BUSINESS PLAN
UNIVERSAL RESTAURANT
NAME: Mary Caryl L. Ortiz
COURSE & YR: BEED - 1
CONTENTS
0.0 Executive Summary
1.0 Product and Service
1.1 Product and Service Description
1.2 Special Offer
1.3 Future Product and Service
2.0 Strategy
2.1 Pricing Strategy
2.2 Target market segment strategy
2.3 Promotion Strategy
2.4 Sales Strategy
3.0 Management Summary
4.0 Feedback & Control
0.0 Executive Summary
Combined-restaurant shop, including of Cake, Coffee, and
exotic food.
Space intend to fill in the market need for relax, warm, and
comfortable place for people.
The shop emphasizes service and support to differentiate
itself to other restaurants.
The current trend not only toward an increase in the number
of different level customers, but also keeping updating our
equipment, decoration, quality of service and so on.
We need to be flexible and quick, to delight clients by
providing them with what they want, when they want it, and
before the competition can offer it.
1.0 Product and Services
We would like to take this opportunity to welcome you to our "Universal Restaurant”.
We serve only finest and fresh food to your mouth and we provide romantic atmosphere with
candlelight and smooth music, you can discuss business or have a chat with friend in our
restaurant. Here is a special for the restaurant, we separate the store into 10 individual rooms.
1.1 Product and Service Description
Cakes
We offer 9 kinds of different cakes in our restaurant,
include: chocolate, strawberry, taro, mango,
tiramisu, cheese, coffee, green tea, blueberry.
Meal
Appetizer, Side order, Entrée Appetizer: Caesar Salad, Fruit salad,
Thousand Island Salad, Yogurt Salad, Puff pastry soup Side order:
French fries, Fried chicken leg, Onion roll Entrée : Steak, Germany
Pork Knuckle, Pasta
Drinks
Juice Orange Juice, Grape Juice, Milk with papaya, Mixed Juice,
Pineapple Juice, Apple Juice, Lemon juice. Tea Red Tea, Green Tea
with ice or hot Coffee with ice or hot Wine White or Red (only
serve in dinner time)
1.2 Special Offer
Drink and 2 Cakes = ₱159.00
Appetizer and Side order = ₱199.00
Order entrée (choose one appetizer + one drink) = ₱359.00
2.0 Strategy
Pricing Strategy
Target Market Segment Strategy
Promotion Strategy
Sales Strategy
2.1 Pricing Strategy
Our revenue structure has to match our cost structure,
so the salaries we pay to assure good service and
support must be balanced by the revenue we charge.
Therefore, we must make sure that we deliver and
charge for service and support.
We must charge appropriately for the high-end, high-
quality service and support we offer.
2.2 Target Market Segment Strategy
Our marketing strategy will be based
mainly the right service to the right
customers.
We will ensure that our product and
service price will close to customer's
budget.
2.3 Promotion Strategy
We are going to utilize an aggressive promotional
campaign to introduce our products and services to
the market. Increase the number of gifts. Like Buy 5
get 1 free.
2.4 Sales Strategy
Make sales forecast monthly
Make annual sales projections
Training sale forces well
Can book services and can take the food home as
well
3.0 Management Summary
We intend to build competitive edge to our customers
to know what they need.
We will also keep retraining to our employees to
reduce complain and give them some exercise to
increase their service attitudes and cook abilities.
4.0 Feedback & Control
We will encourage our employees to give us their
suggestions that might improve our business. We wish
it will become to our culture, these culture may give us
more innovations and we hope it will enhance job
satisfaction.
We undertake to continuously working communication
so as to ensure that the various departments work
harmoniously to gain our goals.
