
media dedicated to this niche market
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Market overview
$3B $2B $ 1B
Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market
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Market comparison
$3B Opportunity to build Addressable market
$2B Freedom to invent Serviceable market
$1B Few competitors Obtainable market
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Our competition
Contoso Competitors
• Our product is priced below that of other • Company A Product is more expensive
companies on the market
• Companies B & C Product is expensive and
• Design is simple and easy to use, compared to the inconvenient to use
complex designs of the competitors
• Companies D & E Product is affordable but
• Affordability is the main draw for our consumers to inconvenient to use
our product
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Competitive layout
CONVENIENT
A
Contoso
EXPENSIVE AFFORDABLE
D C
E B
INCONVENIENT
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Growth strategy
How we’ll scale in the future
Feb 20XX May 20XX Oct 20XX
Roll out product to high profile or top- Release the product to the general Gather feedback and adjust product
level participants to help establish the public and monitor press release and design as necessary
product social media accounts
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Traction
Forecasting for success
Key metrics Revenue by year
$40,000
Gross Net
Clients Orders
revenue revenue
$30,000
20XX 10 1100 $10,000 $7,000
20XX 20 200 $20,000 $16,000 $20,000
20XX 30 300 $30,000 $25,000
$10,000
20XX 40 400 $40,000 $30,000
$0
20XX 20XX 20XX 20XX
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Two-year action plan
Draft blueprints Run focus groups Gather feedback
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Test design Launch design Deliver to client
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Financials
Year 1 Year 2 Year 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000
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Meet the team
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi
President Chief Executive Officer Chief Operations Officer VP Marketing
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Meet the team
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi
President Chief Executive Officer Chief Operations Officer VP Marketing
Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline
VP Product SEO Strategist Product Designer Content Developer
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Funding
Properties Angel Cash Shares
investments
$12,000 $14,000 $32,000 $82,000
Revenue obtained from Amount obtained Liquid cash we have on Number of shares
property rentals through other investors hand converted into USD
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Summary
At Contoso, we believe in giving 110%. By using our next-
generation data architecture, we help organizations
virtually manage agile workflows. We thrive because of our
market knowledge and great team behind our product. As
our CEO says, "Efficiencies will come from proactively
transforming how we do business."
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Mirjam Nilsson
Thank you 206-555-0146
[email protected] www.contoso.com
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