Quality Management &

Improvements
Overvie • With rapid success, Guinness initiated a strategy to bring in a
w new "Golden Age for Guinness." Organic net sales increased by
Guinness is an Irish dry It is one of the most 16% throughout the time, and in December 2022, Guinness beat
stout that originated in successful alcohol all other beer brands in Great Britain based on value share.
the brewery of Arthur brands worldwide, • The Guinness Storehouse
Guinness at St. James's • Celebrations throughout the calendar,
available in over 100 especially Christmas and summer, have has been named Europe's
Gate, Dublin, Ireland, in countries and Leading Tourist Attraction
1759. He signed a 9,000 witnessed Guinness invest a large amount of
territories. money in marketing. This includes the debut 2023 and Europe’s Leading
year lease for the Beer Tour Visitor Experience
unused brewery at £45 of the new "Lovely Day For A Guinness" ad,
which aptly reflects the summertime mood. 2023 at the World Travel
per annum. We are in • A gold medal from Green
Awards.
the year 263. • Beer's net sales in Europe increased 18% due Tourism was given to the
The Guinness emblem,
to price hikes and volume expansion. Guinness' Guinness Storehouse in 2023
the harp, is based on a
Guinness is one net sales increased by 20%, and the company in recognition of its
famous 14th-century Irish
of the 200 brands gained market share in Great Britain and dedication to recognizing and
harp known as the
owned by Diageo Ireland's on-trade. reducing the adverse effects
“O’Neill” or “Brian • Scaling up the non-alcoholic selection, Guinness 0.0 recently
Beverage Boru” harp, now on people and the
ranked as the top non-alcoholic product in Great Britain in terms environment throughout its
Company. preserved in the Library of value and volume. experiences, operations, and
of Trinity College Dublin.
Planning & Controls Process Design value chain. Product Design

Guinness’s Supply Chain on St. 5-STEP FARMING Utilizing ultrasonic technology, the GUINNESS
NITROSURGE Device breaks down the nitrogen
Forecasting
Patrick’s Day
Forecasting uses historical sales data from previous years for the same
• Recruit farmersREGENERATION
for our pilot PLAN
Guinness is assisting barley farmers in Guinness to consistently provide a delightfully
project
period to ensure the demand for Guinness over March. This is an essential in a three-year project to investigate smooth two-part pour.
• Test & measure
step in ensuring there is enough product for demand. and test nature-based farming Specifically designed to produce properly shaped
Production • Analyse & share results
techniques to decrease barley nitrogen bubbles that give every pour of
In preparation for the big celebration, Guinness ramp up production to cater • Set out a blueprint for innovation
production's environmental effects. Guinness its signature surge and flavor.
to the expected demand. and change
They are working with Irish farmers
Distribution • Scale upInnovati
a global solution The GUINNESS MICRODRAUGHT is the first
to identify the most productive
All the Guinness produced needs to be transported to its final destination. ons dispositive with the plug-and-pour technology in the
Over 4.7 million miles are driven by beer delivery vehicles for St. Patrick’s In addition to the investments regenerative agriculture techniques
in new products and that enhance the barley’s health, the word, you can pour and savour a satisfyingly smooth
Day. As Guinness is the most popular alcoholic drink on St. Patrick’s Day,
they will contribute to this number more than any other beer. Diageo, the marketing, Guinness soil, and the farmer’s livelihoods. Draught Guinness from the comfort of your home
company that owns Guinness, will significantly increase the number of announced this year Forty-four farmers covering around without the use of kegs, beer lines, or gas.
*Guinness has been awarded the Red Dot Award for
vehicles on the road distributing Guinness in the weeks leading up to March investments in two new 1,400 acres across six counties— Product Design for its Nitrosurge and Microdraught
17th. Guinness visitor experiences Kildare, Laois, Carlow, Kilkenny, dispensers (2022,2023).
that are due to open in Tipperary, and Wexford—are