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INNOVATION AND ENTREPRENEURSHIP

PRESENTATION

TOPIC: SOCIAL ENTREPRENEURSHIP

Made by:
Sudhanshu Singh
Neeraj Tripathi
Md Arif
Akshat Mishra
Prodyot Roy
Submitted to:
Dr.Saurav Banerjee
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Contents

• SOCIAL ENTREPRENEURSHIP- CONCEPT

• Distinctive features of Social Entrepreneur.
• The entrepreneurial element in social entrepreneurship
• Achievements and Future Directions for Social
Entrepreneurship
• Social capital for social entrepreneurship
• CONCLUSION
• REFERENCES
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SOCIAL ENTREPRENEURSHIP-CONCEPT
• The concept of social entrepreneurship means different
things to different people and researchers (Dees, 1998).
• Social Entrepreneurship is the use of techniques by start up
companies and other entrepreneurs to develop, fund and
implement solutions to social, cultural and environmental
issues.
• One group of researchers refers to social entrepreneurship
as not-for-profit initiatives in search of alternative funding
strategies, or management schemes to create social value
(Austin, Stevenson, & Wei-Skiller, 2003; Boschee, 1998).
• “Social Entrepreneurship is the practice of responding to
market failures through transformative and financially
sustainable innovations aimed at solving social problems”
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• A second group of researchers understands it as the

socially responsible practice of commercial businesses
engaged in crosssector partnerships (Sagawa & Segal,
2000; Waddock, 1988).
• And a third group views social entrepreneurship as a
means to alleviate social problems and catalyze social
transformation (Alvord et al., 2004).
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Distinctive features of Social Entrepreneur.

• A number of authors have emphasized the not-for profit
nature of social entrepreneurial activities as a distinctive
feature of social entrepreneurship.
• We argue that social entrepreneurship can take place
equally well on a for-profit basis. Our examination of
various for profit and not-for-profit initiatives suggests that
the choice of set-up is typically dictated by the nature of
the social needs addressed, the amount of resources
needed, the scope for raising capital, and the ability to
capture economic value. (Johanna Mair *, Ignasi Martı
´,2006)
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The entrepreneurial element in social

entrepreneurship.
• Social entrepreneurship has become a very critical driving
force in the national and local economies of the country.
This type of entrepreneurship has been incorporated into
the policies of govt as well and govt has subsidized many
such establishments which pursue the development of the
local economy.
• Social entrepreneurship has been also admired by the
local populations as well because these ventures create a
great positive impact regarding enhancing the lives of
local people in terms of monetary security and job
creation.(Drayton, 2002)
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Achievements and Future Directions for Social

Entrepreneurship.
• There is considerable debate about the purpose of
entrepreneurship research. One dividing line seems to be
whether the purpose of entrepreneurship research is to
generate knowledge that facilitates the creation of new
economic activity or new organizations. A second issue
concerns whether entrepreneurship research should
confine itself to micro level issues or if it should aspire
also to explain the role of new enterprise or new
organizations in societal development. (Davidsson, Per
and Low, Murray and Wright, Mike 2001)
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Social capital for social entrepreneurship.

• Social capital is broadly described by researchers as
actual and potential assets embedded in relationships
among individuals, communities, networks and societies
(Burt, 1997; Nahapiet & Ghoshal, 1998)
• Sociologists and organizational theorists have elaborated
three highly interrelated dimensions of social capital:
structural capital—the structure of the overall network of
relations, rational capital- is the systematic use of goods
and services so that the balance at the end exceeds the
capital originally invested. This method has existed since
Antiquity, but to be properly carried out, must be highly
developed, requires the use of money, and methods like
double entry bookkeeping.(Burt, 1992).
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• Cognitive Capital- A concept that represents knowledge

as a scarce resource that can be traded with money,
social influence, and political power. This concept is
derived from Pierre Bourdieu’s concept of “cultural
capital,” and it sheds light on accumulation and exchange
processes regarding cognitive skills, knowledge, and
information. Cognitive capital is now recognized as a key
asset of institutions and economic organizations.
(Francesco Amoretti,2009)
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Difference between entrepreneur and social

entrepreneur. (Source: Bibu et al., 2008, p. 79.)

