MIS
Morning B
Submitted to: Sir Saad
Business Administration
Submitted to: Laiba Nadeem (20136)
Laiba Roshan (20115)
Bareera Shahid (20127)
Search Engine
Optimization
optimize a website's technical configuration
SEO
concept of it
Search engine optimization (SEO) is the process of
growing a website's organic search traffic. It's where
you do things that help you show up and rank higher
in a search engine's organic results.
History of SEO
Early Days (1990s):
• Emergence of search engines like Yahoo!, AltaVista, and Google.
• Basic algorithms focusing on keyword density and meta tags.
Rise of SEO (Late 1990s - Early 2000s):
• Website owners recognize the importance of appearing in search results.
• Birth of SEO as a practice, focusing on keyword stuffing and meta tag manipulation.
Evolution (Mid-2000s):
• Introduction of more sophisticated algorithms by search engines like Google.
• Factors beyond keywords considered, such as backlinks, content relevance, and user
experience.
History (Cont…)
Shift to Ethical Practices (Late 2000s - Early 2010s):
• Emphasis on quality content, natural link building, and user experience.
• Google updates like Panda, Penguin, and Hummingbird promote ethical SEO.
Modern Era (2010s - Present):
• Evolution of SEO with voice search, mobile optimization, and AI.
• Importance of structured data markup, mobile-friendly websites, and semantic search.
• Machine learning algorithms like Google's Rank Brain make ranking factors more complex.
Current Status:
• SEO integral to digital marketing strategies for businesses.
• Aim: Improve website visibility, attract relevant traffic, and enhance online presence.
How SEO helps in
business
User experience: is a major ranking factor for Web Traffic: To put it simply—if
Google. This means that by catering the site to potential customers can't find your website,
appeal to search engines like Google and Bing. you miss out on sales opportunities. SEO
increases your organic search engine
SEO Is Good PR: SEO helps increase
visibility for your brand and elevates its profile. SEO Improves Credibility: Ranking on
Good SEO directs visitors to your profile for the first page of Google
quality information demonstrates credibility to prospective
customers.
BUSINESS (cont…)
Gain Competitive Edge: Standing ahead 24/7 lead generation: Unlike your sales
of the competition testifies to the importance team, SEO never sleeps. Once you start
of SEO in any business scenario. ranking, your website will always be
visible to your target audience
Visibility and Rankings: One of the
most important functions of SEO is Build Brand Awareness: One of the
increasing visibility, which means making it benefits of getting higher rankings on the
easier for prospects to find you SERPs is building brand awareness.
Page Authority: (PA) is increasingly Website usability: is a critical ranking
important to search engines as it's becoming factor because it highlights the user
more important to web users. experience.
What SEO involves:
1: Keyword research for user search terms.
2: On-page optimization with quality content and keywords.
3: Off-page optimization through reputable backlinks.
4: Technical optimization for website performance.
5: Content creation for engagement.
6: Improving user experience.
7: Continuous monitoring and analysis for refinement.
Overall, it's about optimizing a website to
attract relevant traffic and improve search
engine rankings.
Overall impact of seo on world
1. Economic Influence
2. Information Accessibility
3. Innovation
4. Global Connectivity
5. Consumer Empowerment
6. Cultural Impact
Overall, SEO has transformed the way information is accessed,
businesses operate, and people interact in the modern world,
contributing significantly to globalization and
digital empowerment.
RESOURCES
TOP Search Engines
1. Google
2. Yahoo
3. MSN
4. AOL
5. Altavista
6. Infoseek
7. Lycos
8. Excite
represent 88.86% of all search engines.
Advantages of
Seo
Top SEO Benefits:
• Brings Organic Search Traffic to your Website
• Generates Leads Cost-Effectively
• Increases Brand Awareness
• Optimizes Your Website for Mobile Users
• Builds Trust
• More Sales
• Competitive advantage over businesses neglecting SEO
Tools for SEO in business
• Google Analytics:
Nearly ubiquitous for tracking website traffic and user behavior.
• Google Search Console:
Essential for monitoring website performance in Google search results.
• SEMrush:
Highly regarded for its comprehensive SEO features including keyword research,
competitive analysis, and backlink tracking.
• Ahrefs:
Known for its robust backlink analysis, keyword research, and content exploration
capabilities.
• Moz:
Popular for its suite of SEO tools covering keyword research, link building, and rank
tracking.
SEO Techniques to Boost Organic Traffic + Rankings
• Emulate Top-Performing Pages
• Target Keywords Your Competitors are Ranking For
• Find (and Steal) Your Competitor's Broken Backlinks
• Leverage Internal Links
• Manage Your Backlink Profile
• Earn Authority Backlinks with Digital PR
• Turn Brand Mentions Into Links
FUTURE OF SEO
SEO as a Career Artificial Intelligence-Driven Optimization
SEO is a promising career in AI is anticipated to revolutionize every aspect of SEO. In
2024 because it gives you 2030, search engines will utilize advanced machine learning
access to diverse opportunities. algorithms to understand user intent
Voice search is on the rise, pushing SEO towards optimizing for conversational
queries and providing succinct, relevant responses. Structured data and rich
snippets will enhance search results, offering users more context before
they click.
THANK YOU!
