INSTITUTE OF INNOVATION IN

TECHNOLOGY & MANAGEMENT

BUSINESS COMMUNICATION (BBA 110) PRESENTATION ON

SOCIAL MEDIA ETIQUETTE FOR PROFESSIONAL
COMMUNICATION
BY :- AAKRIT AGGARWAL
RONAK PARALWAL TO :-
ABHINAV SHARMA MS. NAMITA AGGARWAL
BHAVYA ANAND PROFESSOR, BUSINESS
SAMBHAV TANEJA COMMUNICATION
RISHAB SHARMA
WHAT IS SOCIAL MEDIA ETIQUETTE

Social media etiquette or social mannerism, simply put, means do’s

and don’ts for social media managers and business owners. These
etiquettes are also referred to as netiquettes
• The term “netiquette” refers to all aspects of online
communication, including email, instant messaging, social media,
multiplayer gaming, and other forms of online communication.
Why is Social Media Etiquette important for
business?

• Etiquette helps with online interaction

• Etiquette aids in remediation after a blunder
• Etiquette can help you appear empathetic
• Etiquette assists you focus on the result
• Etiquette protects you from legal implications.
• Etiquette protects your brand respectability
1. Keep your audience in mind
• It is one of the most crucial social media etiquette rules to
remember. Consider whether the content you’re sharing on
social media networks like Facebook or Twitter is beneficial to
readers and answers their problems. Consider whether the stuff
you’re about to publish is what people want and have come to
see.
2. Make sure you don’t post any personal information
• While building a social media platform, there’s a good chance
that your image as a friend or family member will clash with
your image as a professional. In this scenario, you must adhere
to etiquette that will assist you in balancing the many roles you
play. Also, try to refrain from blogging or tweeting.
3. Share valuable content
• It is a must-follow social media etiquette. Use social media
channels such as Instagram, LinkedIn, Twitter, and others to
post/tweet brief updates regarding relevant issues. The entire
idea of having a professional account is negated by uploading
trivial or unrelated content. Get something to share useful,
such as a tip, motivation, or a useful link just like Nike.
• Nike is utilizing its platform to advise people to maintain social
distance during the pandemic, support the Black Lives Matter
movement, and empower girls to pursue their aspirations
regardless of their circumstances. And they aren’t scared to speak
out and stand up for what they believe in. People from various
walks of life are inspired by their ads, which encourage them to
have courage and accomplish great feats
4. Share consistently but don’t overdo it
• This etiquette is especially important for people who like to
reveal too much information. It’s crucial to be present on
multiple social media networks regularly, but don’t go
overboard.
• For example, on Twitter, publishing a few times per day is
acceptable, but on Facebook, one post per day is more than plenty
5. Beware of social media norms
• Each social media platform has its norms. And each social media
community is developed around a common interest or activity.
As a result, avoid sharing the same information across many
networks such as Facebook, LinkedIn, Instagram, etc. Consider
adapting content for each platform, even if you plan to publish
the same content across all platforms.
6.Uphold business values
• Consider the type of content you wish to share. And consider
the design you’d like to employ. Also, consider the color
scheme you wish to stick to. Use this method to generate
content for posting and tweeting. Make sure these posts/tweets
reflect your company’s values and indicate what you stand for.
7. Maintain a schedule
• Keep your posts up to date. Don’t overshare, but don’t
completely withdraw from sight. It raises the question of how
many posts is too much. The answer varies from one business to
the next and from one industry to another. However, you
should post at least once or twice a week.
8. Identify platforms that work for you
• With so many social media networks to choose from, it may be
tempting to try them all. However, this could be a dangerous
move. You should choose and focus on specific social media
channels to know your target people are based on marketing
goals.
9. Provide a complete bio for your brand/business
• Don’t forget to fill out all required information after signing up
for a new account on social media platforms like Twitter and
Facebook. Enter your contact information after uploading your
business logo to write about your company. Ascertain that you
include all pertinent information that others may need to know
about.
10. Address follower queries
It’s not enough to create interactive and
compelling material. Interacting with others is an
effective technique to connect with others.
Consider a comment or a question on Twitter.
Send them a polite response. Share industry-
related posts on LinkedIn or solicit
recommendations from your Facebook followers.
• Starbucks engages with customers on social
media frequently, answering inquiries or
addressing problems to let them know they are
noticed and cared about. The company also
knows how to influence users through social
media.
11. Use social media during working hours
• If you’re an employee of a firm then share positive things about
the firm. Also, participate in online discussions that will benefit
you and your company.
12. Keep personal and professional accounts separate
Employees should keep their personal and professional social
media accounts separate. Posts and “likes” on social media can
last indefinitely. When posting on behalf of the organization,
employees should keep the company’s reputation in mind.
• It’s important to keep an eye on more than just the business
account. Employees should assume that information on their
accounts will be read by clients and prospective employers.
13. Avoid sharing personal information
• Employees should be cautious about revealing too much
personal information on the internet. Before publishing names
or photographs online, they must acquire permission from other
employees, clients, or business partners.
14. Consult with coworkers
• Before responding to any
media queries, employees
should contact the relevant
person inside the
organization.
15. Make use of disclaimers
• If an employee mentions his firm on their personal social media
presence, it should include a disclaimer that their ideas and
comments do not necessarily reflect the company’s or
management’s point of view.
Must-Follow Tips To Ensure Social Media
Etiquette

• 1. Mention content credits.

• 2. Be succinct and concise
• 3. Be Truthful
• 4. Make your visual content appealing
• 5. Be welcoming to all
• 6. Go easy with Hashtags
• 7. Promote others too
• 8. Don’t copy digital content
CONCLUSION

Social media has such enormous power, it’s critical to use basic
etiquette while interacting with other users. Best practices are
merely a high-tech version of old-school manners, from avoiding
heavy self-promotion to maintaining a respectable presence on a
social medium

However, because the online world moves at a much faster pace

than the physical world, it’s vital to consider the impact of your
words, photographs, and videos before sharing them with hundreds
or thousands of people.