PC GAME PASS
CREATOR TOOLKIT
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WHAT MAKES
PC GAME PASS
SPECIAL?
HIGH-QUALITY PC GAMES
Day one releases, AAA titles, iconic franchises, hidden
gems, and more. PC Game Pass also offers exclusive
discount on game purchases and includes EA Play
Membership and Riot Games Benefits.
MADE FOR PC PLAYERS
Browse the library, view recommendations, filter by genre,
and discover your next favorite game all with the click of a
button.
PLAY WITH FRIENDS EVERYWHERE
Play with others around the world, regardless of whether
they’re on PC, console, or mobile.
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MESSAGING
GUIDELINES
DISCOVER YOUR NEXT FAVORITE
GAME
This is the fundamental selling point/promise of all Game
Pass SKUs.
PLAY DAY ONE
PC Game Pass lets you play high-quality games on the day
they release.
QUALITY, NOT QUANTITY
We lead with a portfolio message that speaks to the quality
and range of the titles in PC Game Pass. “High-quality
games,” not “hundreds of games.”
MADE FOR PC PLAYERS
We are a source of PC gaming news, willing and able to
educate on the values and benefits of PC Game Pass.
A GAMING LIFE HACK
PC Game Pass enables those with limited time and
motivation to research new games to be the first to enjoy the
latest and greatest.
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CONTENT
GUIDELINES
o Refer to the service as “PC Game Pass” only.
o Games are played “with” PC Game Pass, not “on” or “through,” e.g. Play Starfield
with PC Game Pass.
o Only show titles available with PC Game Pass.
o All sponsored content must include #PCGamePassPartner above the fold, and in the
video/stream itself either in onscreen text or spoken within the first 90 seconds,
disclose: “Xbox gave me a free PC Game Pass subscription.
o Whenever possible, tag @XboxGamePassPC instead of writing it in plain text (PC
Game Pass) or as a hashtag (#PCGamePass).
o If playing a title that is part of a series, don’t qualitatively compare it to other titles in
that series, i.e. don’t say one version of a game is better than another.
o Refer to Dos and Don'ts surrounding brand values and safety.
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DOS
& DON’TS
DOS DON’TS
o Have fun o Disparage the service or its offerings
o Be authentic to your channel o Talk about titles that are not available with PC Game Pass
o Include benefits of the service o State/imply that PC gaming is superior to other platforms
o Align with brand values o Show sexually suggestive material or gratuitously violent/gory scenes
o Encourage fans and followers to engage from games (ESRB T for Teen-rated violence is acceptable)
o Play the games you like in the ways you like o Prominently feature any non-Xbox brands. This includes referring to
o Follow messaging guidelines (slide 3) competitors as well as logos on clothing, copyrighted material in the
o Disclose your connection to Xbox and that you received a free PC background, sponsor graphics in streams, etc.
Game Pass subscription from us.
PC GAME PASS ASSETS
PC GAME PASS
LOGO PNGs
PC EXCLUSIVE
LOWER-THIRD OVERLAY
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PC EXCLUSIVE
OVERLAY AND FACE
CAM FRAME
