PITCH DECK
ABOUT US
At Contoso, we empower organizations to foster
collaborative thinking to further drive workplace
innovation. By closing the loop and leveraging
agile frameworks, we help business
grow organically and foster a consumer
first mindset.
2
COMPANY
OVERVIEW
PRODUCT
OVERVIEW
First beautifully designed product that's both
stylish and functional
PROBLEM
• Market gap: few, if any, products on the market help customers
like we do
• Customers: 66% of US consumers spend money on multiple
products that only partially resolves their issue
• Financials: millennials account for about a quarter of the $48
billion spent on other products in 2018
• Costs: loss of productivity costing consumers thousands of dollars
• Usability: customers want something easy to use that
helps make their life easier
5
PRODUCT
BENEFITS
Online store and market swap
OUR COMPETITION
• Our product is priced below that of other • Company A product is more expensive
companies on the market
• Companies B & C product is expensive and
• Design is simple and easy to use, compared inconvenient to use
to the complex designs of the competitors
• Companies D & E product is affordable, but
• Affordability is the main draw for our inconvenient to use
consumers to our product
7
PRODUCT OVERVIEW
• Unique • Only product specifically dedicated to this niche market
• First to market • First beautifully designed product that's both stylish and
functional
• Tested
• Conducted testing with college students in the area
• Authentic
• Designed with the help and input of experts in the field
8
GROWTH STRATEGY
• Feb 20XX: roll out product to high profile or
top-level participants to help establish the
product
• May 20XX: release the product to the public
and monitor press release and social media
accounts
• Oct 20XX: gather feedback and adjust
product design as necessary
9
MARKET OVERVIEW
• Opportunity to build
Clients Orders Gross revenue Net revenue
• Fully inclusive market
• Total addressable market
20XX 10 1100 $10,000 $7,000
• Freedom to invent
• Selectively inclusive market 20XX 20 200 $20,000 $16,000
• Serviceable available
market
20XX 30 300 $30,000 $25,000
20XX 40 400 $40,000 $30,000
10
SOLUTION
Our product makes consumer lives easier, and no • Close the gap
other product on the market offers the same features
• Target audience
• Gen Z (18-25 years old)
• Cost savings
• Reduce expenses for replacement products
• Easy to use
• Simple design that gives customers the targeted
information they need
11
FINANCIALS
Year 1 Year 2 Year 3
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
12
THANK YOU
Brita Tamm
502-555-0152
[email protected]
www.firstupconsultants.com