GOAL Capture a market Fill a market gap ,

securely change
the world
OBJECTIVE Build a business, earn Create sustainable
profit solutions
for social change
PROFIT MOTIVE Maximize shareholder Advance social aims ,
value, profit as an end profit
as a means to financial
sustainability
RISK Basic business risk Basic business risk plus
social aspect
GROWTH Competitive for one Collaborative for social
company impact
CAPITAL Benefits form robust Contend with
financial and unpredictable
managerial services and fragmented
financing
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CONTRIBUTION OF SOCIAL ENTREPRENEURSHIP /

ENTREPRENEURS IN INDIA.

• The social entrepreneurship is most applicable in nations

which have developmental issues. India being a
developing nation has its own social challenges and social
developmental issues. Social entrepreneurship can
resolve all the social inequalities which are prevailing in
India
• In recent times, some startups/new ventures has
developed keeping social interests in mind and providing
sustainable solution to social issues and earning their
profits as well. (S.SUHASHINI et.al,2021)
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The “Social” Element in SE.

• Several researchers have focused on the “social” element in
the SE research domain. This theme broadly represents the
critical role played by social factors in SE phenomenon and
the entrepreneurial orientation of social entrepreneurs
• This theme had many hybrid sub-themes with an overlap of
the “social” element. Upon further exploration, we found two
sub-themes under the main theme, titled as SE phenomenon
and Entrepreneurial orientation.(Dr Parul Gupta et.al 2020)
• However, few recent studies have collected data from
developing countries The majority of researchers have used
qualitative methods like single or multiple case studies,
content analysis, and structured interviews.(Katunga and
Lombard 2018)
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SE Example in India.
• A small study of Transformational accomplishments of
AMUL.
• Amul was established in 1946 under the aegis of the Kaira
District Co-operative Milk Producers Ltd. which eventually
led to the formation of Gujarat Cooperative Milk Marketing
Federation
(GCMMF) in 1973.
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• Over the time, Amul has epitomized how a cooperative

society can transform the quality of life of its core
stakeholders while staying highly profitable and ahead of
competitors including some of the top MNCs operating in
the country.
• . Amul has emerged as a household name in India with
tremendous brand equity. Secret sauce of success for
Amul has been its readiness to change with the times. At
the same time, Amul has meticulously augmented the
prosperity of over 3 million members of GCMMF. (Srirang
K Jha* and Tanya Gupta** ,2020)
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Success Story of Amul.

• The catchy music "Amul doodh Peeta hai India" played on
every little screen, touching the hearts of family members
of all ages owing to the variety of items met on the
market.
• Amul always takes advantage of every opportunity to
depict the brand in innovative ways to target medium and
profitable categories because its place in the dairy
industry is based on commodity price rather than the
possession of consumers.
• India is one of the most significant milk-producing
countries in the world due to the nation's high dairy cow
population (Harikumar Pallathadka et.al 2022)
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• Today, even after 75 years, Amul continues to engage and

entertain Indian customers with its basic, straightforward
marketing approach, making it one of the top brands in the
world (Matthee, 2009)
• Amul has come a long way since it was founded in 1946 in
Anand, Gujarat, to combat the exploitation of farmers by
intermediaries (Chawla, 2007)
• As a result, consumer feedback demonstrates that Amul is
more than just a commodity, as it safeguarded the farmers'
self-sufficiency
• Recent studies and research indicate that India's Amul
Company has risen to eighth place among the world's major
milk processing companies by outselling competitors in terms
of sales and brand development (Mani et al., 2017)
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Conclusion
• The conclusions have drawn from this presentation shows
that the social entrepreneur's ingenious ideas have been
beneficial to the society and its members as well as to the
entrepreneur also. This also develops a sound
relationship between social entrepreneur efforts and
economic development of a nation all around the world.
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Reference
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1. *S.SUHASHINI , M.COM , Department of Commerce **P.NARMATHA , M.COM, Department of Commerce

***S.PAVITHRA , M.COM, Department of Commerce Kathir College Of Arts And Science Coimbatore – 62
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Entrepreneurship Research, Dr Parul Gupta (Corresponding Author) Assistant Professor Management
Development Institute (MDI) Gurgaon e-mail: [email protected] Contact no.: +91124456235 Prof
Sumedha Chauhan Assistant professor O P Jindal Global University e-mail: [email protected]
Dr Justin Paul Professor Rollins College-Florida & University of PR, USA e-mail: [email protected] Dr M.
P. Jaiswal Director Indian Institute of Management (IIM), Sambalpur e-mail: [email protected].
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